The Essence of Email Verification to a Business Entity
Communication has gone a dramatic change over the years. The old days give us the only option of snail mail which takes a longer time to reach the receiver of the letter. But with the advancement that technology has offered throughout the years, the way we communicate has been diversified. Now, we can make use of our handheld devices like mobile phone, desktop computers, and laptops to send messages, call and leave an email to a friend. While it is a part of anyone's daily lives, businesses have its own share of communication means to reach their customers. Even though most of us would typically go with personal talk over the phone or just simply leave a message via text, the growing trend of email campaign has gone businesses to the top notch position.
Email marketing is a way of marketing a commercial message to a desired group of people using email. But with the varied email addresses where the campaign is being sent out, there lies the possibility that some of the email addresses are invalid or may result in a bounce message. Even though there is a minimal number of bounce emails on your end, it may still trigger a negative impact on your delivery rate. So, to prevent this from happening, email verification or validation has been created.
If you are in the business world, there might be risks in emails campaigns that you are sending to a bunch of email addresses just to advertise. Although it can make or break the number of sales you can get, security must still be the priority rather than the profit you will get. There have been cases that if there isn't an email verification API, there is also a higher risk of encountering frauds in the email addresses. Much more, hackers have the capability of accessing email IDs which can be very dangerous. This can result in identity theft and even to hackers getting a sum of money if confidential info like credit card info is stored in your email address. As a preventive measure, businesses must use email validation software to keep track of the recipients that will receive the email campaign.
More info: https://neverbounce.com