The magical history of Gold

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The magical history of Gold Gold has undeniable magical qualities that have formed the foundations of enchanted stories over thousands of years, back to the ancient Egyptian pharaohs, and the dawn of civilisation. “The history of gold is very much the history of civilisation” (The World Gold Council)

The Egyptians from as early as 2600 BC describe gold as "more plentiful than dirt”. Today, many cultures still consider gold to be a highly desirable and a highly sought after metal. India is the world’s largest consumer of Gold, importing hundreds of tonnes per year. In India and China, ownership and adornment of gold are part of many rituals as well as an obvious symbol of wealth. Many Hindu festivals are set up around the notion of gold. The ‘Dhanteras’ festival which falls on the first day of Diwali is known as ‘the festival of wealth’ and involves Hindu’s flocking to jewellers to buy gold. Akshaya Tritiya is the ‘Festival of gold’ when it is believed that buying gold on this day brings luck and eternal success. Forbes 2011 claim that; “Increases in demand from China and India have driven a 7.5 per cent increase in demand for gold jewellery during the first half of the year despite a 25 per cent increase in the price. However, much of India’s potential gold demand remains untapped.” The desirability of Gold has not reached the West in the same volume, yet it is probably one of the most lucrative investments one could make. But where can you buy pure Gold gifts?

Bullion by Post, The Gift of Gold, The Gold Bullion Company and The Royal Mint are four highly recommended websites where you can purchase a


variety of 24 carat gold gifts. How do we know this? These websites are certified by one or more of the following independent bodies; Umicore, Metalor, The World Gold Council, The British Jewellery Association and The Royal Mint. So what does this have to do with you and why should you buy gold? Gold is VAT free and will only ever increase in value! In addition, many online companies guarantee to buy back the ingots at any time in the future based on the prevailing market value on the day of sale. Gold can be given as a gift and is a great way to show you care about someone’s future. Gold gifts are available in a range of weights and prices, from 1 gram gold ingots to 5 gram gold ingots; gold is suitable for anyone wishing to add a little luxury to the presents under their Christmas tree this year.


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