How to do Social Media Management for Small Businesses?
Social media e-commerce has taken off — and it's showing no signs of slowing down. With a social media selling, anyone can become an online merchant without having to invest in a website or give online marketplaces a cut of their profits. Here are 10 social media selling solutions to help you get started.
1. Easy Social Shop Tap into the power of social media and turn Facebook into your online storefront. Easy Social Shop lets small businesses reach customers on the largest social network with a free, customizable "Facebook shop." The service is currently used by more than 100,000 merchants who have increased revenues by an average of 10-18 percent, the company claims.
2. Monitoring When studying demographics, it's important to note that they can also vary by platform. Facebook attracts a different kind of poster than Twitter or Tumblr. Therefore, it's good to have an audience analysis across several platforms when possible. Social media software looks across multiple platforms, such as Facebook, Twitter, Tumblr, blogs and news sites. The best are hooked into Twitter Firehouse, which contains the entirety of Twitter activity and requires a huge amount of processing power to sort. Even more, most of these services monitor multiple languages.
3. Analysis All the social media management services we reviewed to evaluate for the sentiment: whether the post refers to your company or topic positively, negatively or neutrally. Therefore, we've listed how accurate they are. Human beings are 73 to 85 percent accurate in judging sentiment from a written post, so look within those ranges. Check the reviews for more information on how they determine that score.
4. Back Office & Reports Reports help you break down data into something you can readily understand. Nearly all the services offer reports and allow you to set parameters and drill down, and those that don't offer reports still have dataexporting abilities. We found drag-and-drop ability a nice convenience. Saving to PDF also makes distribution easier, plus you can protect the report against changes if you wish.
5. Social Engagement These days, knowing what people are saying about your company is not enough. You have to be ready to respond quickly. Customers who post complaints on social media expect a quick response from the company. While not all the social media management sites we reviewed include social engagement features, it's an important consideration if you want a complete solution.
6. Help & Support Optimizing your reputation in social media requires time, effort and knowledge. All the companies we looked at provide knowledgebase, FAQs and dedicated account managers. A dedicated account manager assists you in using the program. Some, however, go the extra step by advising you on your campaigns or by giving advice on how you can get the best use of the information you receive. Quite a few post white papers on how to leverage social media; a few offer specialized training that goes beyond software howto. Very few have live chat or forums, so if you prefer this form of communication, be sure to look for the services that offer it.
To get more information about Social Media Management
for Small Businesses, visit:
http://www.socioboard.com/