Smokesless Update

VooDoo E-Liquids Sport Fresh New Look

The VooDoo product line includes Meta Series Vaporizers and Tank Systems; Omni Series 3-in-1 devices for herb, wax and oils; and 12 flavors of e-liquids.

Phillips & King is pleased to announce that VooDoo, their most successful proprietary vapor brand, is starting the new year with a new look. The entire line will be outfitted in fresh, modern packaging designed to unify the brand and products and provide customers with a more intuitive experience. The packaging update visually matches compatible products, so the entire system of e-liquids and vaporizers are simple to understand, merchandise, and purchase, offering benefit to both Phillips & King’s retail customers and their end customers.

The minimalist look and feel of VooDoo’s new packaging is also designed to help the product stand out on-shelf amongst its competitors, elevating the value-based brand to catch the eyes of a more mature, upscale audience. VooDoo vaporizers and e-liquids have long been favorites of consumers for their very affordable and easyto-use devices. These packaging updates will not affect the actual VooDoo product, which will continue to provide consistent, flavorful enjoyment with concentrated high-quality ingredients and innovative technologies.

“We’re really just trying to offer our customers a top-notch experience,” says Steve Davidson, Brand Manager at Phillips & King. “The market is maturing, the VooDoo brand is growing up. We want to broaden its appeal at a higher level- one that really reflects the quality of the product. And if we can better help our customers understand the product- how to merchandise it and how to use it, then this design update is a big success.”

The VooDoo product line includes Meta Series Vaporizers and Tank Systems; Omni Series 3-in-1 devices for herb, wax and oils; and 12 flavors of e-liquids.

Phillips & King International, Moorpark, Calif., Web: phillipsandking.com.

Revel Nicotine Lozenges

Revel dissolvable nicotine lozenges from R.J. Reynolds Vaping Co. provide consumers with a unique and quality alternative to traditional combustible and smokeless tobacco products. Revel is made by extracting nicotine from tobacco leaves and infusing it into dissolvable lozenges. This process results in a product that consumers can enjoy anytime, anywhere. Packaging is child-resistant, and Reynolds Vapor has voluntarily implemented specific guidelines that restrict the content of marketing and advertising materials for Revel. Revel retailers are required by law to verify that the consumer meets age of purchase laws and to place Revel in a non-self-service location.

RJR Vapor Co. Launches Velo Nicotine Pouches

R.J. Reynolds Vapor Company (RJRVC), an operating company of Reynolds American Inc., a member of the British American Tobacco Group, has expanded its “modern oral” portfolio with Velo, a line of tobacco leaf-free and spit-free nicotine pouches.

Consisting of high-quality ingredients, Velo addresses key adult tobacco consumer preferences for choice, convenience, and consideration, while providing a flavorful and enjoyable experience, the company said in a statement. Velo is a tobacco-derived nicotine product that comes in the form of nicotine pouches, contains no tobacco leaf or other tobacco plant matter. Unlike traditional moist tobacco products that require spitting, Velo is hassle-free and can be used anytime, anywhere.

“Our teams are working hard to expand our range of nicotine products to provide adult tobacco consumers with a diverse set of choices,” said Shay Mustafa, senior vice president, oral business unit. Earlier this year, the company expanded its dissolvable nicotine lozenge product, Revel (see left).

Velo will be available in more than 70,000 outlets over the next few months, offered initially in two flavors—mint and citrus—and two nicotine strengths, 2mg and 4mg.

R.J. Reynolds Vapor Company, Winston-Salem, N.C., Web: rjrvapor.com, velo.com.