Wallstreet Books seeks new home

Greg and Bonnie Owens sit on Miss Virginia, in front of the window of Wallstreet Books.

The next chapter

Wallstreet Books seeks new home

BY HANNAH MCLEOD STAFF WRITER

Miss Virginia stretches unassumingly in the lamplit window of Wallstreet Books. While she used to host bridge once a week at her house in Bethel, she now hosts readers and wanderers in the front window of the used bookstore nestled behind Main Street.

She provides comfort and support to all those who step foot in the crowded, creaky old store. This is her home now and has been for a while. But Miss Virginia’s life of ease at Wallstreet Books is no longer assured.

It’s a chilly, late November night when Greg and Bonnie Owen nestle into Miss Virginia, the Victorian couch adorning the street-facing window of their shop, to talk about what’s at stake. Miss Virginia’s bright green curves and cushions envelop the Owens. Darkness is already creeping around outside though customers, drawn in from the cold by the promise of discovery and holiday decorations, still file in and out of the bellclad front door.

A mother and young child stop by to pick out a book — a reward for being so good all day. An upstairs neighbor pops in on his way home for the evening, the mailman drops in as much for conversation as for the stack of packages ready to be mailed out. Two teenage girls peruse the shelves with a familiar awe before leaving empty-handed.

Wallstreet Books has stood at 181 Wall Street for over 27 years — a Main Street staple for locals and tourists alike. A destination of convoluted shelves filled with unique treasures not found among the manicured cases that hold crisp new copies in big-box stores. Greg and Bonnie deal with a much broader array of requests from people. Someone hunting down their grandmother’s recipe in piles of old church cookbooks, another in search of all red books to decorate their shelves, a mom scouring for books that will pique the interest of the child she is trying to teach how to read.

“We meet people in all their different seasons of life and what they’re doing,” said Bonnie. “You get to hear everybody’s story and you get to advise them on what you think they should read and just be a part of their everyday lives, and that’s really neat.”

Now, that’s all up in the air. The building that is home to Wallstreet Books is changing hands and the new owners have plans of their own. Plans that don’t include a used bookstore. There was never a conversation, just the news that they would have to vacate sooner than later.

Bonnie and Greg didn’t mask their anxiety about the situation that evening. Without a new location nailed down, and a request from the building’s new owner to be out by March 1, they are hanging in an uncomfortable limbo with 50,000 books in tow.

“We estimate 45,000 to 50,000 books in here. That’s a lot of books. And we have at least a hundred bookcases. That’s a lot. When you pack up, one of those boxes might hold 25 or 30 books. So that’s like 2,000 plus boxes, you know?” said Greg.

People who work nearby and other members of the community have already offered to help move some of those 2,000-plus boxes of books when the time comes. A sign of support Bonnie and Greg are very grateful for.

“We’d like to relocate within the downtown area if we could, just because that’s the personality of the bookstore,” said Bonnie.

Regardless of where they end up, it will be the support of the community they have created that will sustain them.

“Just like our books, everything about this place is a story, you know? And so this is just going to be the next chapter of our story,” said Bonnie.

The Owens’ have owned and operated Wallstreet Books for seven years now. As avid readers they were both regular customers when Richard Roup and Joyce Elam owned the shop. Greg is a language arts teacher, always searching for books for the classroom that can be afforded on a teacher’s salary. He used to tell Roup that if he ever wanted to retire to keep him in mind.

“About two years later, they said ‘hey, we want to retire, and you should buy the store,” said Greg. “So we bought it and just sort of learned as we went.”

On Bonnie’s first day running the shop, Roup handed her the shoebox from which he made change in the cash-only establishment and a Rolodex he had used to keep up with trade credit. That first day, Sept. 15, 2015, the Owens sold one book. The customer had some trade credit and so they made a grand total of $1.29.

“It was kind of traumatic, like ‘wow, $1.29, I don’t know if this is gonna work or not,’” said Greg.

They’re making more than that these days, but they still have the Rolodex and the handwritten ledgers of trade credit customers built long before Greg and Bonnie bought the store.

The used book business may not seem like a lucrative endeavor, but Wallstreet Books and famous used bookstores around the world have two important things going for them — a profoundly loyal community and an adventurous, destination appeal that goes beyond the need for one’s next read.

“It’s definitely had a following over the years. In fact, even now we have families that come in and say, ‘I’m bringing my kids because I came as a child to the bookstore.’ And so it’s become a destination really, for families, two and three times a year when they come up to the mountains,” said Bonnie. “Sometimes this is the first place they stop off, or they’ll leave, and we’ll say see you next year. And so it’s just become tradition for a lot of families to be here.”

The Coronavirus Pandemic, devastating for countless people and businesses, was a small bump in the road. If anything, helpful to the used book business. Wallstreet Books did have to close down completely for a few weeks in March and April of 2020. But after a slow reopening, June through December of 2020 was the store’s best year on record, even with the weeks of no business.

Much of Haywood County saw a similar trend. As domestic tourism boomed, the county had its highest-grossing occupancy tax year on record.

Now, despite the availability of vaccines and boosters, the pandemic rages on and many businesses are struggling with supply chain shortages. Fortunately, this is something Wallstreet Books doesn’t have to deal with.

“We aren’t waiting for shipments of new books to come in from anywhere. So really, if you’re concerned about your gift giving and buying gifts, this is the perfect place,” said Bonnie.

The only supply chain issue Wallstreet Books has run into is a shortage of the paper bags the store uses when people purchase books. However, there is never a shortage of the recycled grocery bags employees have been using instead, and these days many customers come with their own reusable tote bags in hand.

Next steps may be uncertain for Wallstreet Books, but Bonnie, Greg and the rest of the shop’s community are sure of their goal. Relocate somewhere downtown — where foot traffic abounds and both

locals and tourists will be able to find them — and maintain the spirit of Wallstreet Books exactly as it has been loved and appreciated for the last 27 years.

When Greg told one customer of the impending move and the search for a new space, Greg said the man was visibly shaken.

“‘I bought a book the other day and I read it’ he said, ‘I know it sounds cliche, but it changed my life. That’s what books do. What if something happens and the community doesn’t have this bookstore?’” Greg recounted.

The Owens are doing everything they can to avoid that possibility, to find a new home and transplant as much of the current Wallstreet Books there as possible.

If they can find the right place, Miss Virginia will move with them. She will once again adorn some future window, lit with the warmth of holiday decorations. And she will once again comfort readers and wanderers as they peruse Wallstreet Books.

“Hopefully when you walk in the new store, you’ll see Miss Virginia by the window,” said Greg.

The Wallstreet Books logo was inspired by the ornate curves of Miss Virginia. December 1-7, 2021

RETAILERS, CONTINUED FROM 14 “And I think people started shopping earlier this year because they know about the supply chain issues going on, so they’ve been understanding.”

Even with these setbacks, retailers are hopeful their online sales will continue to grow to new heights. The survey found that retailers predict ecommerce sales will surpass 2020 levels and grow by 35%. Online sales have also benefited from retailers expanding to offer curbside pickup and/or delivery services.

Green Hill Gallery, which used to be Blue Owl Gallery before it moved to the other side of Main Street, carries a majority of items that are produced within a three-hour radius of Waynesville. That means suppliers are local and it’s easier to get new items on the shelves. However, even local artists have had challenges with getting certain materials.

Massie said the store sells a lot of local pottery and landscape pictures of Western North Carolina. Artists have had a hard time getting enough clay to make their products. Local artist Doug Cavanah has had a hard time getting the aluminum he uses for his popular panoramic photos sold at the gallery because the cost increased. Many artists have absorbed the additional material cost to keep their prices the same.

On a positive note, everything in Green Hill was made in the U.S. if not directly in WNC. Massie said that’s given her business and others a leg-up this holiday season as more people want to spend their money locally on locally made products.

“There are so many more people wanting to shop local and refusing to buy anything overseas right now,” she said. “And 99 percent of what we offer is local.”

Retailers also went into the holiday shopping season during a major labor shortage. Not being able to hire enough help for the holidays has forced some small businesses to reduce their operating hours.

Many local businesses operate the store with only one or two other employees. The labor shortage has forced some retailers and more restaurants to limit their hours to ensure they aren’t overworking their small staff.

“Yeah, if it gets any busier we’ll have to hire another person,” Massie said.

Blumer said she felt fortunate to be able to staff Sassafras during the shortage and employs 12 people in a mix of full-time and part-time positions.

FEELING GRATEFUL

Local retailers are feeling extremely grateful for their success during such a challenging time. They were grateful more people chose to shop local this season instead of shopping only online or at the larger retailers.

“We’re blessed to be where we are, not all towns have been so lucky,” said Miller.

With this gratitude also comes a little bit of foreboding joy — that feeling of waiting for the other shoe to drop.

“You just worry about how long it will last,” Miller said. “Is this the new normal or will it go back to the way it was? Is this sustainable growth?”

These are hard questions to answer right now. Coming out of 2020, tourism predictions said our small mountain towns probably shouldn’t expect the same tourist influx once people could travel abroad once again, but that’s not what anyone has experienced this year.

For now, retailers are appreciative of locals and tourists alike who keep them going all year long.

“We’re still so dependent on our seasonal events to bring people in, but we also want to pull more locals in so they know going to Asheville or Amazon are not their only options,” Massie said.

“I really think Waynesville is on the cusp of really becoming a destination. I just expect it to get better and better,” Blumer said. “We’re just thankful to be part of it.”

A customer leaving Affairs of the Heart wished Miller and Roseann well until next time.

“I hope y’all get some rest after your busy weekend,” he said.

“We can sleep in January,” Miller said.

Robin Blu in Hazelwood and Waynesville help promote Small Business Season to support

local retailers. Donated photo

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