PRICING WORRIES MEAN BUYERS ARE SPENDING LONGER SEARCHING FOR THE NEXT CAR – EBAY MOTORS GROUP

y New study finds buyers are expecting to take more time searching for the next vehicle y Sky-high car prices cited as reason for change in customer behaviour y eBay Motors Group study finds women buyers take less time to search than men

Car buyers are set to spend more time searching for their next vehicle as concerns over affordability intensify, new data has shown.

A study conducted by eBay Motors Group found that more than a quarter (27 per cent) of in-market buyers expect looking for their next car to be a more time consuming experience.

According to the firm’s latest Consumer Insight Panel research, this is mostly due to rising car prices, with 44 per cent pointing to the issue.

Meanwhile, 34 per cent of those surveyed cited the need to assess running costs and a willingness to search online for the best possible deal.

There was also the issue of powertrain to consider, with 28 per cent of the 2,000 respondents saying they wanted to take more time while they pondered switching to an electrified alternative to petrol or diesel.

Overall, buyers now expect to spend an average of 42 days searching for their next car.

Read the full article at CarDealer Magazine