Malmquist
Street Style
Street style photographs that I took in shoreditch. One of the most interesting things about London i think, is how fashionable men are. They are not afraid to express their individual style through fashion.
London Fashion Week
What better place to do street style research than Sommerset house at London Fashion Week. I saw a lot of very well dressed people with their own unique styles. Some where posh and others were punk, a few where crossdressers, one or two goths, some where high street others were high fashion. It’s amazing how unbelievably dif ferent each individual expresses themselves through fashion.
The Tupes of Tokyo Whilst researching Tokyo street style I found it really interesting how the people from Tokyo are able to transform simpla printed out street style photographs from Tokyo and rearranged the clothes of the people, so each person on the map is collaged out of 3 or more people.
STREET
ART
Photographs that I took all over East London
Situationists International
“Plagarism is necessary, progress implies it” - Situationist International “Abolition of alianeted war”
“The city expresses, concereley, the prevailing organistation of everyday life. The contemporary metropolis - space and time engineered to isolate, exhaust and abstract us - has driven the lesson home to everybody and has engendered a new utopian conciousness”. - Situationist International
American situationist graphic from circa 1960
Debord based on his book of the same name. It uses found footage and detournment in a radical critisism of mass marketing and it’s role in the aleanation of modern society
Detournement
Brand Research
This collage is made of photographs I took in east London of unique street pictures of interesting designs as a part of a brand research. While I was doing the research I looked for inspiration for the styling of my project.
Vintage brands on Brick Lane
In resault of the brand resaerch I found this unique street style product in Boxpark
Urban Architecture I researched and took photographs all around east London to gain more knowledge and inspiration for my own campaign
products that apeal to a certain group of people. I found some celebrities that ers from all over the world.
Moodboards
After dark
These are photographs that I took af the location. I collaged tem and drew over with colorful markers and colour pencils to express a slidely darker mood
Idea Development These are collages maid from photos I took of the location were I shot my video.
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Styling
The idea of the styling was that I wanted it to be a bit weird an uncomfortable, like the models had collected the clothes from abandoned homes from the apocalypse. Like they were trying to be very upper class and luxurious on their date but obviously failing to do so.
Creative Direction and styling: Snaedis Malmquist Photography: Natasha Yonan Models: Colby Chapman and Joshey Olan