SNA MEDIA KIT 2017
CONTENTS About SNA Platforms Digital Print Publication Events
Audience Marketing Opportunities Digital Display Sponsored Content Newsletter Customized Emails
Rate Card Online Newsletter Print Publications
Contact
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To the Fabrics of Brutality, 2016, steel, leather and enamel, 33 x 45.5 x 27.5cm
ABOUT SNA
SNA Media Kit 2017
The Society of Nigerian Artists (SNA) is the professional body for all practicing visual artists in Nigeria. In 1963, artists emerging from various schools and colleges of art, as well as members of the Zaria Art Society held a first meeting, where the Society’s present name was adopted. Chief Aina Onabolu, Prof. Ben Enwonwu, Prof. Charles P. Argent who is largely credited with the development of Zaria’s Fine Arts department, were elected as the first patrons.
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PLATFORMS • DIGITAL WEBSITE E-NEWSLETTER
CREATIVE DIALOGUE
CONADEV JOURNAL
• EVENTS CONFERENCE EXHIBITION LECTURE
SNA Media Kit 2017
• PRINT PUBLICATIONS
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DIGITAL • WEBSITE
SNA Media Kit 2017
• E-NEWSLETTER
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WEBSITE
SNA Media Kit 2017
The SNA website is a dedicated, easy to navigate website, optimised for mobile devices. It features up-to date news on exhibitions and other art related events, studio visits, interviews with artists and key members of the Nigerian art community. We have over 20,000 views while our capacity across social media platform continues to grow exponentially.
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E-NEWSLETTER
SNA Media Kit 2017
The newsletter is a monthly publication, which features in addition to content on the website, segments like ‘Icon’ and ‘Artist of the Month’ that celebrate important Nigerian artists while promoting their work to new and broader audiences. We have over 15,000 subscribers.
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PRINT PUBLICATIONS • CREATIVE DIALOGUE
SNA Media Kit 2017
• CONADEV JOURNAL
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CREATIVE DIALOGUE / CONADEV JOURNAL
Society of Nigerian Artists’ Art Journal Vol No. 1 March 2017
CREATIVE DIALOGUE
SNA Media Kit 2017
The Society of Nigerian Artists produces two scholarly print journals covering art, art history, and visual studies; Creative Dialogue, published twice a year and the Journal of the Convention on Art and Development (CONADEV), published once a year. An accompanying catalogue for the Society’s annual exhibitions is also published once a year. The publications are distributed to specialty bookshops, galleries, museums, cultural centre bookstores and libraries across Nigeria, and internationally.
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EVENTS • CONFERENCE / AWARD DINNER • EXHIBITION
SNA Media Kit 2017
• LECTURE
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SNA Media Kit 2017
CONFERENCE / AWARD DINNER
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SNA Media Kit 2017
EXHIBITION
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SNA Media Kit 2017
LECTURE
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AUDIENCE
SNA Media Kit 2017
Our readership also comprises of a new generation of urban thinkers, writers, artists, designers, collectors, art dealers, historians, curators, journalists, art and antiques fair attendees, and art enthusiasts.
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CIRCULATION BY AGE / GENDER
Circulation by Age %
6%
18 - 24
Female
25 - 34
Male
35 - 44 45 - 54
25%
55+
52%
30%
48%
SNA Media Kit 2017
14%
Circulation by Gender %
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25%
M A RKE TING O P P O RT U N I T I E S • DIGITAL DISPLAY • SPONSORED CONTENT • NEWSLETTER
SNA Media Kit 2017
• CUSTOMIZED EMAIL
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FULL BANNER (BOTTOM)
SNA Media Kit 2017
DIGITAL DISPLAY
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LEADERBOARD
MPU MOBILE BANNER
SPONSORED CONTENT
SNA Media Kit 2017
Our sponsored content includes editorials, email blasts, social media engagements, cutting-edge advertisements in both print and digital, branded video production, which are distributed across our platforms.
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NEWSLETTER
SNA Media Kit 2017
The newsletter is a monthly publication, which features in addition to content on the website, segments like ‘Icon’ and ‘Artist of the Month’ that celebrate important Nigerian artists while promoting their work to new and broader audiences. We have over 15,000 subscribers.
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CUSTOMIZED EMAILS
•
The newsletter’s 15,000 opt-in subscribers
•
Client’s website
SNA Media Kit 2017
Bespoke content can be delivered via email directly to:
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R ATE CARD S • ONLINE • NEWSLETTER
SNA Media Kit 2017
• PRINT PUBLICATIONS
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ONLINE
Dimensions: Website
Dimensions: Newsletter
728 x 151px 300 x 800px
Tara Fela-Durotoye is a
Nigerian lawyer but is best
Nigerian lawyer but is best
known for her work as a
known for her work as a
makeup artist. A pioneer in
300 x 600px
makeup artist. A pioneer
the bridal makeup profes-
in the bridal makeup
sion in Nigeria, she launched
1096 x 245px
Header Banner / Side Bar (MPU)
Full Banner / Double MPU
900 x 200 px
the first bridal directory in
directory in 1999, set up makeup studios to
Side Bar (MPU)
Banner
Dimensions
Specifications
CPM Rates
Header Banner Sider Bar / MPU Full Banner (Bottom)
728 x 151 px 300 x 250 px 1096 x 245 px
Swf, Gif, Jpeg, Png (<60 kb) Swf, Gif, Jpeg, Png (<40 kb) Swf, Gif, Jpeg, Png (<60 kb)
N110,000 N90,000 N75,000
300 x 800 px 900 x 200 px
Swf, Gif, Jpeg, Png (<60 kb) Swf, Gif, Jpeg, Png (<60 kb)
N60,000 N80,000
Newsletter:
launched the first bridal
to international standards, and
STANDARD ADS Ad Unit Website:
Side Bar Banner
profession in Nigeria, she
1999, set up makeup studios
SNA Media Kit 2017
300 x 250px
Tara Fela-Durotoye is a
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NON STANDARD ADS (PR AND SOCIAL MEDIA RATES) Advertorial Duration
Cost (N)
Sponsored Articles Sponsored Video Post Sponsored Social Media Live Coverage Customized Emails
N 25,000 N 50,000 N 25,000 N 35,000
Per post Per post Ten posts Per post
Newsletter
DIMENSIONS
Take advantage of our new introductory rates as we strive to serve you better through our: • Reach to a sophisticated and cultured audience including the affluent, the creative and the stylish; • engaged followers on Twitter, Facebook and Instagram; • weekly dissemination to 10,000+ dedicated followers; and
FULL PAGE NON BLEED 285 x 196mm
DOUBLE PAGE SPREAD 310 x 442mm
FULL PAGE 310 x 221mm
• dedicated website, mobile platforms, a weekly newsletter custom videos and emails.
MATERIAL SPECIFICATIONS RATES
FULL PAGE N20,000 BACK COVER N30,000 DOUBLE PAGE SPREAD N40,000 HALF PAGE N10,000 QUARTER PAGE N5,000 SPECIFIED POSITION N30,000
HALF PAGE HORIZONTAL 155 x 221mm
HALF PAGE VERTICAL 310 x 110mm
QUARTER PAGE 155 x 110mm
MATERIAL SUBMISSION • We strongly prefer press calibrated PDF files. We will also accept Adobe InDesign files (must include all necessary fonts; must also include graphics/logos/pictures in TIFF or EPS format at sufficient resolution) and EPS files. • Adverts must be supplied to the exact material specifications as per our rate card. Files up to 7mb size can be emailed. • Improperly sized material may be altered at our discretion. • Material supplied remain the responsibility of the advertiser, we will not be held liable for any inaccuracies.
For advert design and artworks, sponsorship, advertising and general enquiries contact: Chidimma Nwankwo on +234 703 545 1016
SNA Media Kit 2017
INSIDE FRONT COVER N25,000
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PRINT PUBLICATIONS
MATERIAL SPECIFICATIONS RATES
INSIDE FRONT COVER N20,000 FULL PAGE N15,000 BACK COVER N25,000
FULL PAGE NON BLEED
DOUBLE PAGE SPREAD
FULL PAGE
DOUBLE PAGE SPREAD N35,000 HALF PAGE N10,000 QUARTER PAGE N5,000 SPECIFIED POSITION N25,000
• We strongly prefer press calibrated PDF files. We will also accept Adobe InDesign files (must include all necessary fonts; must also include graphics/logos/pictures in TIFF or EPS format at sufficient resolution) and EPS files. • Adverts must be supplied to the exact material specifications as per our rate card. Files up to 7mb size can be emailed. • Improperly sized material may be altered at our discretion. • Material supplied remain the responsibility of the advertiser, we will not be held liable for any inaccuracies. An additional 15% charge is payable for any specified position. All prices shown are for single insertions. Discounts are available for series bookings. All rates are for colour display advertisements. All rates are exclusive of VAT.
HALF PAGE HORIZONTAL
HALF PAGE VERTICAL
QUARTER PAGE
SNA Media Kit 2017
MATERIAL SUBMISSION
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CONTACT Oliver Enwonwu President 08184553331 oliverenwonwu@snanational.org
Chidimma Nwankwo Publicity Secretary 08035451016 chidimmanwankwo@snanational.org
SNA Media Kit 2017
Archibong Bassey Hon. General Secretary 08151122141 archibongbassey@snanational.org
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