DESIGN PROJECT-1
Sanskari Nagari Vadodara Sneha Majumdar Semester II Graphic Design Master of Design ‘19
ANCHOR FACULTY Dr. Tridha Gajjar Dr. Nanki Nath
DESIGN PROJECT-1
Sanskari Nagari Vadodara Sneha Majumdar Semester II Graphic Design Master of Design ‘19 sneha_m@nid.edu
ANCHOR FACULTY Dr. Tridha Gajjar Dr. Nanki Nath
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Copyright Š 2020 Student document publication. Meant for private circulation only. All rights reserved. M.Des-19, Graphic Design 2019-2021, National Institute of Design, Paldi, Ahmedabad. No part of this document will be reproduced or transmitted in any form or by any means, electronically, or mechanically including photocopying, videography, photography without written permission from the publisher Sneha Majumdar and National Institute of Design. All illustrations and photographs in thid document are Copyright Š 2020 by respective people/ organization. Edited and Designed by: Sneha Majumdar Processed at: National Institute of Design, Paldi, Ahmedabad- 3800007 Gujarat, India May 2020
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Dedicated to the vibes letting me grow each day.
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Synopsis Vadodara, one of the most cosmopolitan cities of the country is an important industrial, educational and cultural hub which exhibits several institutions of national and regional importance. It is titled as the ‘Sanskari Nagari’ during the reign of Maharaja Sayajirao Gaekwad III. The diversity in the styles of architectural sites in the city is not manifested even to the residents of the city. The historical stories, rules, monuments are not known by the people and are demolishing with time. To give recognization to these aspects, my project focuses on development of a Graphic Design System- a brochure along with a boardgame incorporated within particularly for the Gujarat Tourism Department to promote the city’s cultural importance cost effectively retaining the overall essence of the city. Intense visual exploration, skill building in terms of illustrations, story telling, looking for local context in design while questioning the role of a print based outcome in this digital era and following the design process shaped my Design Project- 1 experience. The entire journey made it clear to me that design is anything but a non-linear process. Also, the significance of an iterative process to reach a polished outcome is known to me. The skills and understanding gained has given me the confidence to take up a Graphic Design project in required area and reach an outcome fulfilling the need by following the design process. Keywords Sanskari Nagari, Vadodara, Design Process, Graphic Design System, Game Design, Illustrations, Brochure Design, Guidebook
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Acknowledgements I would like to express my gratitude to the people who helped me in the process of doing this design project even in the extraordinary times of COVID-19 pandemic. I am grateful to all those who provided endless support, gave their precious time and assisted me with the outcome. Most importantly, I would like to thank my faculties Dr. Tridha Gajjar, Dr. Nanki Nath and Mr. Jagadish Kumar who have guided me throughout the project even in these tough times at crutial stages helping me to take necessary design decisions. I would like to thank my friends, relatives, elders and my society members who helped me in information collection and shared their knowledge. Special thanks to my brother Vaibhav Singh who has been a constant motivator to start from scratch repetatively leading to the iterations and refinements. Thanks to Nitish Raj, Rakesh Roshan and Tonmoy Das for their valuable feedback and discussions on taking the design decisions.
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Table of Contents National Institute of Design A year at NID Design Project- 1
01
Groundwork
Graphic Design System Deciding a Theme Finding Opportunities Overview About Vadodara 5 Whys Followed Methodology Project Proposal
02
12 13 15
16 17 18 19 20 21 22 23
24 25 30 31 36 40 46 47
Review-1 Feedback and Analysis
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Ideation
Understanding Content and Context End Deliverables Ideation Simplifying Content Case Study- Tourism Promotions Elements associated with the City Artforms of the Place Illustration- Exploration and Ideation
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50
52 53 56 64 66 68 70
Concept Development
Storytelling Traditions of india Storytelling through Boardgame Board Game Ideation Plans for Execution Stage
Research
Ground Research Conducting Survey Voice/ Video Interviews Gathering Insights Analysing Survey Verifying the findings Scope of Proceeding Further Target Group and Language
03
77 78 80 82
Review-2 Feedback and Analysis
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88 90 91 97
Prototyping and Testing
Draft- 1 Printing Printing Details User Testing
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08
Detailing Concept
Illustration Ideation Illustration Development Story Sequence in Gameplay Game Layout Ideation
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Alterations
Alterations according to Feedback
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Learning Outcome Bibliography Webliography
138 139 140
100 101 102 103
Execution
Finishing Illustrations Game Design Printing- Game Material and Costing Guidebook Brochure Printing- Brochure Material and Costing Other Deliverable- Stickers
104 110 111 115 116 118 128 129
Review-3 Feedback and Analysis
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National Institute of Design The National Institute of Design (NID), India is internationally acclaimed as one of the foremost multi-disciplinary institution of design education and research. It is autonomous institution under the aegis of the Ministry of Commerce and Industry, Government of India. NID has also been declared as ‘Institution of National Importance’ by the Act of Parliament, by the virtue of the National Institute of Design Act. The establishment of NID was a result of several forces, both global and local. The late 1950s saw a confluence of these forces, and this time would be a significant one for Indian culture and education. This was a time of reappraisal and reconstruction in a newly independent India. A young nation was confronted with the mammoth task of nation building, of balancing age old traditions with modern technology and ideas. Revolutionary experimentation in the arts, architecture and design were all taking place at the same time. There was a search for the Indian identity across all aspects of life. The mandate for NID is to offer world-class design education and to promote design awareness and application towards raising the quality of life by and through education to create design professionals of excellence to help meet India’s diverse design needs.
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A year at NID A line is a dot that went for a walk. 2nd May, 2019, a dot started walking the way she always wanted to. On a warm summer afternoon in the state of Gujarat, I remember my cold feets and palms, sitting aside my roomie in my dearest hostel room 214 of GEC Gandhinagar Girls’ Hostel. The result said something I was hoping for since a very childhood. In no way did I anticipate the information explosion, the work culture, the diversity and the spirit on campus to engulf me and become a part of me, as if it always was, so soon. I imagine NID as a little heaven of free thoughts, acceptance, creation and endless pursuit of knowledge. The last one year here have been a wonderful starting point which have filled me with a sense of endless wonder, for which my thankfulness knows no bounds. As a young student, I feel extremely lucky to have had a chance to study here and learn so much just by virtue of being in the space, surrounded by the people who have made this place what it is. I’m pretty sure that the enthusiasm and curiosity of this dot is constantly heading upwards and will surely reach an infinity one day.
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Design Project- 1 DP-1 is the first design project for postgraduate studies. This course is an examplary project showcasing the typical graphic design process. This provides a good basis to learn fundamentals of implementing visual design ideas in a practical situation. Thus, this course becomes an important design project where we can culminate our understanding from all the courses we have learnt during the semester. The objective is to understand and explore the context in which graphic design functions, to reflect, relate and apply the learning of graphic design fundamentals, to generate graphic design concepts through iterative process in the given context, to inculcate independent thinking and problem solving as a graphic designer, to learn typical graphic design process to achieve desired visual design outcomes and to articulate and compile the project in form of paper presentation. The course contents is based on the course objectives to reflect the graphic design process from User Study, Design opportunity finding, Information Collection to contextual study, Analysis, Synthesis, Iterative design solutions, Validating, Prototyping design solutions, preparing designs for production and finally documenting the design process.
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INTRODUCTION
Graphic Design Systems 1. DEFINING PROBLEM AND RESEARCH
A “system” can be defined as any set of interacting or interdependent entities that form an integrated whole which is greater than the sum of its parts.
2. FRAMING SOLUTION AND SYNTHESIS
3. EXECUTION AND PRODUCTION
4. PACKAGING FOR SAFE TRANSPORTATION
WS
While designing 5. TRANSPORTATION a Graphic Design AND DISTRIBUTION System, we take into account each step in the journey map of the end deliverable from the manufacturer to the consumer. In the Design Project 1, we are supposed to come up with a Graphic Design System by the end of the 6 weeks module.
NE
6. TARGET AUDIENCE RECEIVES THE INFORMATION
7. FEEDBACK AFTER SUCCESSFUL COMMUNICATION
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Deciding A Theme under the theme Travel and Culture which implies that every student will choose themselves a brief under the broad umbrella of Culture/ Travel to solve a Graphic Design problem through print based solutions to deliver a Graphic Design System.
Each year, students of Graphic Design from M.Des Semester-2 and B.Des Semester-4 are supposed to take a 6 weeks Design Project under one or two themes decided amongst the students under the guidance of anchor faculties. We decided to work
Finding Opportunities
Safety
Explore
CULTURAL TRAVEL
Places/ People
History
Religion Society’s Constraints
Art
CULTURE
Tradition
Dance
Community
Connecting People
Understand Culture
TRAVEL
Hygiene
Cities
Museums
Knowing Places
Public Transmit
Popular Places
Local Places
Transportation
Hobbies
Theatre Identity
Pilgrimage
Food
Adventure
Tourism
Ethnicity
Unexplored
Values
Dialects/ Linguistics
TRAVELLING CULTURE
Stereotypes
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AREAS TO BE CONSIDERED
Finding Opportunities Routemap for AMTS- Ahmedabad
Promoting DIY Culture
?
Designing a routemap of the AMTS Bus running in the city of Ahmedabad for the awareness of people so that they can advant the facility available. I didn’t carry on as conducting research in Ahmedabad was not possible due to COVID- 19.
Conducting a campaign to promote DIY (Do It Yourself) culture during COVID- 19 pandemic when people are wasting their time at home doing nothing. Idea was to make them aware of the online platforms to learn and showcase.
Riti, Rivaaj Tatha Manyataaye
Sanskari Nagari Vadodara
Designing a guidebook of the science behind the rituals followed by people like wearing a bindi, wearing bangles, piercing the ears, praying to God. I didn’t carry on with the topic as it needs lot of research and authentic data collection which is not possible due to lockdown.
Designing a guidebook for the city of Vadodara to give recognization to the places of historical importance in the city. The end deliverables are to be ideated further according to the insights gathered and needs.
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SENSING INTEND
Brief Overview Sanskari Nagari Vadodara Vadodara, also known as Baroda is the third largest city of Gujarat. Baroda resides on the bank of river Vishwamitri. After taking over the British in Gujarat, the Marathas took the city under them. The Gaekwad clan of the Marathas made Vadodara as their capital and Maharaja Sayajrao III laid foundations of the modern Vadodara. Instead of the urbanization, people of Vadodara hold their cultural values which is reflected in every festival celebrated in Vadodara. The stories behind Vadodara being called the ‘Cultural Capital of Gujarat’ is still unexplored by the Nagarvasis. Though Vadodara is called ‘Sanskari Nagari’, Cultural Capital of Gujarat, there are many unexplored places and stories which are not discovered even by the residents of the city. The objective of this Design Project would be to explore the undiscovered heritage and culture of Vadodara and convey those findings to the nagarvasis through perhaps an illustrated guide of the city.
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SENSING INTEND
About Vadodara The history of Vadodara lies in a charter of 812 that identifies it as Vadapadraka - a village attached to the nearby town of Ankottaka. In 600 AD, severe flooding of the Narmada River forced the inhabitants to move to the eastern side to a village known as Vatpatrak, which later developed into Vadodara. By the 10th century, Vadapadraka replaced Ankottaka as the main town where the province was mainly Hindu-dominated with Hindu kings ruling until 1297. The Gupta Empire, the first power in the region was taken over by the Chalukya Dynasty. Finally, the kingdom was annexed by the Solanki dynasty, where the reins of power were then snatched by the Delhi Sultans. The city was ruled for a long time by the Sultans, until they were overthrown by the Mughals, whose biggest problem were the Marathas, who eventually took over the region. Retaining a high degree of autonomy even under the British rule, Vadodara continued its sovereignty right up to Independence in 1947. Vadodara, the cultural capital of Gujarat celebrates all traditional festivals in a unique and exciting way. Also known as Sanskari Nagari, i.e. Cultured City, Vadodara is the most sought after location for the dance style known as garba in the entire world. People inhabiting in the city are also seen speaking different languages - apart from Gujaratis and Marathis, a significant population of North Indians, Rajasthanis, South Indians and Bengalis have settled in the city.
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Adding to the cosmopolitan identity of the city, all these various associations and community bodies come together to showcase unity and strength . The typical cuisine of Vadodara consists of rotli, dal or kadhi, rice, and shaak/sabzi (a dish made up of several different combinations of spices and vegetables , which may be either spicy or sweet). Vadodara cuisine varies widely in flavour and heat, depending on a person’s taste as well as the region to which they belong. An important industrial, educational and cultural hub of western India, the city exhibits several institutions of national and regional importance. While its major industries include petrochemicals, engineering, pharmaceuticals, plastics, IT and foreign exchange services, Vadodara also has some interesting city sights like Aurobindo Ashram, Nazarbaugh palace, Maharaja Fateh Singh Museum, Tambekar wada, etc, but the main reason for coming here is the stunning UNESCO World Heritage Site of Champaner and Pavagadh. Amongst numerous other irresistible attractions dotting this fabulous city, is the famous Pavagadh Kalika Mandir and the priceless art collection at the Fateh Singh Museum and Laxmi Villas Palace.
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SENSING INTEND
The 5 Why’s Why have I choosen the project? After returning home due to the lockdown during COVID-19, I sensed that there is no common platform- app/ website/ published material mentioning all the famous eateries of Vadodara. A little research made me realize that even the stories behind Vadodara being called the Sanskari Nagari are getting lost. Choosing to work on this project was my take to give recognization to the stories of the city.
Why do people need to the know the fact behind the title given to the city? Vadodara is know to be the kingdom of Maharaja Sayajirao Gaekwad and is synonymous to the word “education”. But the title ‘Sanskari Nagari” was honoured to the city after rule of the Maharaja. There are many stories serving the fact which combinedly justify the title. These stories are getting eroded without which the title hold no justification.
Why is the project important?
Why will people want this guide/kit?
1. to unturn the facts behind the city being called the Sanskari Nagari and creating awareness amongst the residents of the city as well as visitors
Any resident will want this book to refer to for knowing the best eating places in the town. Visitor will not have to face any difficulty finding places to travel. Places which are not getting recognization holding the potential to will get promoted. Rickshaw walas, tourist agencies will have a catalogue to show to their tourist.
2. to give recognization to places holding some speciality 3. to give recognization to heritage monuments in the city which are getting demolished with time along with the stories behind them. Why is Vadodara called Sanskari Nagari? There are many stories behind the title earned by the city. This question needs to be answered on the basis of research as there are no specific answers.
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FOLLOWED METHODOLOGY
Design Innovation Process The design innovation process starts with the real- by observing and learning from the tangible factors from the real world situations. Then we try to get a full understanding of the real world by creating abstractions and conceptual models to reframe before we evaluate them and implement them for their acceptance in the real world. The fluidity in thinking between the real and the abstract is required.
IDEO Methods Cards
SENSING INTEND KNOWING CONTEXT KNOWING PEOPLE
ANALYSIS SYNTHESIS
These categories make it easy to reference, browse, sort, and share the cards. These helps to plan projects or just reminds of various approaches. This method is used for the research and analysis to collect insights by understanding people and their experiences, behaviour, perceptions and needs.
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FRAMING INSIGHTS EXPLORE CONCEPTS
FRAME SOLUTIONS
REALIZATION The cards are divided into four categories representing ways to empathize with people: Learn, Look, Ask and Try
RESEARCH
EXECUTION USER TESTING
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DEFINING BRIEF
Project Proposal Sanskari Nagari Vadodara- A City Guide SNEHA MAJUMDAR S1901107 | M.Des- 19 Graphic Design sneha_m@nid.edu
DESIGN PROJECT ONE Overview
Scope of Work
Vadodara, also known as Baroda is the third largest city of Gujarat. Baroda resides on the bank of river Vishwamitri. After taking over the British in Gujarat, the Marathas took the city under them. The Gaekwad clan of the Marathas made Vadodara as their capital and Maharaja Sayajirao III laid foundations of the modern Vadodara. Instead of the urbanization, people of Vadodara hold their cultural values which is
-Understanding the stories behind Vadodara being called the ‘Sanskari Nagari” by paying visit to places and talking to people -Finding out the unexplored places and undiscovered stories
behind Vadodara being called the ‘Cultural Capital of Gujarat’ is still unexplored by the Nagarvasis.
Proposed Methodology
creating awareness which can be compiled into a guidebook
I wish to follow the double diamond project model of divergent and convergent phases for my project wherein I will initially research and explore the heritage places and stories
Objective/ Intend Though Vadodara is called ‘Sanskari Nagari’- Cultural Capital of Gujarat, there are many unexplored places and stories which are not discovered even by the residents of the city. The objective of this Design Project would be to explore the undiscovered heritage and culture of Vadodara and convey
mediums and illustration techniques, later converging down
of the city.
Printable/publishable illustrated guide of Vadodara City
Tentative Deliverables
Timeline Week-1
Week-2
Week-3
Week-4
Week-5
Week-6
Formulation of Proposal Initial Information Collection In Depth Research Data Analysis Idea Generation Concept Development Execution Documentation
Student
Anchor Faculty
Anchor Faculty
Anchor Faculty
Sneha Majumdar M.Des. 2019, Graphic Design
Dr. Tridha Gajjar Discipline Lead, Graphic Design
Dr. Nanki Nath Faculty, Graphic Design
Mr. Jagadish Kumar Co-Discipline Lead, Graphic Design
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KNOWING CONTEXT
Ground Research I started with a little secondary research from the web searching on tourism sites to know what are the places in Vadodara and other facts about the city.
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The area I want to focus on is giving recognisation to city as Sanskari Nagari and to the monuments of city which are of cultural importance and were losing identity.
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PREPARING QUESTIONNAIRE
Conducting Survey For conducting primary research, I prepared a Google Form to know about the understanding of people regarding the city and their perspective.
I analyzed the questions and the ways of asking these questions to achieve sufficient findings for my project to proceed further.
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KNOWING PEOPLE
Voice/ Video Interviews INSIGHTS: Even people from Vadodara are not aware about the reasons behind the title ‘Sanskari Nagari’ given to the city. It has many places to eat and celebrate and is a very happening and a cosmopolitan city.
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FRAMING INSIGHTS
Gathering Information
INSIGHTS: Vadodara is famous for Garba. Ganesh Chaturthi is a widely celebrated festival in the city. Every gali has enormous idols of Ganpati and the entire city becomes a mini Mumbai for the while.
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INSIGHTS: There has been change of various ruling kings of the city. The gates of city has some historical relevance. Vishwamitri is famous for crocodiles.
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INSIGHTS: Vadodara is known for its education and Maharaja Sayaji Rao University. Eduction was free and compulsary in the city during Maratha Rule.
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INSIGHTS: Vadodara is known for its famous eatries and night life. People from other cities visit Vadodara for having the well known dishes of the places.
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INSIGHTS: The monuments in the city are of different styles and are of different ages which are constructed with the change of rules- Jain City, Islamic City, Mughal City, etc.
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FRAMING INSIGHTS
Analysing Survey
INSIGHTS: Residents of Vadodara are not aware of the reasons behind Vadodara being called the ‘Sanskari Nagari’.
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INSIGHTS: Very less people know the rules and regulations framed by Maharaja Sayajirao Gaekwad and the revolutionary activities done by him during his reign.
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INSIGHTS: Historical monuments which are of olden times are losing their identity and are not paid visit to/ not talked off/ not given any recognization.
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INSIGHTS: Circles are named after animals and birds due to province of their existance and to let them live in harmony with mankind.
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SECONDARY RESEARCH
Verifying the Findings In Year 1875, during the enigmatic rule of Maharaja Sayajirao III, it was considered as the Golden Period, as it was an Era of great progress and achievements in all fields. Maharaja Sayajirao Ruled from year 1875 to 1939, and contributed overwhelmingly to revive and reform Vadodara (Baroda) with some best initiatives like... • • • • • •
Establishing compulsory Primary Education Library system University Model textile and tile Factories Great Museums Art and Architecture
Festivals Celebrated
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The 4 gates existing in the cIty today were the gates of the Daulatabaad kingdom lately. • • • • •
Gendi Gate South Champaner Gate North Panigate East Lehripura Gate West Mandvi Gate Middle
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To see Baroda’s cultural enthusiasm, one must visit this city during any festive occasion Navratri, Diwali, Ganesh Chaturthi, Id, New Year, Uttarayan, Holi, campus fun fairs, etc. On any given day, some cultural activity or the other is going on in the city. Classical music and dance have their patrons, and so does the modern stage and pop culture. The culture and the traditions are both alive and being forever experimented with.
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Glorifying Monuments The history and culture of Vadodara is an intriguing one indeed! There are lots of places to visit in Vadodara where you can have your fill of history and culture. Some of the most interesting places to see in Vadodara in this genre include forts, monuments, museums, and archaeological sites.
Kamati Baug
Nyaya Mandir
MSU Building
Sursagar Lake
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Pratap Villas Palace
Lakshmi Villas Palace
Raopura Tower
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Circles (Char Rastas) Vadodara is known to have interesting circles (char rastas). Most of them are named after birds and animals to give recognization to them. This nomenclature shows the kindness and love of Vadodara Vasi’s towards animals and birds.
Cow Circle
Squirrel Circle
Genda Circle
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Kalaghoda Circle
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Bull Circle
Lion Circle
Chakli Circle
Vad Circle
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INITIAL IDEATION
Scope of Proceeding Further • Giving recognization to the architectural monuments in Vadodara which are under least maintainance for preserving the cultural heritage and stories behind it through an illustrated guidebook • To design a guide for outsiders visiting Vadodara giving them insights of the rich culture and heritage along with a list of “To do things in Vadodara”.
Topics which can be covered in the guide • Stories about places unknown to people • Reasons behind Vadodara being called “Sanskari Nagari” • Patterns in the behaviour of people/ places which justifies the name “Sanskari Nagari”
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INITIAL IDEATION
Target Group & Language
Target group: • People visiting the city • Residents of the city -Youngsters • Travel Agencies Stakeholders: • Autorickshaw drivers • Tourist guides Friends • Relatives • City Help Centres • Can be distributed along with newspapers
Language of conveying information: • According to the survey conducted, 17 out of 18 people can read and write English. • So the preferred language of communication is English. • Also English is preferred for visitors as it is the official language of India,
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PRESENTATION
Review-1
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FEEDBACK
Review-1 • First level of information collection is done quiet in-depth • The target group is quite wide, same goes with stakeholders • Need to ideate the end deliverables according to the need • Too much information for one guide to hold • Ideate the contents included in the guide • Ideate illustration techniques • Do some visual referencing
Concerns • The target group is quite wide, need not be • Who are the Stakeholders? • What is the area of circulation? • Ideate contents of the guide • Ideate end deliverable options
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ANALYSING THE FEEDBACK
Resolving Concerns
PRIMARY
SECONDARY
Who will be curious and passionately interested in knowing about Sanskari Nagari? People visiting the city? WHY ARE THEY VISITING Travel Agencies? WHAT ARE THE PLACES OF ATTRACTION
TARGET GROUP
Major Stakeholders WHO PROMOTES STATE TOURISM
STAKEHOLDERS RESEARCH ON THE PLACES OF ATTRACTION IN/ NEAR VADODARA PROMOTIONS FROM STATE TOURISM DEPT. REGARDING THE CITY/ NEARBY PLACES OF ATTRACTION
Intended Target Audience
Stakeholders/ Area of Circulation
Tourists visiting eminent places of attraction nearby the city which are promoted by the Government of Gujarat Tourism Department i.e. UNESCO World Heritage Site- Champaner Fort, Pavagadh and Statue of Unity must be targeted.
Government of Gujarat Tourism Department, shops around the visiting sites can distribute the guidebook for promoting the city and conveying the stories the city has encountered.
Vadodara is a junction for visiting these places as in people prefer coming to Vadodara and then further travel to the destined location because Vadodara is the nearest city.
The guidebook being a part of the promotional campaigns conducted by the State Government to promote sites of attraction.
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INITIAL IDEATION
Understanding Content and Context Intend of the Project
Collected Content
To make people aware of the story behind Vadodara titled as ‘Sanskari Nagari’.
I have too much information and that must be narrowed down keeping in mind the intend of the project.
Survey Analysis
HISTORY OF THE CITY The story behind Vadodara being titled as the Sanskari Nagari
The reason behind the title “Sanskari Nagari” is not know by people and they have assumed that it is only because of the diverse festivals and cultures celebrated in the city. Outsiders have least idea about the title. Many people of the city are not even aware that this title is honored to the city of Vadodara before Independence. People are not aware of the stories associated with various monuments in the city.
TRAFFIC ISLANDS Story accociated with the names of Char Rastas derived from animals and birds FESTIVALS CELEBRATED The diversity of culture in the city and the enthusiasm in celebrating all festivals PLACES TO VISIT Historical places of cultural importance which are no more talked off are losing their heritage values
TO FULFILL THE INTEND AND SOLVE THE PROBLEMS ANALYSED IN THE SURVEY, THE CITY MUST BE BRANDED AS SANSKARI NAGARI, HISTORY OF THE CITY AND THE HISTORICAL PLACES MUST BE FOCUSED ON FOR TAKING THE PROJECT FORWARD.
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INITIAL IDEATION
End Deliverables • Is guidebook the best solution? • What can be other options? • Will it promote the city?
Possible Solutions
Constraints to be Considered
As the end deliverable is expected to be print based, it must fulfill the purpose of conveying the story to the target audience in a proper sequence. Here is a list of possible deliverables ideated:
The end deliverable must be ideated taking into consideration the time alloted for execution, possible ways of communication and overall learning experience. These are the constraints considered:
• • • • • • •
• • • • • • •
Identity Design Illustrated Guidebook Sequential Narrative Awareness Campaign Zines Series of Posters Board Game
6 weeks Design Project How can Vadodara get recognization? Weaving the story in mind Best way of communicating the narration Who can be the narrator of the story? How can people experience the story? Learning experience of Design Project- 1
I CHOOSE TO DESIGN A BOARD GAME GIVING AN EXPERIENCE OF THE HISTORY OF THE CITY TO THE PLAYERS ALONG WITH A VERY BRIEF GUIDE.
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Explorations and Ideations for Board Game Design
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FRAMING THE STORY
Simplifying Content Taking forward the ideation of content to be considered for the project, I researched a little more about the history and monuments for a strong and authentic content.
Here are the maps explaining how the city has evolved in different reigns one after the other. Analysing this content was a milestone in my project to proceed further.
JAIN CITY - HINDU CITY - ISLAMIC CITY - MUGHAL CITY - MARATHA CITY - MARATHA BRITISH
Evolution of Ankotakka 2nd Century BC- 6th Century AD ANCIENT ANKOTAKKA EXTEND: 1000m
• Present day’s Vadodara has its roots in Ankotakka, a settlement that came on the western bank of Vishwamitri river • Due to severe floods in Vishwamitri River in 600 AD, the inhabitants moved to the Eastern side of the river to a place called Vatpatraka
AKOTA IS A PART OF BARODA NOW
PRESENT AKOTA
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ANKOTAKKA
ANKOTAKKA VISHWAMITRI
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JAIN CITY - HINDU CITY - ISLAMIC CITY - MUGHAL CITY - MARATHA CITY - MARATHA BRITISH
Evolution of Vadpatraka 6th Century AD- 15th Century AD VADPADRAKA
• Ancient name was Chandanvati, the city of sandalwood. It was called Chandravati, after its ruler Raja Chandan • Named after Banyan Tree
ANKOTAKKA VISHWAMITRI
• These settlements were developed along the eastern banks of Vishwamitri due to floods in the river
KAMNATH MAHADEV
YAVTHESWAR TEMPLE GHAT
• This civilization was under the rule of the Chalukyas (Waghelas) before Mohammedan ruled the whole territory of Gujarat
NAVLAKHI VAAV
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JAIN CITY - HINDU CITY - ISLAMIC CITY - MUGHAL CITY - MARATHA CITY - MARATHA BRITISH
Evolution of Kile- E- Daulatabad The Walled City 15th Century AD- 16th Century AD • Pavagadh was captured by Sultan Mehmud Begada of Gujarat in 1485 • Begada then shifted his capital from Ahmedabad to Champaner
CHAMPANER GATE • Northern part of the city • This was constructed after Champaner Fort was captured
• Vadpatraka posed as the line of defence in South • This resulted in the building of Kile- EDaulatabad with Mandvi Pavilion as the centre
LAHERIPURA GATE • Western Gate • Main entry to the walled city • Originally coppersmiths called “Laheri” lived near this gate MANDVI GATE
PANI GATE GENDI GATE
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MANDVI GATE
GENDI GATE
• Mandapa/ Pillared Hall
• Southern gate
• Double storeyed pavallion
• Islamic Styled structured- 10 ribbed arches
• 3 bold arched openings
• Rhinos were kept near the gate
• Spiral staircase through a cylindrical tower leading to the upper level
• Thus the gate is named Gendi Gate
PANI GATE • Eastern Gate • town receiving water supply from Raje and Ajab lakes • Therefore it is called Pani Gate • Islamic Style- 10 ft tall arches
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JAIN CITY - HINDU CITY - ISLAMIC CITY - MUGHAL CITY - MARATHA CITY - MARATHA BRITISH
Evolution of the Mughal City 17th Century AD- 18th Century AD • Baroda and Champaner were among the twenty five divisions or in the sultanate of Gujarat • The two cities was pretty famous and came into the notice of the then European travellers like Portuguese traveller Afanso-deAlbuquerque who came to Gujarat in 15111514
• Baroda under Gujarat suba remained under Mughal rule up to the disintegration of • Mughal Empire. CHANDAN TALAV
OLD WALLED CITY
AJWA TALAV RAJE TALAV
• They found the city of Champaner as “ a great city in a very fertile country of abundant provisions, with many cows and sheep and goats and plenty of fruits, so that it was frill of all things”.
HAZIRA MAQBARA • Similar to Mugal style tombs at Delhi, this is the tomb of Uutb-ud-din Muhammad Khan • Built on high octagonal platform with smaller gates on cardinal directions+ 5 archers on each side
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SARSIYA TALAV
SIDDHATH TALAV MAHADEV TALAV
BHADRA KACHERI • Also known as Bhaddar located near pani gate on the Eastern part of Mughal city
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JAIN CITY - HINDU CITY - ISLAMIC CITY - MUGHAL CITY - MARATHA CITY - MARATHA BRITISH
Evolution of Baroda Capital of Gaekwad Empire 18th Century AD • The eighteenth century witnessed the disintegration of Mughal authorities. • During the reign of Aurangzeb the Mughal rule started becoming unpopular, specially due to its religious policy. • As a consequence the Marathas started invading the Mughal territory. • These invasions of the Marathas, in some parts of Gujarat were welcomed by Hindus.
• Damajirao, son and successor of Pilajirao defeated the Mughal armies and conquered Baroda in 1734.
(Source: https://shodhganga.inflibnet.ac.in/bitstream/10603/58630/13/13_chapter%206.pdf)
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JAIN CITY - HINDU CITY - ISLAMIC CITY - MUGHAL CITY - MARATHA CITY - MARATHA BRITISH
Maratha- British Rule 19th Century AD • In 1802, the British intervened to defend a Maharaja that had recently inherited the throne from rival claimants. • Baroda concluded a treaty with the British that recognized the Kingdom as a ‘Princely State’ and allowed the Maharajas of Baroda internal political sovereignty in return for recognizing British ‘Paramountey’, a form of suzerainty, where the subject of foreign affairs was completely surrendered. • The greatest period in the Gaikwad rule of Baroda started with the accession of Maharaja Sayajirao III in 1875. In addition, a new era of progress and constructive achievements in all fields began. • Maharaja Sayajirao III, who ruled from 1875 to 1939, did much to modernize Baroda, encouraging education, a library, a college, and model textile and tiles factories, which helped to create Baroda’s modern textile industry. Modern Baroda is a great and fitting memorial to Maharaja Sayajirao.
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• It was the dream of this able administrator to make Baroda an educational, industrial, and commercial centre and he ensured that his dream would come true. For this reason, the city is also referred to as Sayaji Nagari (the town of Sayaji). With all equal attention was paid on the public health and sanitation the State tried to took all the measures possible for the betterment of people of Baroda State. • On assuming the reins of Government, some of his first tasks included education of his subjects, upliftment of the down-trodden, judicial, agricultural and social reforms, building a network of railways to connect areas of his dispersed territories, His educational and social reforms included, along others, ban on child marriage, legislation of divorce, removal of untouchability, spread of education, development of Sanskrit and ideological studies, religious education, encouragement of fine arts and his total commitment to free and compulsory primary education, which placed his territory far in advance of contemporary British India.
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Reference Image of illustrated maps explaining how the city has evolved in different reigns one after the other (Source: https://shodhganga.inflibnet.ac.in/bitstream/10603/58630/13/13_chapter%206.pdf)
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CASE STUDY
Tourism Promotions To understand the different aspects of a place taken into consideration while directing a promotional advertisement to convey the specialities and uniqueness of the place to the tourists,
I studied the tourism advertisements of several states and festivals which helped me proceed with ideation of elements which can be considered to represent Vadodara.
Madhya Pradesh Tourism
In this TVC, the shadows of hands and arms, set against a stark background, take the shape of animals, birds, trees and monuments found in the state, to the words of the jingle ‘MP ajab hain, sabse gajab hain’. Shadow Puppetry is used as a medium to create the commercial as it is an art form of storytelling and goes very well with the rustic aura of Madhya Pradesh.
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‘Dil Hua Bacche Sa’ ad uses bobble-head dolls along with several indigenous toys to view MP from a child’s perspective. Combined with a young voice in the background score. It says ‘Dil Hua Bacche Sa’ which focuses on MP being the heart of India. Targeted at families, the spot advocates Madhya Pradesh as the destination having wildlife, shopping, fine cuisine, and landmarks of spiritual importance.
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Even though these promotions are exclusive of real images and videography, they very well communicate the overall essence of the place or festival by means of elements, mediums and
techniques used in creating them. The eminent features of the subject is taken into consideration for narrating stories of the subject effectively.
MP Tourism- Jalmahotsav
Rajasthan Tourism
Continuing the ‘Dil Hua Bacche Sa’ campaign, the TVC has brought the water elements alive to denote the festival. The stop motion film, which took about three months to complete, was shot with over 700 water colour paintings, where the key frames were painted by children.
Sand amination is used as the first thing associated with Rajasthan is sand. Sand sculpting is used for this commercial. As sand changes form therefore it is easier to rope it in animation as it can be moulded into any shape.
Even the words in the song are childish and only the sound of water drops and Ghatam (a clay tumbler) are used to create the music.
It show every paramount essence of Rajasthan and tell the audience that you may spot something beautiful in every minute beauty of Rajasthan- ‘Jaane Kya Dikh Jaye!’
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IDEA GENERATION
Elements Associated with City To proceed further, I brainstormed along with some doodling and form storming to get ideas for the identity of the city and the elements which
Cosmopolitan
Rich History Banyan Tree Education City
River Vishwamitri
can be used to weave the story to let people know it in an interesting way.
Diversity Cultural Capital of Gujarat
MSU
VADODARA
Gates in City
Culture
Monuments
Festivals Celebrated
Crocodiles
Raja Sayajirao Gaekwad
Sanskari Nagari
Historical Gates
Banyan Trees
During the Mughal Rule, walls were constructed around the territory of Vadodara for protection against invaders. As the city has extended over time, these gates still exists in between the city area known as popular landmarks. Neither the history behind the gates is known to people, nor is it given recognization.
Vadodara is named after the word ‘Vad’ meaning Banyan Tree in Gujarati. This is because of plenty of Banyan trees growing on the bank of river Vishwamitri.
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Banyan tree is called ‘Vad-Dada’ in Gujarati as it has a long life of upto 250 years.
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History of the city The eminent decisions and facilities Sayaji Rao Gaekwad III laid titled the city as ‘Sanskari Nagari’. Before that, the different reigns city has been through can be talked upon.
Traffic Islands Story associated with the names of Char Rastas derived from animals and birds.
Festivals Celebrated Vadodara celebrates all traditional festivals in a unique and exciting way. It is the most sought after location for the dance style known as garba in the entire world.
Vishwamitri River The settlement of Vadodara was on the bank of river Vishwamitri. It is brimming with 260 crocodiles and is legally protected under Schedule I of the Indian Wildlife (Protection) Act, 1972.
(Doodling for Idea Generation)
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COLLECTING INSPIRATION
Artforms of the Place Illustrations are a perfect go between — able to provide the emotion and human connection of photos, while distilling the imagery to a neutral flavor which can be used in a much wider range of
possibilities. For exploring illustration style for my project, I did a vast visual referencing of the various artforms of the area and gained inspiration. Here is the list of artforms:
Mirror Mudwork
Patchwork
Clay craft is ingrained deeply into Gujarat’s ancient tradition and since then has continued to enchant the world. Gujarat is known for its Terracotta, mud mirror work which has both scared as well as aesthetic appeal. The wet clay molded in different shapes and sizes is an artistic expression of the vision and correlation of the society. Clay craft is also known in Gujarat as Contemprary Mud work in which, attractive wall pieces with small mirrors are made.
Applique is done by using different patches of fabric, beautiful forms of floral and animal designs are prepared for quilts, hangings, modern household products and apparels. So by piecing cloth together as in quilts, different patterns are made by applying cloth of different colors. Multicolored covering of jigsaw pieces formed of geometrical shapes creating tensile texture and visual treat, is the impression one gets while seeing an applique or patchwork.
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Terracotta Work
Pithora Art
The quintessential clay pots to a variety of clay figures and toys like horses, cows, bulls, buffaloes are the items which are very essentially a part of Indian pottery. In Gujarat, tribes in the Dangs make and worship their own clay gods. Since pottery is made out of clay, which is an environment friendly and recyclable material, it is an art that will survive the ravages of time!
Pithora paintings are ritualistic paintings done by the Rathwa tribes of central Gujarat. These paintings depict the main deity called Pithora and a procession displaying his accomplishments. When kept in homes, they are believed to bring peace, prosperity and happiness. These are also believed to be an old method of cartography. Pithora painting is abstract description of surrounding.
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EXPLORING ILLUSTRATION STYLE
Ideation (Illustrations) I tried different mediums to illustrate the elements associated with Vadodara as in the ideation done previously. I tried approaching mixed media to achieve a traditional and
contemporary style of illustration.
(Image)
(Sketch)
(Patchwork Exploration)
(Patchwork Exploration)
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I did a few explorations of Patchwork and a few illustrations inspired by Pithora Art.
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Dark outline of illustration Filling of different patterns
Filled with dashed lines
Use of opposite colors for pattern filling
(Pithora Art Exploration)
(Pithora Art Exploration)
(Pithora Art Exploration)
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(Image)
(Sketch)
(Pithora Art Illustration)
(Exploration)
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Hatching in the illustration
Opposite colored outline Use of black and white for outline
(Pithora Art Exploration)
(Render)
(Render)
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(Render)
(Render)
(Render)
(Render)
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(Ideation)
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As Blockprint is also an artform practiced in Vadodara.
(Blockprint Exploration)
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STORY PLOT
Storytelling Traditions of India Telling stories is more than just a fun activity. It is a way of preserving the culture and beliefs of a tribe or community and passing them down to the next generation. That is the real significance of oral traditions.
However, storytelling does not need to be limited to oral recitation. It can take form through drawings, paintings, dance or even puppet shows. India’s storytelling traditions are as diverse as the culture of the country.
Kalam Pattu
Sanjhi Art
This offering is performed for the blessings of Gods like Bhadhrakali, Ayyappan, Vettakkorumakan, Serpent God, etc. After Koorayidal and Uchappattu, Kurup does the Kalamezhuthu (drawn on the floor using five colours).
Sanjhi art is the traditional art of stenciling from Mathura, Krishna’s hometown. Known for its inherent spiritual implications that reach beyond immediate aesthetic appeal, it is considered to be one of the finest arts of spiritual expression.
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CONCEPT DEVELOPMENT
Storytelling through Boardgame In storytelling games, players are provided with conceptual, written, or pictorial stimuli which must be incorporated into a story of the players’ creation.
I intended to communicate the entire history of Vadodara which makes it the most cosmopolitan city and a cultured one too through a boardgame (leading to an interesting way of conveying facts).
There are 2-3-4 players at the start of the game. Your wait for getting a ‘6’ on dice in your turn.
Start playing once you get a ‘6’ on dice.
Once you start playing, you are in 200BC at Ankotakka where you stay untill you reach 600AD.
Vadpatraka was named so becaused of the presence of a lot of Banyan Tree in this region.
If you rescue yourself from the flood, you enter Vadpatraka in the west of river Vishwamitri.
In 600AD, a flood in Vishwamitri strikes Ankotakka. If you get to step here, you die. Go back to start.
You earn a Banyan Tree- ‘VadDada’ when you stay here for a while.
and SO ON... By the end of game, you collect 5-6 such souvenirs and finally you win.
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CONCEPT DEVELOPMENT
Storytelling through Boardgame This is a rough layout of the game to indicate how the game can proceed. Further layouting and customization has to be done after a little user testing
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STORY PLOT
Ideation (Board Game)
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NEXT STEP
Plans for Execution Stage • Explore more about Board Games • Execute the entire story into the flow of game • Create necessary illustrations • Look for printing techniques used in Board games • Ideate the layout of the game • Design the game • Design a brief guide of the game using the same illustrations • List materials necessary for execution • Prepare cost list • Wait for the lockdown to end • Get printing done
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Notes
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PRESENTATION
Review-2
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FEEDBACK
Review-2 • Include both, the significant and insignificant places of Vadodarae.g.- Lakshmi Villas Palace for the familiarity of people and Tambekar Wada for promoting it • Try coming up with a fusion of illustration style from all the artforms of Vadodara • Retain the unique characteristics of the element illustrated • Storytelling sequence of board game is interesting as an approach
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PLANNING FURTHER
Detailing and Finishing Areas • Illustration Ideation • Illustration Development • Story Sequence in Game Design • Game Layout • Game Development
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DETAILING ILLUSTRATIONS
Illustration Ideations
(Ceramic Work- Artform of Vadodara)
(Ceramic Work- Artform of Vadodara)
The mirror work done in the dupattas of traditional Gujarati attire ‘Chanya Choli’ is strongly signified.
Ornaments are detailed and highlighted. The eminent details are very well indicated for the overall denotation of the place and people.
(Patterns and details in pithora art)
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The illustration is simply connoted as a tradition followed in the state of Gujarat (origin- Vadodara) by the attire of the ladies.
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2 3
1
The elements taken into consideration for illustration development 1. The pattern used
2. The accessories
3. The details
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Initial Illustration Development
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DETAILING CONCEPT
Story Sequence in Gameplay Start playing
No. of players: 2-3-4
Roll the dice
NO
You get a ‘6’ YES
Roll the dice again
Start moving the number of steps facing on the dice
You are in 200 BC
You are at Western side of river Vishwamitri
Ankotakka is now known as Akota
600AD: A flood strikes Ankotakka
YES
You land here NO
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START
You rescue yourself from floods
You shift to Vadpatraka
Vadpatraka is a Hindu City
It has many Banyan trees
Now you are on East of river Vishwamitri
Vadpatraka was ruled by the Chalukyas
You earn a ‘Vad’ as you belong to Vadpatraka
1500AD: Mohammedan attacks the region
YES
You land here NO
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START
You rescue yourself from the attack
Mohammedan rules this region now
The West Gate: Leharipura Gate
The South Gate: Gendi Gate
The East Gate: Champaner Gate
The North Gate: Pani Gate
You earn a entry to KilaE- Daulatabaad
1700AD: Mughal attack on Daulatabaad
YES
You land here NO
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START
You rescue yourself from the attack
Mehmud Begada’s Rule
Sevasi Vaav was constructed
You get to see ‘Sevasi Vaav’
You get to visit ‘Hazira Maqbata’
Land revenue system was implemented
Religious taxes were implemented
You have to pay heavy taxes. Go back.
YES
You land here NO
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START
Disintegration of Mughal authorities
Marath invasion starts
1800AD: Marath attack
YES
You land here NO
Babi Nawabs started ruling
Pilajirao Gaekwad captured the region
You get to see murals at ‘Tambekar Wada’
Maharaja Sayajirao Gaekwad III’s rule
Modernization of Baroda
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Library, School was started
Modern textiles & factories started
Education was free and compulsory
You earn an educational degree from MSU
Industrialization and commercialization
YOU WIN!
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DETAILING CONCEPT
Game Layout Ideations
I started with the very basic layout of a board game which goes as a single pipe till the end of the game.
Then, I tried fitting the different places into the map of Vadodara to get a final layout of the game. Finally, I structured the layout of the game on the basis of the locations of the places added in the game.
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Prototyping, Execution and User Testing of Board Game Design
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EXECUTION
Draft 1
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PROTOTYPING
Printing*
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DESIGN PROJECT- 1
*This print is for prototyping purpose only This print is taken on A2 size (420 x 594mm) 100 gsm Cartridge Paper from Maruti Xerox at Chhani Jakatnaka, Vadodara, Gujarat. Dimension: 40*40 cms2 Mount: Brown Board (Card) Printing Technique: Digital Photography: Redmi Y3 Phone Camera
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VALIDATION
User Testing Q. WILL YOU PLAY THIS GAME? • What will I get if I win the game? • I can play, but I won’t spend much money to buy a board game • If it’s Vadodara, Garba and other festivals is must, include that too • Why don’t you digitize it! Then I can play it anywhere. anytime. • Banyan tree must look like Vad Dada, then only the game will look interesting • Looks interesting... Surely! • Maybe!!!
Observations • Must include some interesting illustrations • Must include things from Vadodara which people are famaliar of • Must have a low cost alternative to distribute amongst people by Gujarat Tourism Department cost effectively
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EXECUTION
Finishing Illustrations
VAD DADA
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LEHARIPURA GATE
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SEVASI VAAV
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HAZIRA MAQBARA
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MURALS AT TAMBEKAR WADA
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MAHARAJA SAYAJIRAO UNIVERSITY
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EXECUTION
Game Design
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PROTOTYPING
Printing*
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*This print is for prototyping purpose only This print is taken on A2 size (420 x 594mm) 100 gsm Cartridge sheet from Cann Printers, Saffron Complex, Sayajigunj, Vadodara, Gujarat.
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DESIGN PROJECT- 1
Dimension: 40*40 cms2
Token & Dice: Ceramic Toys
Mount: Corrugated Sheet
(Horse considered for the game as Kalaghoda is one of the most important landmarks of Vadodara)
Printing Technique: Digital Photography: Redmi Y3 Phone Camera
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IMPLEMENTATION
Material & Costing THE BOARD Print Material: Printing Technique: Dimension: Mount: Cost of Mount: Cost per print: Total Cost:
Vinyl Sheet Digital 40*40 cms2 Medium Density Fibre (2.5mm thickness) INR 80 INR 120 INR 200
DICE & TOKEN Material: Type: Cost per toy: No. of toys needed: Cost- Ceramic Dice:
Ceramic Token Horse INR 25 4 INR 20
Total Cost:
INR 120
Grand Total:
INR 320
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EXECUTION
Guidebook Brochure
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PROTOTYPING
Printing- Brochure
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The dice and the token is incorporated in the brochure itself. The individual just needs to tear them off from the perforations provided and use them for playing the game.
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DESIGN PROJECT- 1
IMPLEMENTATION
Material & Costing THE BROCHURE Print Material: Printing Technique: Dimension: Cost per print: Total Cost:
250GSM Glossy Paper Digital 40*20 cms2 INR 30 INR 30
ATTACHED GAME Print Material: Printing Technique: Dimension: Cost per print:
100gsm Bilt Bond Paper Digital 10* 10 cms2 INR 10
Total Cost:
INR 10
Grand Total per copy:
INR 40
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Other Deliverable
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DESIGN PROJECT- 1
Stickers
Size: Cost for 20 stickers: Cost per sticker: (excluding cutting charges)
5* 5 cms2 INR 20 INR 1
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Notes
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PRESENTATION
Review-3
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FEEDBACK
Review-2 • The eyes of Vad in the illustration is connoted as sleeping. Make it meditating eyes • Use a darker shade of green for the background of the Game designed for the steps in the game to stand out, increase the contrast • Use black colored Horse for the token(Goti) to play the game • An extension can be made giving more details about the monuments and history
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FINAL ALTERATIONS
Detailing and Finishing Areas • Illustration- Eye of Vad • Deeper green background in game • Black Horse Goti- Will be resolved when sourcing the ceramic Goti
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Eye of Vad
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Final Game
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COMING UP
Heritage AR • To experience the deteriorated monuments in their lively forms through Augmented Reality • Interactive Portal by Tourism Department for all the monuments of historic importance • Description about all the artifacts while viewing the monument
Screens
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Learning Outcomes The Design Project- 1 has been a very insightful project in terms of understanding and exploring the context in which Graphic Design functions. I learnt to reflect, relate and apply the learnings from the previous courses to arrive at a graphic design system through a very iterative non-linear process. I also learnt finding Design Opportunities, Research through telephonic means, surveys and talks, Information Collection for Contextual Study, Analysis, Synthesis, Iterations to refine design solutions, Validation of the outcome, Prototyping the design solution, User Testing and alterations along with the documentation of the entire design process followed.
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Bibliography • Baroda: Know your Roots by BCCL • Baroda: A Cosmopolitan Provenance in Transition by Priya Maholay-Jaradi • Contemporary art in Baroda by Belinder Dhanoa
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Webliography https://www.gujarattourism.com/attraction/ handicrafts https://www.baroda.com https://historyofvadodara.in http://www.dreamaker.in/blog-post/ sanskari-nagari-vadodara/ Wikipedia Google Images
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