SNGA Media Kit by Southern Nevada Golf Association

Southern Nevada Golf Association 2011 Media Kit

Southern Nevada Golf Association 2625 N. Green Valley Pkwy. Suite 100 Henderson, NV 89014 Phone: 702-458-4653 Fax: 702-433-8905 Email: dsmith@snga.org

SNGA Media Kit

Contents 3. Association Information 4. Membership Information 5. Website Information 6. Website Ad Rates 7 - 9. E-Newsletter Information 10. E-Newsletter Specs 11. Email Marketing Specs 12. Member Card Info 13 - 16. Event Sponsorship 17. Direct Mail Opportunity 18. Sponsorship Programs

SNGA Media Kit

Association Information Mission Statement The SNGA is a voluntary non-profit organization founded to represent, promote, and serve the best interests of golf in the State of Nevada. The organization is the official representative of the United States Golf Association in Southern Nevada.

Association Background Golf Knowledge The Southern Nevada Golf Association has been dedicated to promoting and developing golf in Southern Nevada for over 30 years. The SNGA is responsible for city, county, and statewide events to promote golf.

Member Demographics Individual members in the upper 25% salary range with an average salary of $80,000 annually. (estimate)

Sponsorship Avenues Print, Internet, E-mail, Direct Mail, Event Sponsorship, and Sponsorship Programs that encompass all avenues.

Affordable Pricing The SNGA offers specific sponsorship programs and marketing avenues to suit any budget and provide a proper ROI.

Sponsorship Opportunities Internet 3,500 unique visitors per month, 18,000+ page views per month

Email 10,000+ unique email addresses that receive bimonthly handicap revisions.

Event Sponsorship 15+ Tournaments held a year. Logo Promotion on collateral such as scorecards, scoreboards, notice to competitors, etc...

SNGA Media Kit

Membership Information 11,000+ Members throughout Southern Nevada 345,508 rounds posted in 2010 70 Member Clubs throughout Southern Nevada 48 Green Grass Facilities

SNGA Media Kit

WEBSITE INFORMATION Flash Header Banner ads can be integrated into the flashing photo header that is located on every page of the website. (Excluding Tournament Pages)

Topbar and Sidebar Ads Topbar and Sidebar Ads are ads that attract attention and can be added either just above the Association News Section or just below the left buttons on the Homepage.

Sponsor Links Sponsor Links is a space on the right side on every page of the website (excluding Tournament pages) and provides a space for a logo (rotating) that is linked to the sponsors webpage.

Sponsors Page The Sponsors page is linked from the Sponsor Link on the home page. The Sponsor Page can either be a content page on the SNGA Website or linked directly to the Sponsors homepage/ splashpage.

SNGA Media Kit

Website Ad Rates Ad Specifics “Banner Ads” • • • • •

Located on the Top of the homepage. Banner Size: 780 x 431 pixels Banner flashes through different promotions or information that you want to be displayed. File Size: 2 MB maximum; .gif//animated.gif, or .jpg files Banner Ads include links to your unique splash page.

Ad Specifics “Sponsor Links” •

• • •

Sponsor Links located on the Right hand side of every page, under “SNGA Sponsors”. Popular Links are located on the bottom of the homepage. Banner size approx: 210 x 86 pixels File Size: 1 MB maximum; .gif//animated .gif, or .jpg files. Includes links to your unique splash page.

Ad Specifics “Topbar Ads and Sidebar Ads” •

• • •

Sidebar Ads are placed on the left side of every SNGA page based on availability and space. Topbar Ads are located above the Association News Section on the homepage. Banner Size: adjustable File Size: 1 MB maximum: .gif/animated .gif, or .jpg files Ads include links to your unique splash page. Ad

Web Page Hits

Pages

Annual

Rate per 6 months

Rate per 3 Months

Rate per 1 Month

SNGA Banner Ad

2,770,000 hits per year

Every page of the website

$4000.00

$2400.00

$1500.00

$500.00

Sidebar Ads

2,770,000 hits per year

Every page of the website

$1200.00

$800.00

$600.00

$200.00

SNGA Sponsor Links

2,770,000 hits per year

Every page of the website

$1100.00

$700.00

$450.00

$150.00

Topbar Ads (Homepage)

1,200,000 hits per year

Homepage only

$900.00

$600.00

$400.00

$125.00

Sponsors Page

300,000 hits per year

1 Page

$600.00

$350.00

$200.00

$75.00

* Prices Subject to Change

SNGA Media Kit

E-NEWSLETTER INFORMATION 1/4 Page Ad Dimensions: 8.25”W X 2.5”L There are two 1/4 page ad options available on the Newsletter each month. Ads are located in different locations throughout the Newsletter. Please contact SNGA for a copy of the Newsletter and to determine a section that best fits your needs.

SNGA Media Kit

E-NEWSLETTER INFORMATION 1/4 Page Ad Alternate Location Dimensions: 2.0625”W X 11”L There are two 1/4 page ad options available on every Newsletter each month. Ads are located throughout the Newsletter. Please contact SNGA for a copy of the Newsletter and to determine a section that best fits your needs.

SNGA Media Kit

E-NEWSLETTER INFORMATION 1/2 Page Ad Dimensions: 8.25”W X 5.25”L There are two 1/2 page ad options available on every Newsletter each month. These Ads are located on different pages throughout the Newsletter. Please contact SNGA for a copy of the Newsletter and to determine a section that best fits your needs.

SNGA Media Kit

E-Newsletter Specs 1/4 Page Ad • • • •

Available in 1 of 2 options in the Newsletter. Banner Size: 8.25”W X 2.5”L (adjustable) File Size: 300 DPI Limited Space available

Time

12 months

6 months

3 months

1 month

Price

$2400

$1500

$900

$300

Time

12 months

6 months

3 months

1 month

Price

$3600

$2100

$1200

$400

1/2 Page Ad • • • •

Available in 1 of 2 options in the Newsletter. Banner Size: 8.25”W X 5.25”L (adjustable) File Size: 300 DPI Limited Space available

*Prices Subject to Change

SNGA Media Kit

Email Marketing Specs Email Blasts • • • • •

Company Specific (no additional ads) 10,000+ unique email address database Multiple Formats available: HTML, .JPG, plain text Picture and link compatible Statistics available on: Opens, Click Thru’s, Bounce Backs

Email Revision Ads • • • • •

SNGA sends out biweekly email Handicap revisions to members Shared space with other ads 9000+ active email address database Full color ad space available Picture and Link compatible

Score Posting Email Notification Ads • • •

Coming Soon! Every score that is posted through snga.org receives a posting notification email Format TBD

Marketing Packages Website Package Banner Ad - Every page on the site Scrolling Ad - Every Page except Tourneys Animated .GIF Ad - Homepage Only The Grind Newsletter Package 1/2 Page Ad 1/4 Page Ad Email Marketing Package Company, Event Specific, No Additional Ads Company, Event Specific, Multiple Ads Present (3 ad max) Email Revision Promotion Total Package Deals Banner Ad, 1/2 Page in Newsletter, Email Blast Animated .GIF Ad, 1/4 Page Ad in Newsletter, Email Revision Any Combination of the above ads *Prices Subject to Change

Annual $4,000 $1,200 $900 Annual $3,600 $2,400 Annual $3,500 $1,200 $600 Annual $8,400 $4,000 Neg.

6 Months $2,400 $800 $600 6 Months $2,100 $1,500 6 Month $2,000 $800 $450 6 Months $5,300 $2,250 Neg.

3 Month $1,500 $600 $400 3 Month $1,200 $900 3 Month $1,200 $600 $300 3 Month $3,000 $1,125 Neg.

1 Month $500 $200 $125 1 Month $400 $300 1 Month $500 $200 $100 1 Month $1,000 $375 Neg.

SNGA Media Kit

MEMBER CARD INFORMATION Front of Card

11,000+ Members with a valid USGA Handicap Index provided by the Southern Nevada Golf Association

48 Authorized Golf Courses under the Association that hold and distribute Handicaps and Membership Cards.

345,508 Number of rounds posted by Members of SNGA. Back of Card

The majority of Member Clubs involved with the SNGA have an authorized handicap computer in which members are able to post scores, review their handicap, and print labels to affix to the Member Card. The Member Card is distributed and reviewed by thousands of members and non members alike through social events, tournaments, and golf outings. Ad space for SNGA Member cards is available to Corporate Plus and Elite Sponsors.

Label

SNGA Media Kit

Event Sponsorship Elite/Corporate Sponsors  

 

On site promotional opportunities Logo presence on scoreboard, notice to competitors, cart signs, scoreboard, scorecards, etc... Product placement for tee prizes Provide items to the prize fund to drive customers to your business (i.e. gift certificates)

Event Sponsors  

 

  

Receive logo presence on tournament banners and signage Receive logo presence on tournament collateral i.e. scoreboards, scorecards, notice to competitors, etc... Receive promotional announcement by starter and at trophy ceremony Contribute to Prize funds that drive customers to your business (i.e. gift certificates) Logo presence at trophy ceremony Logo presence on web site Promotional and interactive presence on site at the tournament

SNGA Media Kit

Event Sponsorship Rates Event Type

Number of Events Sponsored

Cash Prices

1 Day

$300

$510

N/A

2 Day (Non-Major)

$500

$850

$1200

$1500

$1750

2 Day (Senior Major) 8 Event Days

$600

$1020

$1440

$1800

N/A

2 Day (Major) 8 Event Days

$600

$1020

$1440

$1800

N/A

4 Day (All Majors Including Seniors) 16 Event Days

$800

$1360

$1920

$2400

N/A

*Escalated Discount For Multi-Event Sponsorship

Base Price

-15%

-20%

-25%

-30%

All Events Pricing All 1 Day Events 2 Events

$510

All 2 Day (Non-Major) 5 Events

$1750

All 2 Day (Senior Major) 4 Events

$1800

All 2 Day (Major) 4 Events

$1800

All 4 Day (All Majors Including Seniors) 4 Events

$2400

Entire Season 15 Events (28 Days)

$4660

*Discount is already reflected in prices

SNGA Media Kit

Event Sponsorship Rates Event Type

Number of Events Sponsored

In-Kind Prices

1 Day

$405

$689

N/A

2 Day (Non-Major)

$675

$1148

$1620

$2025

$2363

2 Day (Senior Major) 8 Event Days

$810

$1377

$1944

$2430

N/A

2 Day (Major) 8 Event Days

$810

$1377

$1944

$2430

N/A

4 Day (All Majors Including Seniors) 16 Event Days

$1080

$1836

$2592

$3240

N/A

*Escalated Discount For Multi-Event Sponsorship

Base Price

-15%

-20%

-25%

-30%

All Events Pricing All 1 Day Events 2 Events

$689

All 2 Day (Non-Major) 5 Events

$2363

All 2 Day (Senior Major) 4 Events

$2430

All 2 Day (Major) 4 Events

$2430

All 4 Day (All Majors Including Seniors) 4 Events

$3240

Entire Season 15 Events (28 Days)

$6291

*Discount is already reflected in prices

SNGA Media Kit

Social Event Sponsorship Rates Event Type

Number of Events Sponsored

Cash Prices

1 Day SNGA Event

$200

$340

$480

N/A

1 Day Southwest Golf Club Event

$200

$340

$480

$600

$700

*Escalated Discount For Multi-Event Sponsorship

Base Price

-15%

-20%

-25%

-30%

All Events Pricing All 1 Day SNGA Events 3 Days

$480

All 1 Day Southwest Golf Club Events 5 Days

$700

All 8 Social Events

$1180

Event Type

Number of Events Sponsored

In-Kind Prices

1 Day SNGA Event

$270

$459

$648

N/A

1 Day Southwest Golf Club Event

$270

$459

$648

$810

$945

*Escalated Discount For Multi-Event Sponsorship

Base Price

-15%

-20%

-25%

-30%

All Events Pricing All 1 Day SNGA Events 3 Days

$648

All 1 Day Southwest Golf Club Events 5 Days

$945

All 8 Social Events

$1593

*In-Kind Prices

*Discount is already reflected in prices

SNGA Media Kit

Direct Mail Opportunity Individual Campaigns    

Over 21,000 unique addresses derived from golf communities Individual Ads of any kind (subject to SNGA approval) can be sent in these mailings Price varies on operational costs SNGA ads and promotions can be added to the mailer at no additional cost to vendor

Elite/Corporate Sponsors  

Elite/Corporate Sponsors can have a Direct Mailing Opportunity built into their Sponsorship Package for a negotiable fee. Mailing Size: Standard 10 Envelopes

Mailing Dimensions  

Standard 10 Envelopes Up to a double sided 8 1/2” X 11” Ad (folded)

4.125” X 9.5” No Fold Stuffer 8.5” X 11” Tri-fold Stuffer

4.125” X 9.5” No Fold Stuffer

SNGA Media Kit

Sponsorship Programs Elite Sponsor Elite Sponsor

Corporate + Sponsor

Corporate Sponsor

Banner Ads on Website

Topbar or Sidebar Ads on Website

Direct Mail (If Applicable)

Member Card Ad

Ad on E-Newsletter (Size restricted)

Branding on all SNGA Events

Event Sponsor

  

$25,000 Multiple year contracts available Fully tailored to needs

Corporate Plus Sponsor   

$15,000 Multiple year contracts available Fully tailored to needs

Corporate Sponsor  

Sponsors Link on Website

Sponsors page on Website

Logo Presence on Tournament Flags

Email Blasts

Email Revision Ads

Seat at SNGA Banquet

Logo Presence on Tournament Collateral

- Notice to Competitors

- Cart Signs

- Scoreboards

- Scorecards

$5,000 Multiple year contracts available

Event Sponsor  

See Rate Pages (13-16) Cash and Trade may be acceptable (i.e. Prize Fund, Tee Prizes, etc.)

Individual Ad Campaigns  

Start at $75.00 Individual Ad Campaigns available on the website.

FOR MORE INFORMATION CONTACT: Nicole Dutt-Roberts Executive Director Southern Nevada Golf Association 702-458-4653 x 202 ndutt@snga.org

X = Included in Sponsorship package * Prices Subject to Change