HISTORY OF COLOUR

Five Decades of hair Artistry

1980’s 1990’s 2000’s

“Punk was a very big fashion statement in the 1980’s. What fascinated me about punks was that they did things others considered distasteful and contrasting. I wanted to explore re-growth which was often seen as a bad colour, by producing a style where the ends were light with the roots dark, where hair stood up instead of lying flat, and the cut was feathered with a razor instead of using scissors. From this The Wolfman was born.”

Trevor Sorbie MBE Founder of Trevor Sorbie brand

“Golden chunky highlights was the colour trend everyone wore in the mid-90’s. This look was inspired by the bold fashion statements of the 90’s and has been interpreted with my favourite modern-day trends including a statement money piece which was prevalent during this decade.”

Francesca Dixon, Creative Colourist Hari’s Hairdressers, London

“In the early 2000’s one of the biggest trends was chunky highlights, using a strong contrast of shades and colours. Moving towards the mid 2000’s, we felt that this trend needed to evolve into something that was still strong, but with a much more multi tonal feel. Something that looked personal, with an expensive feel to it. This was our award winning look for the L’Oréal Colour Trophy in 2005.”

Alan Edwards Art Team, Directed by Alan Edwards Alan Edwards Salon, Glasgow

Hair and hair colour make the ultimate fashion statement, and have done for decades. Here, five leading hair artists share their iconic looks in a celebration of five eras of hair artistry.

2010’s 2020’s

“I love colour that looks like it is the perfect colour for the person that is wearing it, whatever colour they choose. High maintenance colour had been the trend for years and I was noticing that clients now wanted their service to last that little bit longer and have a real lived-in feel, and that is what I wanted to achieve with this look.”

Adam Reed Founder of Adam Reed London

“Colour has been the most exciting evolution in this era with creative colours taking a forefront in our services, pushing the industry forward with new and exciting ways of working.

“It has been amazing to see our colour specialists take the forefront in our industry, and with exciting new technology in colour, it has opened new doors for us, as a creative industry, to fully express ourselves.”

Sally Brooks, Colour by Grace Dalgleish Brooks and Brooks, London

In The Know

170% of British adults who get their hair done professionally agree that it supports their mental health and wellbeing*

WHAT CONSUMERS WANT:

2‘I want to be inspired to fire up my creativity’’**

355% of consumers prioritise experience over material possession**

Professional stylists and colourists have the unique ability to showcase their expertise.

THIS IS IMPORTANT BECAUSE:

4Getting your hair done by a professional is overwhelmingly considered the best way to colour hair.

5You also have a huge opportunity to educate your clients on the wider range of colouring services available to help each client find the right solution for them.

6Women predominantly colour their hair to improve their natural look and give them greater confidence.

7Recent Salon Emotion research revealed that stylists need to communicate more with their clients to demonstrate their professional expertise.

Sources:

* YouGov. Survey 4257 adults were surveyed, and field work was undertaken between 19th and 20th Nov 2020. All the figures are from YouGov plc. ** R&I Consumer Shifts, Kantar Futures: The Future of Beauty 2013-2019 — male and female 13-55+ Points 4 to 7: Sources: 2CV Salon Tracker UK 2019 / 2020 / 2021