Digital Column

COLUMN DIGITAL

ALEX SOUTH

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BECOME A SOCIAL MEDIA MAESTRO!

Astudy commissioned by Bloomberg in 2019 found that 86% of young people aged 13 to 36 in the US wanted to be a social media influencer and earn money from posting content digitally. Three years on and it’s now easier than ever to pocket extra cash on social media by simply creating content.

FIND THE RIGHT PLATFORM

Knowing which platform best suits you is essential on your journey in becoming a social media influencer.

Instagram is a favourite for influencers due to the versatility of content and the longstanding popularity of the platform. Instagram is a perfect way for you to promote your portfolio or content to a hugely engaged audience in the UK and beyond.

Competing with Instagram is the new kid on the block TikTok, who has single handedly changed the social media game forcing giants like Instagram, Facebook, and YouTube to all embrace the short form videos in their services. With more than 1 billion users, TikTok is a great platform for budding content creators to reach huge audiences internationally.

ORIGINAL CONTENT

Original content is what sells in cyberspace.

Whether it’s a review of your favourite product, a timelapse of you working on the job, or even an example of what not to do, being original and posting original content is what will enable you to grow your digital channel as you begin to make a name for yourself.

Posting makes perfect so don't be afraid to take a simple approach to publishing, even if it’s just a test to see how certain content performs.

ENGAGE WITH YOUR AUDIENCE

Have you ever posted something on social media and received a comment, share or reaction from other users?

IF SO, REPLY BACK!

Even if it’s something as a small as an emoji or a thank you, interacting with your followers and other creators in your wider community will help drive your profile and status as a social media influencer.