COLLABORATIVE idividual contribution1

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INDIVIDUAL CONTRIBUTION:

SUZANNE MOORE

YCN - UK GREETINGS

NORTHERN ROMANCE

BRIEF:

CONCEPT:

DESIGN A RANGE OF GREETINGS CARDS

The concept for our project was to create a set of greetings cards that are

NORTHERN ROMANCE

Northern inspired. We decided to focus on romantic cards as from doing ENTRANTS:

research we found they are generally very cheesy and are need of an injection

SUZANNE MOORE

of some Northern humour, to take the pretenciousnous out of love. We have

DAVID GASKELL

set the audience as 20 - 30 year olds, male and female, who may have a

ELIZABETH TYRER

connection to the North, be it family, university, partner etc.

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INDIVIDUAL CONTRIBUTION:

N

THER R O

RO

N

MANC

YCN - UK GREETINGS

NORTHERN ROMANCE

BRIEF:

LOGO:

DESIGN A RANGE OF GREETINGS CARDS

For the logo we decided together that we wanted the logo to include a pie

E

as this is a very Northern thing. We went away and experimented creating a ENTRANTS:

heart shaped pie (mine in too left corner) but none of us could get the look of

SUZANNE MOORE

the heart and pie to gel, so Lizzie decided to take a classic pie angle and add

DAVID GASKELL

a subtle heart at the top which works really well as a concept, and gave us a

ELIZABETH TYRER

really strong logo.

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HAND DRAWN TYPE:

DIGITAL TYPE:

YCN - UK GREETINGS

NORTHERN ROMANCE

BRIEF:

TYPE:

DESIGN A RANGE OF GREETINGS CARDS

We decided that we wanted our cards to be purely typographical, as we wanted the phrases to be strong enough on there own. We wanted the type to

ENTRANTS:

have character so I hand drew out some fonts from a typography book from

SUZANNE MOORE

the 70’s, which David then digitised and type set into the Northern Romance

DAVID GASKELL

phrases that Lizzie had produced as copy.

ELIZABETH TYRER

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ILLUSTRATIONS:

YCN - UK GREETINGS

NORTHERN ROMANCE

BRIEF:

ILLUSTRATION:

DESIGN A RANGE OF GREETINGS CARDS

Lizzie was in charge of researching format and found an interesting concept for the envelope where it fold out and is in the shape of a heart. We decided

ENTRANTS:

that the envelope should have a secondary purpose and act as a heart shaped

SUZANNE MOORE

poster when it is folded out. We decided that on said poster should be an

DAVID GASKELL

illustration that illustrates the message on the card. Me and David came up

ELIZABETH TYRER

with the sketches and then I drew them all out so that they were consistent.

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PRODUCT:

YCN - UK GREETINGS

NORTHERN ROMANCE

BRIEF:

PROCESS:

DESIGN A RANGE OF GREETINGS CARDS

This is how the finished card would look. The card would be printed on high quality thick stock so that it is a luxurious product that you would want to keep.

ENTRANTS:

The process for the card to be printed would be stamped / embossed, so that

SUZANNE MOORE

it has the look of being letter pressed, which again is a luxurious process. On

DAVID GASKELL

the front of the card would be the Northern Romance phrase and on the back

ELIZABETH TYRER

a stamp of the logo.

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RANGE:

YCN - UK GREETINGS

NORTHERN ROMANCE

BRIEF:

RANGE:

DESIGN A RANGE OF GREETINGS CARDS

Above is the range that we created that consists of the envelope / poster, sticker, complementary sick bag which is what the card comes in as a gift bag,

ENTRANTS:

a tag and wrapping paper. We did talk about research extending the range

SUZANNE MOORE

further but decided against it, as we didn’t want Northern Romance to get too

DAVID GASKELL

gimmicky, right now it is just enough to be engaging and unique.

ELIZABETH TYRER

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