INDIVIDUAL CONTRIBUTION:
SUZANNE MOORE
YCN - UK GREETINGS
NORTHERN ROMANCE
BRIEF:
CONCEPT:
DESIGN A RANGE OF GREETINGS CARDS
The concept for our project was to create a set of greetings cards that are
NORTHERN ROMANCE
Northern inspired. We decided to focus on romantic cards as from doing ENTRANTS:
research we found they are generally very cheesy and are need of an injection
SUZANNE MOORE
of some Northern humour, to take the pretenciousnous out of love. We have
DAVID GASKELL
set the audience as 20 - 30 year olds, male and female, who may have a
ELIZABETH TYRER
connection to the North, be it family, university, partner etc.
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INDIVIDUAL CONTRIBUTION:
N
THER R O
RO
N
MANC
YCN - UK GREETINGS
NORTHERN ROMANCE
BRIEF:
LOGO:
DESIGN A RANGE OF GREETINGS CARDS
For the logo we decided together that we wanted the logo to include a pie
E
as this is a very Northern thing. We went away and experimented creating a ENTRANTS:
heart shaped pie (mine in too left corner) but none of us could get the look of
SUZANNE MOORE
the heart and pie to gel, so Lizzie decided to take a classic pie angle and add
DAVID GASKELL
a subtle heart at the top which works really well as a concept, and gave us a
ELIZABETH TYRER
really strong logo.
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HAND DRAWN TYPE:
DIGITAL TYPE:
YCN - UK GREETINGS
NORTHERN ROMANCE
BRIEF:
TYPE:
DESIGN A RANGE OF GREETINGS CARDS
We decided that we wanted our cards to be purely typographical, as we wanted the phrases to be strong enough on there own. We wanted the type to
ENTRANTS:
have character so I hand drew out some fonts from a typography book from
SUZANNE MOORE
the 70’s, which David then digitised and type set into the Northern Romance
DAVID GASKELL
phrases that Lizzie had produced as copy.
ELIZABETH TYRER
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ILLUSTRATIONS:
YCN - UK GREETINGS
NORTHERN ROMANCE
BRIEF:
ILLUSTRATION:
DESIGN A RANGE OF GREETINGS CARDS
Lizzie was in charge of researching format and found an interesting concept for the envelope where it fold out and is in the shape of a heart. We decided
ENTRANTS:
that the envelope should have a secondary purpose and act as a heart shaped
SUZANNE MOORE
poster when it is folded out. We decided that on said poster should be an
DAVID GASKELL
illustration that illustrates the message on the card. Me and David came up
ELIZABETH TYRER
with the sketches and then I drew them all out so that they were consistent.
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PRODUCT:
YCN - UK GREETINGS
NORTHERN ROMANCE
BRIEF:
PROCESS:
DESIGN A RANGE OF GREETINGS CARDS
This is how the finished card would look. The card would be printed on high quality thick stock so that it is a luxurious product that you would want to keep.
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The process for the card to be printed would be stamped / embossed, so that
SUZANNE MOORE
it has the look of being letter pressed, which again is a luxurious process. On
DAVID GASKELL
the front of the card would be the Northern Romance phrase and on the back
ELIZABETH TYRER
a stamp of the logo.
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RANGE:
YCN - UK GREETINGS
NORTHERN ROMANCE
BRIEF:
RANGE:
DESIGN A RANGE OF GREETINGS CARDS
Above is the range that we created that consists of the envelope / poster, sticker, complementary sick bag which is what the card comes in as a gift bag,
ENTRANTS:
a tag and wrapping paper. We did talk about research extending the range
SUZANNE MOORE
further but decided against it, as we didn’t want Northern Romance to get too
DAVID GASKELL
gimmicky, right now it is just enough to be engaging and unique.
ELIZABETH TYRER
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