Proactive, Decisive, Creative SnL is a boutique, full-service public relations and marketing agency specializing in the fashion, footwear, accessories, outdoor and action sports markets with a special interest in the green industry. SnL leverages its understanding of these industries to distinguish its clients’ brands. SnL is a progressive agency that strives to remain meaningful in today’s changing media landscape.
SnL is an agency with a passion for business and equal passion for life.
Who We Are • • • • • •
Founded in 1988 Based in Los Angeles Two partners with comprehensive backgrounds in manufacturing Strong team consisting of dedicated, efficient and passionate staff Strategically connected within each industry Focused on editorial placement and the development of innovative marketing, promotional and brand development programs • Diverse and solid national network of media relationships • Experience in online marketing and social media outreach • Successful, long-standing relationships with clients
Services • Customized PR plans for each client through focused press outreach • Editorial placement in men’s, women’s and children’s trade and consumer print, online, and broadcast media • Online marketing and social media campaigns • Strategic print, online and outdoor media buying • Innovative promotional, retailer and special events • Cause-related marketing programs • Sample storage and fulfillment • Monthly activity reports • Weekly updates of secured editorial placements • Sales meeting presentations • Collateral (postcards, counter cards, brochures) • Six-month editorial books and other sales tools
Current Clients
Client History • • • • • • • • • • • • • • • • • • • • • • • •
1999 Ann Klein Swimwear Auri Adidas Adidas Originals All Girl Skate Jam AND 1 Andy Macdonald Band of Gypsies B4BC Sports & Music Festival BCBG Watches Breil Chorus Snowboards Civilianaire Contiki Dakine Dickies Girl ERGO Etnies Freestyle Watches Geneva Watch Group Green Dragon/Pink Lotus Guess Activewear GvR of Skateboarding
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G-Shock Globe/Gallaz Hard Tail Hot Kiss ISA World Surfing Games Jimmy'Z Jonathan Martin Kenneth Cole Watches Kristen Randolph Kikwear Lightning Bolt Lucky Brand Jeans Lucky Brand Foundation Matisse/Coconuts Mavericks Surf Competition M3 Snowboards Mek Denim Merrell Apparel Peoples Liberation Play Outdoors Queen George / Q Rocket Dog Rock & Candy Roxy Chicken Jam
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Royal Elastics save the tatas SG's Queen of Surf SG's Queen of the Mountain Shark Skirt Sports Smith Optics SURFER Mag's 45th issue Sugar Shoes Suss Technomarine The Clymb Tookata People Vans WaveWatch Waveyard X-Large YMI Jeanswear ZiGi Zappos Zappos Couture
Goals • Secure exposure and build hype and awareness for your brand • Utilize our diverse and extensive network of media relationships to offer greater opportunities for increased exposure in all media outlets • Dedicate a talented and passionate SnL team to work and represent your account • Collaborate closely with your team to develop and fully maximize all marketing, promotional programs and strategic partnerships • Perform grass-roots marketing efforts by seeking out and creating effective promotions and special events to drive like-minded, long-term consumers to your retailers • Penetrate the complex world of online marketing and social media to enhance your brand’s awareness and reach • Function as or work with your media buyer to capitalize on added-value opportunities such as in-store subscriber events, direct and electronic mail campaigns and promotions
Media Network SnL’s strength lies in our diverse and long-standing relationships with print, online and broadcast media in both key regional and national markets. SnL’s contacts are specifically focused on fashion, accessory, market, gear, and features editors. Furthermore, SnL has established a “new media” division which includes a comprehensive database of social networking sites and blogs to be utilized as a place to further promote our clients’ brands. Women’s Fashion (Lucky, Glamour, In Style, Marie Claire, Cosmopolitan) Teen (Teen Vogue, Seventeen) Lifestyle (Nylon, Paper, Black Book) Men’s Fashion (Details, GQ, Esquire) Action Sports (TransWorld Surf, Skateboarder, Ride BMX, Surfer) Music (Rolling Stone, Spin, Alternative Press) Fitness (Shape, Men’s Health, Self) Outdoor (Outside, Men’s Journal) Trade (WWD, DNR, TransWorld Business, Sportswear Int’l) Business (LA Business Journal, Business Week, Wall Street Journal) Online (refinery29.com, crunchgear.com, surfline.com, hypebeast.com)
Social Media SnL is aware there is a significant shift in the media landscape and traditional PR efforts are not enough. SnL can develop a comprehensive social media program, which will include developing monthly schedules, creating content and managing promotions via Wildfire or other social services. Our goal is to ensure all relevant news, including secured press, is pushed through Facebook, Twitter, Pinterest, etc. and that an authentic, consistent voice is presented regularly. Our program will include planned posts as well as spontaneous posts as things arise. As an option, SnL can just assist the internal social team on creating meaningful content on an on-going basis. SnL will utilize social platforms as a tool in communicating with media. This will be important in our efforts in building social media relations on behalf of the brand.
Tools SnL develops and produces various tools to promote and pitch our clients’ brands and products. When possible, SnL works with our clients’ in-house design departments to ensure all materials reflect the company’s image and are consistent with other marketing materials. Press Releases Company Profiles Press Kits (digital or printed) Press Trips (Los Angeles & New York) Athlete Bios (when applicable) HTML One Sheets Catalogs/Look Books Promotional items/giveaways Brand Ambassadors Video News Release (VNR) Trade Shows Sample Press line New Media Marketing (blogging, youtube) Online social networking forums (ie: Facebook, Twitter)
SnL GIVES BACK SnL Philosophy We believe it’s not just about making a living. It’s about making a life.
We believe that you should enjoy and excel at what you do but at the same time be able to do something that has no direct impact on you except for the altruistic pleasure of helping someone in need. We believe in “paying it forward” We believe that as an agency, you need to achieve a balance of work and giving back.
SnL GIVES BACK (cont) Program SnL Gives Back is an interactive program which allows staff to select specific charities that they are passionate about and what to support in making a difference LIST OF CHARITIES TO DATE Lucky Brand Foundation Hirshberg Foundation for Pancreatic Research Keep a Child Alive National MS Society Locks of Love Lisa Coristine Brave Heart Foundation Surfers Healing Humane Society of the United States Los Angeles Mission iLoveSchools.com Doo Dah Surf Day City Scholars’ Foundation
Niapele Project Love on 4 Paws Gesundheit! Institute Million Mom March Marjaree Mason Center Protect Our Winters American Red Cross SYRV Society of St. Vincent De Paul
SnL ecoMMUNICATIONS
Goal: • Communicate the environmental message behind our client’s products • Work and live a greener lifestyle SnL Policies: • Magazine recycling • Carpooling and desk-sharing • Reusable aluminum bottles • Tap filtration water • Carbon offsets for traveling • Recycled paper, soy ink for all SnL Collateral
Our Commitment SnL will continue to nurture and strengthen our media relationships on behalf of your brand. We specialize in building and maintaining the “emotional connection” SnL will seek out and maximize all media, marketing and promotional opportunities in order to grow awareness and expand your brand identity SnL will always take pride in your brand and will fully dedicate itself to each project involving your brand SnL will continuously maintain a clear understanding of the media’s needs and will remain sensitive to their tight deadlines and special requirements SnL’s website will act as a tool for the media to view the latest news regarding your brand. Your brand will be listed on the SnL website with a reciprocal link, with all the latest press releases, event and news posted SnL will capitalize on the momentum and popularity of the current online and social media phenomenon