Snow%20grooming%20industry%20survey%20data%20report%20final%20012814

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Snow Grooming Industry Survey

Q1 Are you male or female? Answ ered: 228 Skipped: 2

Male

Female

0%

20%

40%

60%

Answ er Choices

Responses

Male

94.74%

Female

5.26%

Total

80%

100%

216 12 228

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Snow Grooming Industry Survey

Q2 In what state,province or territory do you live? Answ ered: 228 Skipped: 2

Alberta

British Columbia

Manitoba

New Brunsw ick New foundland and Labrador Northw est Territories

Nov a Scotia

Nunav ut

Ontario

Quebec

Saskatchew an

Yukon Territory

Alabama

Alaska

American Samoa

Arizona

Arkansas

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Snow Grooming Industry Survey California

Colorado

Connecticut

Delaw are

Florida

Georgia

Guam

Haw aii

Idaho

Illinois

Indiana

Iow a

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

Minnesota

3 / 30


Snow Grooming Industry Survey Mississippi

Missouri

Montana

Nebraska

Nev ada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota

Ohio

Oklahoma

Oregon

Pennsylv ania

Puerto Rico

Rhode Island

South Carolina

South Dakota

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Snow Grooming Industry Survey Tennessee

Texas

Utah

Vermont

Virginia

Virgin Islands

Washington

West Virginia

Wisconsin

Wyoming

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Alberta

3.95%

9

British Columbia

6.58%

15

Manitoba

8.33%

19

New Brunswic k

0.44%

1

Newfoundland and Labrador

0%

0

Northwest Territories

0%

0

Nova Sc otia

0%

0

Nunavut

0%

0

Ontario

10.96%

Princ e Edward Island

0%

0

Quebec

0%

0

Saskatc hewan

0.44%

1

Yukon Territory

0%

0

Alabama

0%

0

Alaska

0.88%

2

5 / 30

25


Snow Grooming Industry Survey Americ an Samoa

0%

0

Arizona

0.44%

1

Arkansas

0%

0

California

1.32%

3

Colorado

2.63%

6

Connec tic ut

0%

0

Delaware

0%

0

Distric t of Columbia (DC)

0%

0

Florida

0%

0

Georgia

0%

0

Guam

0%

0

Hawaii

0%

0

Idaho

1.75%

4

Illinois

0.88%

2

Indiana

0%

0

Iowa

0%

0

Kansas

0%

0

Kentuc ky

0%

0

Louisiana

0%

0

Maine

1.32%

3

Maryland

0.44%

1

Massac husetts

1.32%

3

Mic higan

5.26%

12

Minnesota

4.82%

11

Mississippi

0%

0

Missouri

0%

0

Montana

2.19%

5

Nebraska

0%

0

Nevada

1.32%

3

New Hampshire

4.39%

10

New Jersey

0%

0

New Mexic o

0%

0

New York

17.54%

North Carolina

0%

6 / 30

40 0


Snow Grooming Industry Survey 0%

0

Northern Marianas Islands

0%

0

Ohio

0.88%

2

Oklahoma

0%

0

Oregon

2.19%

5

Pennsylvania

3.07%

7

Puerto Ric o

0%

0

Rhode Island

0%

0

South Carolina

0%

0

South Dakota

0.44%

1

Tennessee

0%

0

Texas

0%

0

Utah

1.75%

4

Vermont

1.75%

4

Virginia

0.88%

2

Virgin Islands

0%

0

Washington

1.75%

4

West Virginia

0%

0

Wisc onsin

9.65%

22

Wyoming

0.44%

1

North Dakota

Total

228

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Snow Grooming Industry Survey

Q3 How much total combined revenue did all members of your HOUSEHOLD earn in 2013? Answ ered: 210 Skipped: 20

Less than $20,000 $20,000 to $34,999 $35,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $149,999 $150,000 or More 0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Less than $20,000

3.33%

7

$20,000 to $34,999

6.67%

14

$35,000 to $49,999

15.24%

32

$50,000 to $74,999

21.43%

45

$75,000 to $99,999

23.81%

50

$100,000 to $149,999

19.05%

40

$150,000 or More

10.48%

22

Total

210

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Snow Grooming Industry Survey

Q4 How many years have you been involved in snow grooming? Answ ered: 230 Skipped: 0

Less than 5 years

5-10 years

10-20 years

20+ years

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Less than 5 years

13.91%

32

5-10 years

29.57%

68

10-20 years

28.70%

66

20+ years

27.83%

64

Total

230

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Snow Grooming Industry Survey

Q5 Are you employed, either part-time or full time within an industry in which snow grooming is one of the primary activities? Answ ered: 229 Skipped: 1

Yes

No

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Yes

55.02%

126

No

44.98%

103

Total

229

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Snow Grooming Industry Survey

Q6 In which of the following industries are you primarily working or volunteering? Answ ered: 230 Skipped: 0

Ski Resorts

Nordic Center/Associ ation Snow mobile Club/Trail Association Catski operation

Commercial/In dustrial use

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Ski Resorts

35.65%

82

Nordic Center/Assoc iation

8.26%

19

Snowmobile Club/Trail Assoc iation

53.91%

124

Catski operation

0.87%

2

Commerc ial/Industrial use

1.30%

3

Total

230

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Snow Grooming Industry Survey

Q7 Which of the following, best describes your primary job title with the snow grooming industry? Answ ered: 228 Skipped: 2

Executiv e/Ow n er

Groomer Operator Operations Manager Technician/Me chanic Financial Administrator Supplier/Sale s 0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Exec utive/Owner

10.53%

24

Board/Club/Assoc iation Member

11.84%

27

Groomer Operator

42.11%

96

Operations Manager

28.07%

64

Tec hnic ian/Mec hanic

4.82%

11

Financ ial Administrator

1.75%

4

Supplier/Sales

0.88%

2

Total

228

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Snow Grooming Industry Survey

Q8 Do you volunteer your time within the snow grooming industry? Answ ered: 226 Skipped: 4

Yes

No

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Yes

67.70%

153

No

32.30%

73

Total

226

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Snow Grooming Industry Survey

Q9 If so, how many Hours per season do you volunteer your time? Answ ered: 169 Skipped: 61

0-10 hrs

10-20 hrs

21-50 hrs

50-100 hrs

100-150 hrs

Ov er 150 hrs

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

0-10 hrs

14.20%

24

10-20 hrs

5.92%

10

21-50 hrs

5.33%

9

50-100 hrs

15.98%

27

100-150 hrs

18.34%

31

Over 150 hrs

40.24%

68

Total

169

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Snow Grooming Industry Survey

Q10 How many groomers does your club/association/ski resort own and/or lease? Answ ered: 227 Skipped: 3

None

1

2-4

5-8

9+

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

None

0.88%

1

14.98%

34

2-4

53.30%

121

5-8

15.86%

36

9+

14.98%

34

Total

2

227

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Snow Grooming Industry Survey

Q11 Which of the following choices best represents the total asset value of snow grooming equipment, including groomers, drags, blades, parts, accessories and attachments, and snow making equipment owned by your club/association/ski resort? Answ ered: 229 Skipped: 1

Less than $100,000

$100,000$500,000

$500,000 $1,500,000

$1,500,000 $5 Million

$5 Million +

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Less than $100,000

19.65%

45

$100,000- $500,000

46.72%

107

$500,000 - $1,500,000

10.92%

25

$1,500,000 - $5 Million

13.97%

32

$5 Million +

8.73%

20

Total

229

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Snow Grooming Industry Survey

Q12 Which of the following choices best represents the total annual expenses toward snow grooming operations, including labour, fuel, maintenance, repair, shop time for your club/resort/association? Answ ered: 226 Skipped: 4

Less than $100,000

$100,000 -$250,000

$250,000 $500,000

$500,000 $1 million

$1 Million +

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Less than $100,000

60.18%

136

$100,000 -$250,000

15.04%

34

$250,000 - $500,000

12.39%

28

$500,000 - $1 million

5.31%

12

$1 Million +

7.08%

16

Total

226

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Snow Grooming Industry Survey

Q13 Please list in order of 1 to 5, 1 being the best source of information and 5 being the least used source of information, through which you receive data and updates on snow grooming now? Answ ered: 230 Skipped: 0

Suppliers/Man ufacturers

Associations

Industry related publications

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Snow Grooming Industry Survey Websites

Social Media

0%

20%

1

Suppliers/Manufac turers

2

1

40%

3

4

2

60%

80%

100%

5

3

4

5

Total

Av erage Ranking

42.61% 98

24.78% 57

8.70% 20

17.39% 40

6.52% 15

230

3.80

Assoc iations

20% 46

24.78% 57

23.48% 54

16.09% 37

15.65% 36

230

3.17

Industry related public ations

10% 23

21.30% 49

33.48% 77

22.61% 52

12.61% 29

230

2.93

19.57% 45

19.13% 44

24.35% 56

30.87% 71

6.09% 14

230

3.15

7.83% 18

10% 23

10% 23

13.04% 30

59.13% 136

230

1.94

Websites

Soc ial Media

19 / 30


Snow Grooming Industry Survey

Q14 How likely are you to read a magazine on Snow Grooming? Answ ered: 230 Skipped: 0

Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Extremely likely

67.39%

155

Very likely

23.91%

55

Moderately likely

6.96%

16

Slightly likely

1.74%

4

Not at all likely

0%

0

Total

230

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Snow Grooming Industry Survey

Q15 Once read, would you pass on a snow grooming magazine to coworkers or colleagues within the industry? Answ ered: 229 Skipped: 1

Yes

No

0%

20%

40%

60%

Answ er Choices

Responses

Yes

97.38%

No

2.62%

Total

80%

100%

223 6 229

21 / 30


Snow Grooming Industry Survey

Q16 Would your club or organization pay for a subscription to a Snow Grooming Publication? Answ ered: 220 Skipped: 10

Yes

No

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Yes

50.45%

111

No

49.55%

109

Total

220

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Snow Grooming Industry Survey

Q17 In your opinion, within the industry of snow grooming, which topics are most important to you? Please number the following topics in order of importance,1 being most important and 6 being least important. Answ ered: 225 Skipped: 5

Equipment

Technology

Weather

23 / 30


Snow Grooming Industry Survey

Env ironment

Training/Educ ation

Gov ernmental Law s/Regulati ons

0%

20%

40%

24 / 30

60%

80%

100%


Snow Grooming Industry Survey 1

2

1

3

2

4

5

3

6

4

5

6

Total

Av erage Ranking

Equipment

70.09% 157

20.54% 46

5.80% 13

1.34% 3

1.34% 3

0.89% 2

224

5.54

Tec hnology

7.11% 16

45.33% 102

23.56% 53

15.56% 35

6.22% 14

2.22% 5

225

4.25

Weather

8.89% 20

10.22% 23

30.22% 68

28.00% 63

15.11% 34

7.56% 17

225

3.47

Environment

0.44% 1

1.78% 4

9.33% 21

35.11% 79

39.56% 89

13.78% 31

225

2.47

12% 27

20.44% 46

22.67% 51

13.33% 30

28.44% 64

3.11% 7

225

3.65

1.78% 4

1.78% 4

8.44% 19

6.67% 15

9.33% 21

72% 162

225

1.64

Training/Educ ation

Governmental Laws/Regulations

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Snow Grooming Industry Survey

Q18 How often do you use the internet (websites, social media) to get more information on snow grooming? Answ ered: 223 Skipped: 7

Once a month

Once a w eek

3-5 times per w eek

Daily

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Onc e a month

28.25%

63

Onc e a week

26.91%

60

3-5 times per week

17.04%

38

Daily

27.80%

62

Total

223

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Snow Grooming Industry Survey

Q19 When searching on line for information and related topics on snow grooming, do you find what you are looking for? Answ ered: 226 Skipped: 4

Ev ery time

Sometimes

Rarely

Nev er

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Every time

3.98%

Sometimes

79.20%

179

Rarely

15.04%

34

Never

1.77%

Total

9

4 226

27 / 30


Snow Grooming Industry Survey

Q20 How likely are you to use a website that speaks directly to snow grooming topics? Answ ered: 228 Skipped: 2

Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Extremely likely

46.49%

106

Very likely

36.40%

83

Moderately likely

12.28%

28

Slightly likely

3.07%

7

Not at all likely

1.75%

4

Total

228

28 / 30


Snow Grooming Industry Survey

Q21 When buying or selling snow grooming equipment, where do you go to place ads or find equipment? Answ ered: 171 Skipped: 59

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Snow Grooming Industry Survey

Q22 How likely are you to use a site that lists suppliers of products and services within the snow grooming industry? Answ ered: 229 Skipped: 1

Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely

0%

20%

40%

60%

80%

100%

Answ er Choices

Responses

Extremely likely

43.23%

99

Very likely

35.37%

81

Moderately likely

17.47%

40

Slightly likely

3.49%

8

Not at all likely

0.44%

1

Total

229

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