BEDDING AND HORIZONTAL WEAR FALL WINTER 2018
Lay out Johanna Baptist Text Peggy van Neer Photography Tim Stet, Theo van der Laan Photo styling Kim de Groot, Evelien Scipio Press enquiries pers@snurk.nl Business enquiries info@snurk.nl Webshop www.snurk.nl Special thanks to Flinders.nl, Jan Kath, tomenlilly.nl, HAY Amsterdam, studio TrulyTruly Loof Furniture, Hartendief, Tom & Lily, Zand Erover, FEST Amsterdam, Palau, Montis, Design Post Amsterdam, Burik & Burik. HAY Amsterdam, Neef Louis Š Snurk. All rights reserved. Reproduction prohibited without prior consent. All designs are protected under international copyright laws and the EC Council Regulation (6/2002) on Community designs and other international laws and treaties on the protection of intellectual property.
This magazine was published by SNURK BV Cruquiusweg 96-S 1019 AJ Amsterdam The Netherlands Tel: +31(0) 20 7510954
Let’s celebrate the art of doing absolutely nothing.
Crane Birds
Holland’s biggest hospital, Amsterdam UMC, asked SNURK to redesign their bedding. It resulted in this colorful origami crane bird print. What makes it extra special is that the paper birds were folded by hospital staff members. They ended up folding over 1.000 of them, as according to the ancient Japanese tradition, 1.000 crane birds will bring good fortune and health. Luckily you don’t have to end up in the hospital to enjoy the bedding, as it is also available in SNURK’s collection.
For each sold Crane Birds bedding set €1,- is donated to Cancer Center Amsterdam, where cancer research is done to find new medicine and better treatment.
The making of Crane Birds
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Paper Zoo
Amsterdam UMC hospital asked SNURK to redesign their children’s ward bedding. Honored with the assignment we created this cheerful origami animal print to brighten up children’s hospital beds. And hopefully many children’s beds at home too. As for each sold Paper Zoo bedding set €1,- is donated to Cancer Center Amsterdam, where cancer research is done to find new medicine and better treatment.
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Bumper Car
The carnival doesn’t come to town every day, but now you can enjoy some of the excitement every night. Get all the free bumper car rides you can handle, but take it easy on the cotton candy, you have already brushed your teeth!
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Princess blue
Winter is coming and soon the world will be frozen again. And so we added an ice blue gown to the royal wardrobe. No matter how much temperatures will drop, this dress will keep your little Princess warm and snug. Also available in Pink and Yellow.
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Arctic Friends
You don’t have to travel to Antartica to get close to baby seals and penguins. Because we have invited them over to your bed. As long as you keep the fresh fish coming, it looks like these two are not going anywhere soon. It’s a sardine slumber party!
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Furry Friends
With these two furry friends by your side you will never feel alone in bed. Or hungry. Cause they have collected enough acorns to get you through a long winter sleep. Isn’t that sweet? Rest your head between them and sleep well.
Winternuts
Also available in double size and flannel, printed with just nuts.
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Pool
For this swimming pool you don’t have to be able to swim. That’s because it’s impossible to drown in. Chances are though that you will be sinking into a deep, revitalizing sleep. Dive right in.
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Climbing Wall
After you are done climbing vertical walls all day, you can boulder this horizontal one. We promise the view and feeling at the top end is worth it. Enjoy your well deserved rest and don’t be afraid to fall, as your landing zone will be dreamland.
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Twirre
The big woolen blanket printed on our bedding and clothing was knitted for SNURK by hand. And we never had to enlarge it in the computer. Handcraft specialist Twirre van Kraaijenoord actually used XL wool and knitted with XL knitting pins made out of broomsticks. All for you to enjoy XL comfort.
Bedding available in Cool Grey, Dusty Pink and Charcoal Black. Horizontal Wear available in Steel Grey and Burgundy Red.
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Pelican by The Dybdahl
We selected another beautiful drawing from The Dybdahl co. collection. The American white pelican in all its glory is a true beauty to behold. The original image dates back to the 18th century. Digitally printed in 2018 on our bedding, preserving every small detail of the original drawing.
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Rocket
Step into our Dream Voyager Rocket and shoot off into the deep blue sky. This print is available in different styles from baby size 56 to adult XXL. All Horizontal Wear is made of soft organic stretch cotton (95% cotton, 5% elastane) . The fabrics are woven and digitally printed in Portugal according to the GOTS standards. The ‘Global Organic Textile Standard’ is the world’s leading textile processing standard for organic fibers. Visit snurk.nl for more information.
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Astronaut
Let the countdown begin. Underneath these sheets you will dream far beyond the stars. Because the astronaut suit that’s on there, is real. It’s not from the costume shop around the corner, but from the Space Expo Museum in Holland. So lie down, close your eyes and feel gravity decrease instantly. Houston, we have lift off.
Rocket
When it’s time for bed, step into your dream voyager and close your eyes. Travel beyond the stars and the limits of your imagination. Sweet dreams, love you to the moon and back.
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How to make dreams come truer... SNURK has been making bedding for over a decade. Most famous and ever popular is their kids’ collection that transforms a sleeping child into a life-size astronaut, princess, superhero, ballerina or whatever you dream of being. The Dutch designers put a lot of creativity and effort into making their prints as realistic as possible.
A SNURK-print is not some random image downloaded from the web. It is a high quality photograph of the real thing, the designers make themselves. But it’s not always easy to find the real thing. Like, where do you find a real Astronaut or Pirate suit? And how do you photograph a Mermaid or Fairy, when we all know how shy they are?
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Astronaut
When the idea for the Astronaut print was born, it was clear only a real space suit would do. The Dutch Space Expo Museum owns a white Apollo Moon Suit. And luckily for all aspiring Astronauts they agreed to lend it out. Fun fact: it is SNURK owner Erik van Loo inside the space suit.
Ballerina
The Ballerina duvet cover is a collaboration with The Dutch National Ballet. Not only did they lend SNURK a beautiful tutu costume, but also one of their professional ballerinas to pose in it. When you realize The Dutch National Ballet Company is ranked top 3 in the world, it makes this print all the more special. If ballet is your dream, this is your bedding.
Mermaid and Fairy
When dreams are about fantasy figures, it takes a bit more creativity to get close to the real thing. For the Mermaid bedding this meant photographing a real fish tail and crafting a pearl and seashell-covered bustier by hand. The Fairy print is born out of research. It was Cicely Mary Barker’s flower fairies from 1923 that inspired the SNURK designers. They ended up creating a winged creature wearing real flowers for a dress.
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Whale
For this print we collaborated with The Dybdahl co. from Denmark. They bring back to life old images found in rare books and hidden in libraries, galleries, archives and museums. Their entire collection is amazing. But this beautiful whale stood out to us, we couldn’t resist its’ friendly charm. So now it swims around our bedding and Horizontal Wear with a smile.
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PomPom
Did you know that we make nearly all SNURK prints ourselves, from scratch? Take this PomPom print. Even the yarn we used was painted by hand, to get just the right blend of colors. And we got the crafting talents of Twirre van Kraaijenoord involved again. After all that effort it only makes sense to digitally print it on beautiful, soft cotton from Portugal.
The making of PomPom
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Knitted Flowers
We set out to design a print soft and warm, yet bright and fresh. So we started hand knitting colorful wild flowers and cherries. Then we photographed them scattered on a grey woolen blanket and printed the image digitally on fine cotton in Portugal. Have a warm and happy winter!
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Banana Monkey This is monkey.
Monkey surrounds himself with things that make him happy and relaxed. Monkey doesn’t worry about what people may think of that. Monkey is smart. Be like monkey.
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Bananas Grey
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Peacock Fur
Move over boring stripes and make room for our Peacock Fur print. The rich colors and furry hairs make for a warm and funky feel. Printed digitally for extra high definition. So sharp, you can count all the printed little hairs. It might take you a while, but you have all night.
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Crazy Cat Eyes
To be clear, we did not Photoshop them. Those eyes are real. Alos is a famous internet cat with over 37.000 followers on Instagram (@kedialos). We took one glance at this fluffy, mesmerizing cross-eyed kitty and knew we had to make a print out of her. Must have been our inner crazy cat lady.
Ollie
If you are a cat person, you might also like our photo printed bedding with cat Ollie curled up on your bed. Made of 100% soft percale cotton.
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Dinosaurus Rex
They’ve been extinct for millions of years, but they’re just as cool as ever. Now you can turn in at night with your enormous prehistoric pal. Do you dare to fall asleep between his razor-sharp teeth? Of course you do!
Paper Jungle
This is not your typical camouflage print. This one is made out of a variety of green and brown layers of paper. And if you look even closer you will see that inside this paper jungle there roams a black panther with yellow eyes. This print is available in comfortable leggings, trousers, jumpsuits, sweaters and sweater dresses.
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Rooster
Cock-a-doodle-dooo you like getting up early in the morning? Because you look like an early bird. Horizontal Wear is made of soft stretch organic cotton from Portugal. Relaxed fit, to wear day and/or night.
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Superhero
Is it a shooting star, is it a satellite? No, it’s the Midnight Superheroes! Keeping the world a safe place during the night, while the rest of us is sound asleep. So to all you evil criminals and enemies out there: watch out! Because the sun is about to go down‌ and so are you. This bedding is also available in pink.
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Overview of Bedding collection Winter 2018 New
Fairy
Fire Fighter
Mermaid
Knight
Ballerina
Soccer Champ Red
Princess Pink
Soccer Champ Blue
Princess Yellow
SuperHero Blue
Princess Blue
SuperHero Pink
New
Flower Fields
PomPom
also available in flannel
Mushroom White
only available in flannel
Mushroom Dark Grey also available in flannel
Arctic Friends
also available in flannel
Bassie
New
Ollie
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Bob
Twirre Cool Grey
also available in flannel
Twirre Dusty Pink
also available in flannel
Twirre Charcoal Black also available in flannel
Monogami White
New
Rocket
Astronaut
Amazone
Bumper Car
Pirate
New
New
Teddy also available in flannel
Banana Monkey
Crane Birds
Furry Friends
also available in flannel
New
Splatter
Knitted Flowers
Whale
Dino
Candy Blast
Climbing Wall
New
Pelican
Paper Zoo
Peacock Fur
All bedding also available in double sizes Geogami
Pool
Le-Clochard
Trottoir
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Overview of Horizontal Wear collection Winter 2018 SNURK Horizontal Wear is made of 95% organic cotton, 5% elastane. All prints are available in all styles for ages 0-99.
PomPom sweater
Banana grey sweater
PomPom pants
Banana grey pants
PomPom dress
Banana grey dress
Crazy Cat Eyes dress
PomPom legging
Banana grey legging
Crazy Cat Eyes legging
PomPom jumpsuit
Banana grey jumpsuit
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Crazy Cat Eyes sweater
Crazy Cat Eyes pants
Knitted Flowers sweater
Paper Jungle sweater
Knitted Flowers pants
Paper Jungle pants
Peacock Fur pants
Knitted Flowers dress
Paper Jungle dress
Peacock Fur dress
Knitted Flowers legging
Paper Jungle legging
Peacock Fur legging
Crazy Cat Eyes jumpsuit Knitted Flowers jumpsuit
Paper Jungle jumpsuit
Peacock Fur sweater
Peacock Fur jumpsuit
Made of organic cotton
Rockets sweater
Rooster sweater
Rockets pants
Rooster pants
Whale sweater
Whale pants
Rockets dress
Rooster dress
Rockets legging
Rooster legging
Whale legging
Rockets jumpsuit
Rooster jumpsuit
Whale jumpsuit
Whale dress
Twirre Burgundy sweater
Twirre Steel Grey sweater
Twirre Burgundy pants
Twirre Steel Grey pants
Twirre Burgundy dress
Twirre Steel Grey dress
Twirre Burgundy legging
Twirre Steel Grey legging
Twirre Burgundy jumpsuit
Twirre Steel Grey jumpsuit
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All SNURK products are made in Portugal and we make an effort to be a planet and human friendly brand. All our fabrics are Oekotex certified (no child labour, no toxic substances) and our Horizontal Wear is made from organic cotton.The cotton we use is GOTS certified. The Global Organic Textile Standard is the worldwide leading textile processing standard for organic fibres. Find out more at snurk.nl.
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