SHOW DAILY MEDIA KIT 2011
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B O O K YO U R S PAC E TO DAY !
E
xhibitors at Eurobike and Taipei Cycle have discovered the benefits of advertising in the Official Show Daily - and they come back again and again. It's the advertising medium that goes direct to prospective customers, lifting your company's profile above the hundreds of other exhibitors. + SAVE VALUABLE TIME The Show Daily introduces your firm and products to trade contacts, tells them exactly where to go and who to talk to. You save time because they arrive at your stand already informed.
Officially authorized by the show organizers and extensively distributed free of charge every morning alongside the Official Show Guides, the Show Daily gets your message straight to the people you want to reach. Everything is geared towards driving informed business leads to your stand. No other publication can offer this high and measureable return on advertising investment. The Show Dailies carry handy event guides, company reports as well as in-depth product features that are essential reading for all show visitors.
ADVERTISING Format (+ Position)
+ MAXIMIZE YOUR SHOW INVESTMENT The Show Daily makes your company stand out from the crowd. It's the first place business people look when choosing which stands to visit. + TIMELY Nothing beats the convenience of a free, freshly printed copy of today's Show Daily. + VALUE FOR MONEY A substantial discount (up to 20%!) if you choose all-issue packages in both the Eurobike and Taipei Show Dailies.
ESD Package (4 eurobike issues)
Ad packages also guarantee inclusion of two product introductions. + UNRIVALLED REACH Distributed alongside the official show guide to visitors and to every stand. Printing & Distribution (2010 figures): Eurobike Show Daily: (Demo Day) 3,000, (Day 1) 6,000, (Day 2) 5,000, (Day 3) 5,000 Taipei Show Daily: 4,000 copies/day
TSD Package
(3 taipei cycle issues)
ESD/TSD Package (ALL 7 esd & tsd issues)
€10,000
€8,000
€14,400
Full page (inside front cover)
€7,800
€5,600
€10,720
Full page (regular position)
€6,800
€5,000
€9,500
Junior page (regular position)
€6,800
€4,600
€9,690
1/2 page (regular position)
€6,000
€3,800
€7850
1/3 page (regular position)
€5,500
€3,200
€7,000
1/4 page (regular position)
€4,500
€2,900
€6,200
1/5 page (regular position)
€3,600
€2,500
€5,200
€16,000
€12,000
N/A
Full page (outside back cover)
1/5 page (outside front cover) Agency discount of 15% is available - only to registered advertising agencies that make the initial enquiry/booking and handle all artwork themselves with the client and that process the payments.
For enquiries regarding enclosures and furnished inserts, please contact sales@bikeshowdaily.com
SHOW DAILY MEDIA KIT 2011
2
A DV E RT I S I N G S I Z E S
Full Page
JUNIOR Page
MEASUREMENTS
MEASUREMENTS
artwork inc. 5mm bleed:
artwork inc. 5mm bleed:
255 mm x 350 mm
180 mm x 260 mm
trim area: 245 mm x 340 mm
trim area: 170 mm x 250 mm
text content area:
text content area:
225 mm x 320 mm
160 mm x 240 mm
any images to cover this area!
any images to cover this area!
keep text inside this area measured from page centre!
keep text inside this area measured from page centre!
1/2 pg. horiz.
1/2 pg. vertical
1/3pg. horiz.
MEASUREMENTS
MEASUREMENTS
MEASUREMENTS
MEASUREMENTS
artwork inc. 5mm bleed:
artwork inc. 5mm bleed:
artwork inc. 5mm bleed:
artwork inc. 5mm bleed:
any images to cover this area!
any images to cover this area!
any images to cover this area!
255 mm x 179 mm
1/3pg. vertical any images to cover this area!
142 mm x 350 mm
255 mm x 126 mm
trim area: 245 mm x 169 mm
trim area: 132 mm x 340 mm
trim area: 245 mm x 116 mm
trim area: 84 mm x 340 mm
text content area:
text content area:
text content area:
text content area:
122 mm x 330 mm
235 mm x 111 mm
keep text inside this area measured from page centre!
keep text inside this area measured from page centre!
keep text inside this area measured from page centre!
235 mm x 159 mm
94 mm x 350 mm
keep text inside this area measured from page centre!
74 mm x 330 mm
1/4 pg. vertical
MEASUREMENTS
1/5 pg. horiz.
MEASUREMENTS
MEASUREMENTS
MEASUREMENTS
artwork inc. 5mm bleed:
artwork inc. 5mm bleed:
artwork inc. 5mm bleed:
artwork inc. 5mm bleed:
1/4 pg. horiz.
any images to cover this area!
any images to cover this area!
any images to cover this area!
255 mm x 94 mm
1/5 pg. vertical any images to cover this area!
132 mm x 179 mm
255 mm x 77 mm
trim area: 245 mm x 84 mm
trim area: 122 mm x 169 mm
trim area: 245 mm x 67 mm
trim area: 122 mm x 135 mm
text content area:
text content area:
text content area:
text content area:
112 mm x 159 mm
235 mm x 57 mm
keep text inside this area measured from page centre!
page inc. bleed
keep text inside this area measured from page centre!
keep text inside this area measured from page centre!
235 mm x 79 mm
page trim area
page text area
132 mm x 145 mm
advert inc. bleed
keep text inside this area measured from page centre!
112 mm x 125 mm
advert trim area
advert text area
P R E - S H OW E M A I L N E W S L E T T E R S
T
he email newsletter for the Taipei Cycle Show is distributed to 20,000 industry people worldwide. Produced by bikeshowdaily.com and distributed by TAITRA, the organizers of the Taipei Show. We offer a limited number of advertising opportunities in each of the nine issues which will be published December through March.
Sidebar advertisement
(with clickthrough to your website) Dimensions: Advertising fee:
180 pixels (width) x 180 pixels (height) â‚Ź250 per insertion + discounts for multiples
Banner advertisement
(with clickthrough to your website) Dimensions: Advertising fee:
570 pixels (width) x 150 pixels (height) â‚Ź300 per insertion + discounts for multiples
Taipei Cycle e-Newsletter schedule: December (2 issues), January (3 issues), February (3 issues), March (1 issue). For further details and to reserve your space, contact: Tom Kavanagh at tom@bikeshowdaily.com
SHOW DAILY MEDIA KIT 2011
Two New Product introductions are guaranteed with booking of an all-issue ad package. In the case of Show Dailies in more than one language, requests for placement in particular languages must be specified and appropriate translations supplied. K.B. Media Ltd. takes no responsibility for any errors in such translations.
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CO N T E N T I N C LU S I O N
New Product Introductions must be in the following format: 1. Show name (i.e. Eurobike or Taipei Cycle) 2. Company/brand name 3. Product name & description (maximum 100 words) 5. Photo filename 6. Stand number at the show
Please email text and photo files as early as possible to: tom@bikeshowdaily.com. A RT WO R K S U P P LY ( P D F FO R M AT O N LY )
T
he Eurobike Show Daily (ESD) and Taipei Show Daily (TSD) are published on each of the 3 exhibition days - the Eurobike Daily also has an additional issue distributed on Demo Day. The deadlines for submission of ad materials are August 12th, 2011 (ESD) and March 1st, 2011 (TSD). In case of ads being late, we reserve the right to publish advertiser's previous ads (if available).
Composite PDF format ONLY for ad submission (5mm bleed included where applicable). Ads can designed by us if required, subject to a design fee of â‚Ź60.- an hour (proofs included). Should you wish to avail of this service, please contact markus@bikeshowdaily.com.
Grayscale colour mode) in actual reproduction size at 300dpi resolution or higher. - include flat jpg-preview of adverts (when supplying finished artwork), to allow us check for accurate reproduction. - ensure that any files submitted contain SINGLE advertisements. (i.e. NO MULTIPLE ADS to be submitted in one single file).
Please supply ads in high-res PDF format only! - Minimum resolution: 300dpi in actual size in order for adverts to be suitable for print. - only use Type 1 Fonts - No TrueType fonts or font substitutions. All fonts used should be either imbedded/supplied or otherwise converted to paths where applicable.
- ensure that folders containing multiple files are compressed into self-extracting ZIP-archives before they're uploaded to our FTP-server.
Terms & Conditions - Please note that we will NOT accept any responsibility whatsoever for errors which result from the supply of non-PDF files!
FILENAMES Filenames of adverts should CLEARLY indicate your company name (and issue number if different materials are being used on various days). For example: Company_TSD2_ADSIZE_HOR/VER.pdf
FTP-upload: Ad submissions accepted either by email to tom@bikeshowdaily.com or by upload to our FTP-server: Server: ftp://ftp.bikeshowdaily.com Username: ftp1178309-admaterial Password: admaterial
- include all image used in SWOP (CMYK or
CO N TAC T U S
K.B. MEDIA LTD, 28 Llewellyn Way, Rathfarnham, Dublin 16, Ireland Ad Sales Asia / Pacific Peggy Lee
T: +353 (0)1 4930179 | M: +353 (0)87 2844374 info@bikeshowdaily.com | www.bikeshowdaily.com
T: +886 (0)2 2768 4272 peggy@bikeshowdaily.com
project manager Tom Kavanagh
Ad Sales Latin america George Aburad T: +55 (0)11 8447 1475
george@bikeshowdaily.com
T: +353 (0)872844374
Senior Editor Jo Beckendorff
tom@bikeshowdaily.com
DESIGNer Markus Ziermann
T: +49 (0)160 97327038
T: +49 (0)160 90240690
jo@bikeshowdaily.com
markus@bikeshowdaily.com
SHOW DAILY MEDIA KIT 2011
Please indicate below the desired size and frequency of your advertising requirements in the Eurobike Show Daily and/or Taipei Show Daily ...
A DV E RT I S I N G O R D E R FO R M
fax, or scan and email, this order to: Jo Beckendorff, Germany
or post hardcopy to: K.B. Media Ltd. 28 Llewellyn Way Rathfarnham, Dublin 16 IRELAND
F: +49 (0)89 497586 sales@bikeshowdaily.com
Tom Kavanagh, Ireland
F: +353 (0)1 4930179 sales@bikeshowdaily.com
advertising specifications Advertising format:
Full page
1/2 page horizontal
1/4 page vertical
Full page
1/2 page vertical
1/5 page horizontal
Full page
1/3 page horizontal
1/5 page vertical
(prime spot: inside front cover) (prime spot: inside back cover) (prime spot: back cover)
(regular 'random' inside spot) (regular 'random' inside spot) (regular 'random' inside spot)
Full page
1/3 page vertical
Junior page
1/4 page horizontal
(regular 'random' inside spot) (regular 'random' inside spot)
(regular 'random' inside spot)
Insertion frequency:
(regular 'random' inside spot)
7-Day ESD+TSD Package
(all 3 Taipei Show Daily 2011 + all 4 Eurobike Show Daily 2011 issues)
4-Day ESD Package
(regular 'random' inside spot)
(all 4 Eurobike Show Daily 2011 issues)
3-Day TSD Package
(regular 'random' inside spot)
(all 3 Taipei Show Daily 2011 issues)
1/5 page horizontal
TSD e-Newsletter Ads
(prime spot: front cover)
Taipei Show Daily 2011 pre-show mailings.Please specify details in Notes section below!
(regular 'random' inside spot)
payment information Agreed price:
â‚Ź (Euros)
Currency: Payment terms:
✓
NT$ (Taiwanese Dollars)
US$ (US Dollars)
30 days from invoice issue (invoices for each show issued separately)
notes / special requirements (if agreed in advance)
NOTE 1: Advertising copy deemed objectionable by publisher for any reason may be rejected.
NOTE 2: For bookings other than 3/4/7-day package deals, K.B. Media Ltd. reserves the right to select the issue(s) in which the advertising will appear.
client details / agreement I herewith authorize K.B. Media Ltd. to insert our advertisement in the Show Daily issues specified above, according to the specifications listed. I agree to pay at the rates under the conditions shown in the rate info attached / published in the Show Daily Media Kit.
Company name: Contact person: Street address:
- day Date: Postal code: Country: Telephone: Email:
City:
Initials: Signature :
- month -
/ Surname:
- year -
/
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