LOOTLO BRAND GUIDELINES
we bargain you gain
BRAND GUIDELINES
Hello! Designing for Lootlo.pk? You have come to the right place. These guidelines are for Lootlo.pk communications.
Guidelines for use To maintain its identity and consistency, Lootlo.pk brand must be used according to certain specifications. These guidelines are set throughout this manual. Uses as the official identity of Lootlo.pk, this guide is to aid as: • A tool for promoting Lootlo.pk • A location brand with Lootlo.pk events Guidelines to protect its identity and achieve recognition; the Lootlo.pk must be used consistently. These guidelines will assist you in drafting designs in the most correct manner.
Table of Contents 1 | Identity 2 | Our Logo 3 | Logo Option 4 | Icon Option 5 | Clear Space & Size 6 | Color Palette 7 | Typography Primary 8 | Typography Secondary 9 | Icons & other formats
01
Identity
Lootlo.pk comes in the fore front online ventures that are providing products and services nationwide free of cost. By giving customers more of what they want - low prices, vast Selection, and convenience. Lootlo.pk continues to grow and evolve as reliable shopping platform. One of the primary reasons to choose the color green is our National Flag. We chose green since it is an emotionally positive color, giving us the ability to love and trust ourselves and others unconditionally. This is a color that has a strong sense of right or wrong, inviting good judgment. ‘discount’ or ‘sale’. Moreover, raised eyebrows in our logo indicate the sign of excitement we get after hearing the term ‘discount’ or ‘sale’.
02
Our Logo
logo
Tagline
Lootlo Brandguide
2
03 Four-color knockout
Logo Option One-color knockout The Preffered logo should be the logo used unless there are production limitations, or the logo is being used in joint communication with other brands.
One-color Reverse knockout
The provided one-color version may be used as a single color or as a knockout for joint communication with other brands.
Black & White knockout
Grayscale knockout
04
Icon Option The Preffered logo icon should be used unless there are design and production limitations.
Icon is prefered to have a 0500 (on the clock) shadow.
we bargain you gain
When used with the tagline, tagline should be broken down into two lines.
Lootlo Brandguide
4
05
Clear Space & Size
Minimum clear space
Minimum Size with tagline 2in x 1.5in
Minimum Size without tagline 0.75in X 0.25in
06
Color Palette PANTONE 7541 c PANTONE 425 c
PANTONE 7483 c
PANTONE 1375 c
PANTONE 362 c
PANTONE 7409 c
PANTONE 584 c
PANTONE 166 c
PANTONE 583 c
PANTONE 1797 c
07
Typo graphy Primary
Tex Gyre Adventor Tex Gyre Adventor is the primary type for our brand. The whole font family can be used. Regular shall be used for the body copy. For headlines and Sub headlines use Bold.
ABCDEFGHI JKLMNOPQ RSTUVWXYZ abcdefghijklm nopqrstuvwxyz
Ss
Regular
1234567890 Ss Ss Bold
Bold Italics
08
Typo graphy Secondary
Segeo UI Segeo UI is the secondary type for our brand. The whole font family can be used. Regular shall be used for the body copy. For headlines and Sub headlines use Bold.
ABCDEFGHI JKLMNOPQ RSTUVWXYZ abcdefghijklm nopqrstuvwxyz
Ss
Regular
1234567890 Ss Ss Bold
Bold Italics
Lootlo Brandguide
8
09
Icons & other formats
KARACHI
ISLAMABAD
Lootlo provides it’s services all over Pakistan. These are icons representing the famous monuments of the cities. Same design style shall be used If an icon is designed for any other city besides the one metioned above.
MULTAN
LAHORE
RAWALPINDI
Mechanism of the deal Icons to be used to indicate the stages of the process of the deals. Prefered type of illustration is flat illustrations.
THIS THIS IS IS FOR FOR YOU YOU
For 3d text use 3 layers of text one on each other. This format is only prefered for short direct messages.
or Shadow
For pamphlet price should be written in this format; percentage discount, actual price and the discounted price.
Depth
Surface
Q Mobile | Noir V4 40%
OFF
20 500
Rs.
16,500
Lootlo Brandguide 10
we bargain you gain