brand book. two thousand and twelve.
contents 04 logo 06 formatting 09 color 12 applications 13 typography 14 collateral
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logo The Social6 logomark is referred to as the ‘jack’. The six colors of the jack represent various forms of social media.
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logotype
logomark
slogan
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formatting The Social6 logomark should be applied at a minimum height of .75 in. including the white outline.
ideal size
1.5 in
minimum size
.75 in
Note: When the logomark is applied at a height of less than 1.5 in, the slogan should not be included.
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The primary positioning of the logotype is adjacent to the jack, but it may also be placed below for specific applications.
left alignment
.1 in
.1 in
center alignment
.2 in
.2 in
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formatting cont. Logotype size varies in proportion to the logomark depending on positioning. When the slogan is not included, the logotype should be larger.
Note: The white outline/interior should always be present on vectorial use and even on transparent bitmap formats to maintain sizing proportions with various applications.
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color When possible, the jack should be applied with a gradient color pallete (CMYK-specific values). However, the spot color pallete offers an alternative for special applications (RGB and Web-Safe values included).
gradient logo
60.09.02.06
33.00.00.00
66.57.08.03
52.34.00.00
94.86.11.16
80.61.00.00
00.91.89.14
80.61.00.00
00.27.100.00
00.09.82.00
64.00.96.14
36.00.96.00
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spot logo
4 4 .01.0 0.00 | 1 30. 209. 24 5 | 82. D1 . F5
6 4 .53 .01 .01 | 1 05 .1 1 8.1 81 | 69.76 . B 5
8 6 .7 1.13.01 | 6 2. 9 0.1 52 | 3D. 5 A. 9 8
0 0.9 0.8 3.00 | 239. 6 5 . 57 | E F. 41 . 39
0 0.17.9 8.00 | 25 5 . 209.1 2 | FF. D1 .0C
53 .0 0.10 0.00 | 1 33.1 9 6 . 6 5 | 85 .C4 . 41
spot logo & color slogan
0 0.0 0.00. 9 0 | 88. 89. 9 1 | 5 8. 59. 5 B
0 0.0 0.0 0.70 | 1 28.1 30.1 33 | 80. 82. 85
color slogan
0 0.0 0.0 0. 9 0 | 88. 89. 9 1 | 5 8. 59. 5 B
53 .0 0.100.00 | 1 33.1 9 6 . 6 5 | 85 .C4 . 41
CMYK | RGB | Web Safe RGB
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color groups
When applied to a background color, the logomark should include a white outline. Size and positioning guidelines do not change.
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applications The Social6 logomark should only be applied to a white, light blue or navy background (radial gradient files provided).
acceptable
Light background with white outline
Dark background with white outline
not acceptable
Backgound image without outline
Rotation
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Background color without outline
Drop shadows or glows
typography Gotham by Hoefler Frere-Jones is the primary font for both display and copy type, while Veneto Handwriting can be used for specific applications that require varied type.
P RIMARY DISPLAY
G OT HA M Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
SE CONDARY DISPLAY
Ven eto Ha nd w r i ti ng Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
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collateral Print collateral templates are provided as editable .eps files.
letterhead
po box 4534 | santa fe, nm 87502-4534 | usa | 1.888.307.8509
social6.us
visit us!
Date Here Name Here Company Here Address Here
To Whom It May Concern: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus lobortis semper sodales. Praesent luctus enim nec sapien ornare vitae aliquet est venenatis. Maecenas euismod molestie tellus, vel sagittis ante venenatis quis. Donec eget dolor metus. Quisque viverra pellentesque sem eget venenatis. Morbi lobortis, metus a posuere tincidunt, lacus odio varius nunc, sed viverra risus orci vel tortor. Fusce commodo turpis at enim viverra pulvinar. Aliquam a diam libero. Vestibulum laoreet placerat dui, eu auctor est ultrices vehicula. Curabitur sollicitudin fringilla posuere. Vestibulum rhoncus, neque vitae dictum facilisis, tortor sem mattis ligula, id eleifend ipsum eros non velit. Pellentesque auctor, orci eu porta dapibus, mauris dui sagittis odio, in fringilla tellus elit ut leo. Nunc libero erat, lobortis sed pellentesque sit amet, accumsan sed est. Mauris id blandit justo. Nunc eros sapien, tristique ut posuere a, pellentesque ac nisl. Vivamus ac risus felis. Pellentesque tincidunt porttitor faucibus. Sed mattis, nulla sit amet congue fringilla, risus ipsum auctor mi, quis auctor enim mauris a massa. Pellentesque ut leo erat. Praesent mollis sem vel diam. Sincerely, Name Here Title Here p:001-202-4045 f:001-242-3033 name@social6.us
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business cards
seth browder seth@social6.us 1.888.307.8509 ext. 1301 social6.us
envelopes
place stamp here
po box 4534 | santa fe, nm 87502-4534 | usa
recipient name address goes here street name here city, state, zip, country
you’ve got mail!
visit us! PLEASE RECYCLE
social6.us
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