Linkedin Live All you need to know..
The concept of Linkedin Live Taking a cue from Facebook Live (launched in Aug 2015), Twitter Live (launched in Mar 2015), Instagram Live (launched in Nov 2016), Linkedin launched its live feature on Feb 22, 2019. Through its unfiltered nature, Linkedin Live video presents a unique and exciting opportunity to create authenticity, give exclusive access to a private event, celebrate a moment or establish a brand as bold and innovative. Apply for your Linkedin page to be eligible for Linkedin Live: https://www.linkedin.com/help/linkedin/ask/lv-app Features of Linkedin Live: Invite Only Mandatory to use a 3rd party tool You can’t schedule a Linkedin Live Advanced analytics feature of Firmographic data.
Why pay heed? What makes Linkedin Live relevant?
Linkedin Live by the numbers 24x more comments 7x more reactions 62% companies 73% B2B Marketers Source: Hootsuite’s “Social Media Trends 2019” report
For Linkedin Live streams versus native videos For Linkedin Live streams versus native videos Plan to adopt live broadcasting in the future 73% B2B Marketers- Video positively impacts marketing ROI
Linkedin Live: Utility Foster real-time conversations with your professional audience
Interactivity
Host an “Ask Me Anything� session Interview an influencer Talk about a pressing and relevant issue over multiple episodes
Linkedin Live: Utility Go behind the scenes
Events
Talent Branding- Highlight the corporate culture Live overview of a much coveted event Unveil a new thought provoking idea Talk to a change maker for a behavior inducing campaign
Case studies How are eminent organisations using Linkedin Live‌
Linkedin Live: Live Event
MIT Tech Day 2019 fetched 4,121 interactions and 2,458 comments
Linkedin Live: Live Event
Boston Consulting Group held a series of multiple-episodes centered on ‘Leading in the New Reality Live’2that saw 40,213 views, 1,334 engagements and 832 comments!
Linkedin Live: Corporate culture
CISCO Live video about team culture saw 3,131 interactions and 1,554 comments
Linkedin Live: Insights
WorkDay fireside chat on Healthcare saw 766 interactions and 249 comments
Best practices How to optimize the feature of Linkedin Live‌
Linkedin Live: Best Practices
Series-based content
By committing to a weekly or monthly series, you teach your audience to tune into your Page at a specific time and spend less time on marketing.
Linkedin Live: Best Practices Refrain from going live more than once a day
A subset of your followers are notified via push notification every time you go live. The subset generally includes those who are currently active on LinkedIn and a percentage of your inactive followers who are most likely to engage with video. Pinging them more than once per day can lead to a suboptimal experience for members.
Linkedin Live: Best Practices Avoid prerecorded videos
When your followers get notified about your live stream, they expect the stream to be happening in real-time, with the opportunity to have a live conversation with your brand
Linkedin Live: Best Practices Be Prepared
Be Consistent
Be Authentic
Be Flexible
To-do & Not to-do Ensuring the success of Linkedin Live
Linkedin Live: Best Practices Test your internet connection
Before the Stream
Get the right people in the room- One person to operate the camera and one person to moderate the conversation. Plan to stream for at least 15 minutes Analyze your audience Promote your stream Hashtag your stream
Linkedin Live: Best Practices
During the Stream
•
Moderate your stream
•
Engage your audience
•
Take advantage of your network
•
Be yourself!
Linkedin Live: Best Practices
After the Stream
•
Repurpose your live stream
•
Transcribe your live stream
•
Cross post it across various social media channels
Tracking success Key Data points to gauge the success of your Linkedin Live video
Linkedin Live: Tracking Success Branding
Peak number of concurrent viewers while the video was live Total minutes watched
Engagement
Total number of views Viewers for both live and replay versions Number of reactions, comments, and shares Firmographic Data- Top Pages, titles, and location watched from– This is unique feature of Linkedin Live statistics!)
Thank you Please feel free to reach out to us: Ambuj@socialbuzz.org.in | dheerajims@gmail.com | +91 7042106011