HOW WE LOOK Branding Guidelines October 2015
DOWNTOW N B EL L INGHA M PA RTNERS HI P
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Contents Our Logo Logo Variations
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Clearspace 6 Prohibited Use of Logo
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Event + Theme Logos
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Color Palette
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Design Samples
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Photography 16
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Our Logo Is Awesome 01 Our Beloved “B” Mark Our mark is the cornerstone of our visual brand. As a modern monogram, it represents our name and the city we are passionate about. Our vision is for a vibrant city, full of innovation, creativity and action and it is our hope that this mark will become synonomous with these qualities. 02 Combination Mark When it is necessary for our name to be spelled out, it should always be set in this exact lock-up to the right of our mark. 03 Grayscale Logos Sometimes our logo will be printed in white, black or dark grey. This could be for any of the following reasons:
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Designs–like the cover of this guide–call for our logo on a styled photoO
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Our parters include our logo in their branded materials and our brand needs to play second fiddle.
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Printing equipment or processes limit only to black or grayscale printing.
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Our Logo Demands Respect Our visual brand remains strong when all our assets are used consistently and applied with design expertise, consistent with best practices. 01 Do not outline our logo. 02 Do not display logo at an angle. 03 Do not rearrange logo elements. 04 Do not display logo in anything other than brand colors or black and white. 05 Do not compress the logo. 06 Do not place the logo on an image with insufficient contrast.
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Our Logo Has A Bubble In order to ensure our logo stands out amongst other graphic elements, be sure to include proper margin on all four sides. Using the width of the B mark as a measurement is a simple way to achieve adequate clearspace.
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Logos For All Ocassions Bellingham is bursting with innovation and diverse types of creatives. We have expanded the B mark to represent a variety of events and initiatives all focused on the enhancement of our beautiful downtown. The iconography within the letterform should be consistantly simple so as to be legible at large and small sizes. We fully expect that more marks will be added to this initial collection. New marks should be created by professional designers to ensure a high level of quality and continuity across the collection.
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RUSH
EER
EAT
UILD
EAUTIFY
OTTLE
ITE
RAIN
USINESS
IKE
ALL
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Our Colors Have Energy Our colors have been carefully selected to convey the creativity and energy we bring to downtown bellingham. Our color palette is broad, representing the diversity of people with whom we partner and collaborate. Typically colors other than our dark grey should not be combined in the same collateral. This monochromatic approach to design supports our modern aesthetic and presents our content with sophistication and focus.
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Primary
Pantone 485 U #eb5a4e RGB (235,90,79) CMYK (2,80,70,0)
Pantone 446 U #626968 RGB (99,106,105) CMYK (62,49,51,10)
Secondary
Pantone 631 U #53b0cb RGB (84,176,203) CMYK (64,13,15,0)
Pantone 382 U #98c23c RGB (152,194,61) CMYK (46,4,100,0)
Pantone 021 U #f26d31 RGB (243,110,50) CMYK (0,71,90,0)
Pantone 5125 U #f26d31 RGB (243,110,50) CMYK (0,71,90,0)
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Our Designs Are Consistent Our logo, colors and typography are just foundational elements of our visual brands. How we implement these and other graphic elements is key to maintaining a brand that is consistent and portrays a sophisticated design sense. Here are some pieces in which we’ve already visualized the Downtown Bellingham Partnership brand in new ways.
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Our Photos Are Genuine The photography we use in our brand materials captures vibrance of the city we love and the people that make it great. Our photos are professionally taken and feature unique perspectives and dynamic lighting and depth of field. Our photography is...
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dynamic
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genuine
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professional
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inviting
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