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BEST PRACTICES FOR PROMOTING A BRAND ON SOCIAL MEDIA CORPORATE BRANDING GUIDELINES
KEY CONCEPTS Scope of the Guidelines Few tips for promoting a brand on Social Media Choose the right social media platform which suits your brand Promote your brand to the right audience Collaborate with influencers Regularly post updates related to your brand or product Run a giveaway SOCIAL HACKETTES
OUR BRAND ETHOS Social media is by far one of the most popular tools that every business owner and brand needs in order to reach a wider audience even outside their target group. It has over the years reaped lots of benefits for its users no matter the industry their business falls under. There are various social media platforms and those you use for your business has the power to make or break you as well as give you either positive or negative results. For a fact, though, social media is a good way to reach a wide audience. Seeing billions of individuals uses it on a daily basis, you may still need to choose the best one that suits your business type.
Here are a few tips for promoting a brand on Social Media Platforms IF DONE RIGHT, PROMOTION IN SOCIAL MEDIA CAN BE A GAME CHANGER FOR A BRAND AND IT CAN HELP THEM REACH THEIR GOALS WITH LEGITIMATE EFFORTS. FOLLOW THESE FIVE STEPS CURATED FOR BRAND WHO WANTS TO KNOW THE BEST PRACTICES ON HOW TO USE THE SOCIAL MEDIA FOR PROMOTIONS.
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CHOOSE THE RIGHT SOCIAL MEDIA PLATFORM WHICH SUITS YOUR BRAND Before you jump onto a certain social media platform, you need to do your research on how well your industry does on the particular platform. Search some of your competitors to see how the general audience of a select social site responds to them. Bear in mind, not all platforms brings the same results for your business type thus doing checks will save you lots of time and money. Also, you can test each with a sample of what your business offers and see which gives a better return on the investment you made.
Promote your brand to the right audience
One of the best ways to get great results is by advertising and reaching out to the right target audience. You must first research the type of persons who are interested in your business, know the social platform they most frequent and connect with them there.
COLLABORATE WITH INFLUENCERS Connect your business or brand with those whom you know can guide you to success. Collaborating with them will provide you with much-needed success tips that you can use to build and expand your brand's awareness to your target audience. Interact with them on the platform as well as through other media (if possible) and learn from them. You can also have them brandish your business on their advertising channel as well to help build your follower’s base which is the potential to develop sales leads. SOCIAL HACKETTES
REGULARLY POST UPDATES RELATED TO YOUR BRAND OR PRODUCT More than 80% of the world is on social media therefore who support your business is definitely there as well. The platform provides the avenue for you to showcase what you are doing, or what you have in store for your clients. You can post these updates through various options like texts, videos, live post or via many other features found on the different platforms. When people do business with you, they want to be assured of new and improved services on a regular basis. SOCIAL HACKETTES
RUN A GIVEAWAY Giveaways and surprises do the trick on social media than any other campaign or brand awareness. The fact that persons know they will be getting a reward from the business they are supporting, will make them feel valued. It also helps to build a good cliententrepreneur relationship and develop some level of trust for you and your brand. See it as customer appreciation servicing while giving back to the community.
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