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AAF Rio Grande Valley: Data is Key
Photography by: Sergio Arriata
On May 21st, the American Advertising Federation (AAF) Rio Grande Valley hosted its bi-monthly luncheon at the Embassy Suites McAllen Convention Center. Victoria Garcia Galarza, Sales Director for Causal IQ in Austin and past president of AAF Austin Ad2, shared strategies for unlocking data-driven consumer insights and discussed optimizing media buying for maximum impact.
AAF RGV hosts monthly talks and mixers on topics covering all aspects of marketing and advertising. To learn more about AAF RGV visit AAFRGV.com
