Noche De Magica

The 7th of December is Noche Magica in Texas when the 2024 McAllen Holiday Parade presented by H-E-B and powered by Bert Ogden returns as the state’s largest illuminated holiday and helium balloon parade.

Noche Magica is the parade’s 2024 theme that celebrates the magic of the Rio Grande Valley’s holiday culture. The creative teams behind the McAllen Holiday Parade chose Noche Magica to honor local traditions and share them with a growing TV audience.

“There’s something magical about people seeing things they grew up with recognized on a national stage,” said Mr. Joe Vera, McAllen Assistant City Manager. “Noche Magica will premier motorized spinning floats, celebrities, and more surprises that connect our guests with everything they love about McAllen’s hometown holiday spirit.”

Those connections include new giant helium balloons featuring iconic characters the Valley grew up watching. This year’s parade welcomes the premier of balloons celebrating SpongeBob Squarepants’ 25th anniversary, Hello Kitty’s 50th anniversary, and Shrek. Not only will these balloons join returning favorites, they’ll do something that doesn’t happen anywhere else – spin!

The Vuelta is a McAllen Holiday Parade tradition that began when balloon handling teams heard the crowd shout vuelta (spin and twirl) as they traveled down the route. They got in the spirit, spun their balloons to massive cheers, and created one of the parade’s signature attractions.

The Vuelta is so popular that it can be seen at three dedicated events within the parade: the spin-off at the McAllen Veterans Memorial Stadium Opening Extravaganza, the South Padre Island Vuelta Zone, and the McAllen International Airport Skybox Fan Experience.

The parade’s Opening Extravaganza’s spin-off joins the stadium show’s live performances, marching bands, dancers, and fireworks show. The SPI Vuelta Zone will be hosted by Rich and Payton from the John Jay & Rich show at a dedicated vuelta area. The McAllen International Airport Skybox will feature the Dallas Cowboys Cheerleaders and Demarcus Lawrence leading the crowd to cheer for the vuelta.

The Dallas Cowboys are another returning Valley favorite, with Demarcus Lawrence joined by Super Bowl winners #79 Erik Williams and #67 Russell Maryland. Tickets to the McAllen Holiday Parade Opening Extravaganza, the SPI Vuelta Zone, and the McAllen International Airport Skybox are limited, so families should reserve theirs as soon as possible for the best holiday experience at mcallenholidayparade.com

A show as big as the McAllen Holiday Parade is only possible thanks to the support of community pillars who sponsor, volunteer, and help make the holiday brighter for Valley families.

The 2024 McAllen Holiday Parade is presented by H-E-B and powered by Bert Ogden Fiesta Dealerships. The parade is also supported by Reliant Energy, McAllen International Airport, Lone Star National Bank, South Padre Island, and many more valued community sponsors.

The 2024 McAllen Holiday Parade presented by H-E-B and powered by Burt Ogden is this December the 7th in McAllen, at mcallenholidayparade.com