NON-PROFIT SPOTLIGHT: LIFE RADIO

In November 2023, a new radio station joined the Rio Grande Valley’s media scene with the launch of Life Radio 104.9 FM. This new English-language Christian radio station, managed by the Non-Profit Christian Ministries of the Valley, Inc., builds on the foundations set by its Spanish counterpart, 1290 AM Radio Vida, which has been broadcasting since 1991.

The decision to start Life Radio came after Christian Ministries of the Valley acquired the RGV Metro Station, aiming to broaden their outreach and connect with a wider audience. This move was driven by the desire to offer programming that catered to both English and Spanish speakers in the area.

Life Radio has quickly established itself as a fixture in the community, attracting listeners with its thoughtful mix of music and spiritual content. The station’s lineup includes well-known local and network personalities like Eli Lara and Leo Marroquin, whose shows have become favorites among listeners for their informative and engaging nature.

As a non-profit organization, Life Radio relies heavily on community support to keep its operations running. To bolster this effort, the station has organized its first Sharea-thon, set to take place from May 15th to 17th. The event is an opportunity for both individuals and businesses to contribute through donations and program underwriting, which are crucial for the station’s sustainability.

Listeners are encouraged to tune into Life Radio 104.9 FM to enjoy a range of programs that entertain and enrich the community’s spiritual life.

956-762-1049

P.O. Box 1290 Weslaco, TX 78599