PERFECT DIGITAL MARKETING STRATEGY by Socialite Digital Media

PERFECT DIGITAL MARKETING STRATEGY TO TRAVEL IS TO LIVE

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SEARCH ENGINE OPTIMIZATION SEARCH ENGINE OPTIMIZATION ( SEO ) LEADS HAVE AN AVERAGE CLOSE RATE OF 14.6 % , WHILE OUTBOUND LEADS ( SUCH AS COLD CALLS OR PRINT ADVERTISING ) HAVE AN AVERAGE CLOSE RATE OF 1.7 % . HAVING YOUR WEBSITE OPTIMIZED FOR SEO IS A NECESSITY HEADING INTO 2015. BY HAVING AN SEO STRATEGY IN PLACE, YOU CAN INCREASE YOUR LEADS AND GROW YOUR BUSINESS FOR NEXT YEAR.

GET STARTED ON INSTAGRAM

IF YOU HAVEN ’ T STARTED AN INSTAGRAM ACCOUNT FOR YOUR BUSINESS, WHAT ARE YOU WAITING FOR? THE YOUNGER GENERATION HAS FLOCKED TO THIS SOCIAL MEDIA PLATFORM WITH OVER 200 MILLION MONTHLY ACTIVE USERS ( ACCORDING TO EXPANDED RAMBLINGS ) . ADVERTISERS ARE GETTING MORE OF AN OPPORTUNITY TO SHARE THEIR CONTENT THROUGH FILTERED PHOTOS. INSTAGRAM IS ONE OF THE MOST NATURAL WAYS TO SHARE CONTENT FOR YOUR BRAND. IT IS BETTER TO BE A STEP AHEAD OF THE GAME THAN 2 STEPS BEHIND IT.

YAHOO! BING NETWORK THE AVERAGE COST PER CLICK ON YAHOO! BING WAS 10 % TO 24 % LOWER THAN ON GOOGLE ADWORDS. A LOWER COST PER CLICK CAN YIELD A LOWER COST PER ACQUISITION, WHICH IS THE EXACT REASON WHY YOU SHOULD START TAKING THE SEARCH NETWORK SERIOUSLY THAT RECEIVES 11.6 % OF THE MARKET SHARE THIS UPCOMING YEAR.

FACEBOOK LOOKALIKE AUDIENCE WHAT EXACTLY IS A FACEBOOK LOOKALIKE AUDIENCE? ACCORDING TO FACEBOOK, LOOKALIKE AUDIENCES LET YOU REACH NEW PEOPLE WHO ARE LIKELY TO BE INTERESTED IN YOUR BUSINESS BECAUSE THEY ’ RE SIMILAR TO A CUSTOMER LIST YOU CARE ABOUT. WHEN YOU USE CUSTOM AUDIENCES, YOU CAN CHOOSE TO CREATE A LOOKALIKE AUDIENCE THAT TARGETS PEOPLE WHO ARE SIMILAR TO YOUR CUSTOM AUDIENCE LIST.

PAID PROMOTION ON FACEBOOK ADDING JUST $ 5.00 IN PROMOTION TO SELECTED FACEBOOK POSTS WILL DRASTICALLY INCREASE YOUR INTERACTION. YOU ’ LL START TO NOTICE A MAJOR SPIKE IN COMMUNICATION WHEN YOU BOOST YOUR POST FOR A SMALL BUDGET. WITH FACEBOOK ’ S EDGERANK ALGORITHM, THE LIKELIHOOD FOR A BUSINESS TO APPEAR HIGH IN THE NEWS FEED IS LESS LIKELY. THIS IS WHY FOR 2015, YOU SHOULD FOCUS ON POSTS THAT CAN YIELD THE BEST RESULTS AND BOOST THEM FOR A SMALL BUDGET.

EMAIL MARKETING IF YOU ARE A BUSINESS THAT ONLY SENDS OUT ONE EMAIL BLAST PER MONTH, START DOUBLING THIS NUMBER AND SEND OUT AT LEAST TWO PER MONTH. ACCORDING TO RESEARCH, EMAIL MARKETING REMAINS THE BEST DIGITAL CHANNEL FOR ROI. START STRATEGIZING HEAVILY AS TO HOW YOU WILL MAKE THIS FOR OF ONLINE MARKETING WORK FOR YOU BUSINESS IN 2016!

TWITTER OUTREACH THERE HAS BEEN A LOT OF FRUSTRATION AMONGST MARKETERS OVER ALL OF THE ADVERTISING THAT VARIOUS SOCIAL MEDIA CHANNELS ARE FORCING BUSINESSES TO PARTAKE IN. LUCKILY, TWITTER IS STILL A GREAT PLATFORM WHERE YOU CAN GROW YOUR FOLLOWING ORGANICALLY. START SEARCHING FOR HASHTAGS WITHIN YOUR INDUSTRY AND REACHING OUT TO USERS IN THIS FASHION. THERE IS A REASON WHY TWITTER HAS NEARLY 1 BILLION REGISTERED USERS! START REACHING YOUR TARGET AUDIENCE VIA TWEETS THROUGH THE PERFECT TWITTER OUTREACH STRATEGY IN 2016.

FACEBOOK RE-MARKETING IF YOU ARE A SOCIAL MEDIA MARKETER AND HAVE NOT TAKEN ADVANTAGE OF DISPLAY ADVERTISING ON FACEBOOK, YOU ARE MISSING AN OUTSTANDING OPPORTUNITY. NOT ONLY WILL THIS YIELD ONE OF THE HIGHEST RETURN ON INVESTMENTS FOR YOUR CLIENTS, IT WILL HELP WITH BRAND EXPOSURE, LEAD TO BETTER CONVERSION RATES AND PROVIDE A FLEXIBLE BUDGET WHICH WILL LEAD TO A MORE EFFECTIVE STRATEGY.

BETTER BLOGGING WE LIKE TO REFER TO BLOG CONTENT AS THE MATCH THAT STARTS THE FIRE. WHEN YOU WRITE A COMPELLING BLOG, IT HAS THE POTENTIAL TO RANK WELL ORGANICALLY IN THE SEARCH ENGINES. 80 % OF DAILY BLOG VISITS ARE NEW SO THIS IS A GREAT DRIVER OF NEW WEBSITE TRAFFIC! ADDITIONALLY, A BLOG CAN SERVE AS CONTENT FOR A FACEBOOK AND TWITTER POST AS WELL AS A TEASER FOR AN EMAIL MARKETING CAMPAIGN. BY CREATING BETTER BLOG CONTENT IN 2016, YOUR WEB TRAFFIC WILL INCREASE AND YOUR CONTENT WILL BECOME MORE COMPELLING

GOOGLE+ GAME PLAN GOOGLE + MIGHT NOT GAIN YOU THAT MUCH INTERACTION ON YOUR SOCIAL MEDIA POSTS. THIS SOCIAL MEDIA PLATFORM PLAYS A CRUCIAL ROLE IN SEARCH ENGINE OPTIMIZATION ON THE LOCALIZED LEVEL, WHICH MAKES THIS A MUST FOR MARKETERS IN 2015. THE MORE REVIEWS YOU GET, THE MORE CONTENT YOU POST ONTO YOUR PAGE AND THE MORE FOLLOWERS YOUR OBTAIN, THE HIGHER THE LIKELIHOOD THAT YOU WILL START RANKING WELL FOR LOCALIZED SEARCH TERMS.

YOUTUBE VIDEOS DID YOU KNOW THAT GOOGLE OWNS YOUTUBE? BY IMPLEMENTING VIDEOS INTO YOUR ONLINE MARKETING MIX, YOU CAN START TO GET SEARCH ENGINE EXPOSURE FOR THE VIDEOS THAT YOU UPLOAD ONTO YOUTUBE! THERE ARE A LOT OF GREAT TRICKS TO OBTAIN MORE VIDEO SEO EXPO2SURE. CHOOSING A PROPER TITLE TAG, UPLOADING A TRANSCRIPT AND EMBEDDING THE YOUTUBE VIDEO ARE JUST SOME OF THE TRICKS FOR OPTIMAL SEO EXPOSURE. ONLINE VIDEO SHOULD DEFINITELY BE INCLUDED IN YOUR 2016 DIGITAL MARKETING STRATEGY.

COMPELLING GRAPHICS THE MORE COMPELLING YOUR GRAPHICS ARE ON VARIOUS SOCIAL MEDIA CHANNELS, THE MORE INTERACTION YOU WILL RECEIVE. IN 2016 YOU WILL WANT TO INCREASE ENGAGEMENT AND GREAT PICTURES CERTAINLY HELP.

CONTENT CONTRIBUTION IF YOU WANT YOUR CONTENT TO BE SEEN BY MORE EYEBALLS AND GAIN MORE EXPOSURE, START CONTRIBUTING CONTENT TO OTHER BLOGS IN SIMILAR FIELDS.

ANALYTICS & REPORTING WE SPEND HOURS, SOMETIMES DAYS, MONITORING AND RECORDING ALL LEARNING CURVES FOR A WIDE RANGE OF INDUSTRIES, IN ORDER TO OFFER THE BEST DATA TO OUR CLIENTS THAT WILL BENCHMARK THEM AGAINST THEIR COMPETITORS. WE LOVE DATA – SO THE MORE WE CAN REVIEW, THE BETTER. WE NUMBER CRUNCH TO GUARANTEE ACCURACY IN OUR CAMPAIGNS AND STRIVE TO PERFECT OUR DIGITAL SCIENCE.

SOCIALITE DIGITAL MEDIA CONSULTANCY WE AT SOCIALITE DIGITAL MEDIA BELIEVE THERE IS NO BETTER FORM OF CREATING AMAZING RESULTS THAN ONE ON ONE, FACE TO FACE CONSULTING. THIS NOT ONLY HELPS US TO UNDERSTAND HOW OUR CLIENTS OPERATE BUT MORE IMPORTANTLY IT ALLOWS YOU, THE CLIENT, TO UNDERSTAND HOW WE WORK AND WE CAN ALSO IDENTIFY KEY AREAS IN YOUR BUSINESS WHICH WE CAN FOCUS ON TO GENERATE BETTER RESULTS FOR YOU.

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