Down to business
Get Married Media is a national wedding planning resource that reaches passionate brides on TV (WE tv Saturdays at 9:30am et/pt), online (www.GetMarried.com) and in print (Get Married magazine). Get Married connects brides with local and national wedding vendors and industry experts through entertainment and news. Get Married magazine (distribution 300,000) the new shopping and trend guide for the savvy bride - moves beyond the traditional ways of delivering a bridal publication - from the newest interactive technology and latest trends in bridal shopping and style to a colorful, fresh voice in the wedding genre. Closely integrated with the TV show and Get Married magazine, the online portal at getmarried.com offers brides an interactive experience, including a wedding shop that sells wedding accessories and products as seen in the magazine, as well as a wedding blog (bloggerbrides.com), video segments from the show, articles, image galleries and wedding planning tools. What inspired the Get Married brand? I have always had a passion for all things bridal and an entrepreneurial spirit. While researching the most lucrative and evergreen industries to break into, I found that death, taxes and weddings were lucrative and almost recession proof. Of those, weddings were the most uplifting. Weddings were always going to be around and, as a $60 billion a year industry, I knew I could carve out a unique space. Coming from the news world, I noticed a void in the wedding genre for a wedding lifestyle platform for brides to be entertained and informed. Thus Get Married was born. What is your favorite part of your job: My favorite part of my job is connecting with the brides! They continue to be an incredible resource for inspiration. I love when brides are able to take a trend and translate it for themselves—the results are inevitably unique and creative. We are all about the bride at Get Married, so when I see a bride’s vision come to life, it reinvigorates me to work harder. Photography credit: Donna Newman