Facebook Ads for Business – Worth the Investment?
When social media first became a “thing,” plenty of businesses complained about the fact that there wasn’t enough data available to track ROI on social media marketing. Then as these platforms matured and got more aggressive with their monetization, many of the same people threw their arms up about “pay to play” models. With over a billion users, calling Facebook huge is an understatement. As a result, the amount of activity that takes place on this platform is absolutely massive. While there are probably plenty of Facebook users who are interested in your business, that doesn’t mean you’re the only business they want to follow. This reality lead to the average Facebook user following lots of brands. And as businesses of all sizes often do, some started abusing this customer interaction. These factors led to Facebook becoming overrun with promotional content, which caused the company to step in and tweak their algorithm.
Although it’s still possible to reach Facebook fans for free by simply posting an update, businesses with Page Likes in the 4, 5 or even 6 figure range aren’t going to reach every single person for free. Facebook’s algorithm limits organic reach to the people who want to see it the most. If you want to reach more users, you’re going to have to pay for it. Facebook Ads Are Complicated but Very Powerful If your business has an active Facebook page but hasn’t done anything with ads, I recommend boosting the next post you publish with a $5 budget. This tiny experiment will give you a better feel for what’s possible in terms of reach with Facebook advertising. However, what I don’t recommend is establishing a monthly budget for Facebook ads and then limiting yourself to boosted posts. While you will reach more people, it won’t be in a way that’s optimized around specific objectives like driving website clicks or gathering leads. Making the most of Facebook ads requires diving into the Ads Manager or Power Editor. This is where things can get quite complicated but also give you access to a level of targeting that would have seemed impossible just a few years ago. From promoting keys pieces of content to retargeting website visitors, the options available with Facebook ads are almost endless. That’s why it’s so important to come up with specific objectives and a clear strategy for accomplishing those objectives. By putting plenty of time into planning before diving into spending money on Facebook ads, you’ll have a reliable way to understand your results and continue optimizing your campaigns to ultimately deliver the best possible ROI. ------------------------------------------------------------------------------------------------------Published By: Social Media Enthusiasts A Social Media Community Providing
-------------------------------------------------------------------------------------------------------