GEN Z: POWER TO RESURRECT BRANDS
Who are they?
What do they value?
The oldest Gen Zers were born in 1997 1
Authenticity
Gen Z is the most ethnically diverse, best-educated generation yet 1
67% of Gen Z would prefer to see real people rather than celebrities in advertisements 2
Reviews 47% of Gen Z research items on mobile devices while shopping at brick-and-mortar locations 3
Understanding the youngest generation and their power to resurrect brands
What are they interested in?
Social Media 45% of Gen Z say they’re online almost constantly 4
Streetwear Gen Z is all about streetwear, athleisure, and fast fashion—Nike and Adidas dominate the Gen Z shopping cart. 5
Video Games 73% own video game consoles. 6
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THE MARKETING MAG
