EXTENDING THE SHELF LIFE OF INFLUENCER CONTENT
Extending The Shelf Life of Influencer Content The explosive growth of social media over the past decade handed a digitized mega-phone to consumers and, in doing so, has entirely redefined word of mouth marketing forever. By leveraging technology to scale and amplify consumer voices, influencer marketing was born and continues to exist as a powerful tool when it comes to building brand trust and strengthening relationships via social media.
From repurposing content on product packaging to redistributing content through e-commerce, brands are now able to reap the benefits of personalized content at scale without the high costs they once faced.
In our always-on world, influencer marketing is undoubtedly the key to participating in the conversation on social media and by 2020, the industry will be worth an estimated $10 billion. As we look to the future, where will the real value of influencer marketing lie for brands? Trust isn’t the only thing influencers are brilliant at creating, and as brands continue to struggle with the time and cost effectiveness of traditional methods of content creation, they are turning to micro-influencers for the solution. Leading brands are realizing that the value of influencers extends far beyond the initial engagement of a post, but rather into the quality of the content. From repurposing content on product packaging to redistributing content through e-commerce, brands are now able to reap the benefits of personalized content at scale without the high costs they once faced. Sourcing high performing, on-demand content for a fraction of the price is the future of content marketing. And UGC content is the solution. Check out what some leading brands are doing by extending the shelf-life of influencer content beyond the initial activation.
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THE MARKETING MAG
