SNAPSHOT OF TODAY’S CONSUMER
Today’s Consumer Branded content for Dr. Jart
A SNAPSHOT OF TODAY’S CONSUMER:
#1 24/7 Content Consumption
A lot has happened to the marketing industry in 2019, and its rapid evolution has only just begun. Here’s a snapshot of some of the most prominent trends and impactful developments reshaping today’s consumer landscape.
There are currently over 5 billion unique mobile users. With consumers always on the go, they expect their content to be too. The proliferation and advancement of smartphone technology has created an always-on world in which content is being consumed in all places, at all times, and in all formats. The result? The explosion of an on-demand media landscape in which all people have instant, constant access to content. Here are some of the most critical pillars in today’s consumer landscape.
AU DI O Modern life is busy, and it reflects in our content consumption trends. We are now seeing more people spending less time watching or reading, and more time listening. Why? Because audio content can be accessed whenever, wherever. From podcasts to smart speakers, brands can now leverage a revamped, more direct way to tap into consumer groups—through their ears.
103 million Americans listen to podcasts weekly, listening an average of 6h 37m per week1
Audiobook revenue in 2019 grew by 24.5% and totaled $940 million2
THE MARKETING MAG
33% of Americans use on-demand voice assistance monthly3
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