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How to Manage your Email Campaigns to Drive Conversions? socialsensei.co
Email is the king of marketing tactics when it comes to driving conversions. The key to higher conversions is to make people curious that they can’t ignore it or resist opening your email. To increase your ROI, you have to create hyper-personalized emails and, most importantly, manage your emails effectively. If you don’t have the time and resources to do so, hire a social media manager who will do the job for you.
Social media experts use the latest tools to increase the conversion rates for your mail campaigns. They know how to alter specific elements of an email campaign and tweak a creative subject line to make the difference between high and low open rates. Here are a few steps for effective management of email campaigns.
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Create mobile-optimized email campaigns As more people use their phones to read emails, make sure your email is optimized for mobile phones. For this: create a short subject line, creak up text, use a single column layout, use large fonts, make your links visible, use CTA and reduce the size of an image. SOCIALSENSEI.CO
Effective Segmentation of Email List Segment your email list based on demographics, preferences, behavior, psychographics, subscriber email data, and more. Through segmentation, you can send more personalized emails.
Use Marketing Automation Software Choose software with advanced features like segmentation logic to determine who enrolls in your workflow and when. Personalize emails; create automated messages or sequential email series.
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Need help with managing your email campaigns? Social Sensei is the name you can count on. SOCIALSENSEI.CO
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