Three Ways Brands Use Celebrities on Instagram to Make Millions
If you are a proud owner of a small business, you might want to leverage the power of social media to your interest and benefits to increase brand exposure. For that, we have Instagram celebrity marketing. As Instagram has grown to be one of the most effective ways to sell to your consumers, making use of celebrities for branding has become an important consideration. In this article, we will provide you with three tips to help you execute an influencer marketing strategy using Instagram. 1. Choose the Right Celebrity: Choose the right celebrity for endorsing your brand; just because an individual is a celebrity, it does not mean that their image is the right fit for your business or brand. The chosen celebrity has to be able to magnify the message rather than distract from it. Whatever you do, make sure your product does not look like a forced advertisement. The influencer should be able to promote your business naturally. 2. Show the Product in Action: Long gone are the days when Instagram only allowed you to post pictures. With the advent of videos, the landscape for influencer marketing has totally transformed. With the aid of videos, you can show any product in action. Take people through the process in a short video; it is a much more authentic way of endorsement than pictures. 3. Actions are Louder than Words: Most of the reputable Instagram marketing services recommend you show the benefits of your product rather than tell them. This is the best marketing strategy because it helps produce mimicked behavior that consistently increases brand awareness.
socialsensei.co