Three Ways to Use Micro-Influencers to Boost Sales
Going by the statement “big things come in small packages”, the power of micro-influencers can never be understated. At present, consumers have become more tech-savvy and the days of celebrity-endorsed products are long gone. On social media, where the digital word of mouth rules, there is a new tribe of influencers who have the magic formula to boost sales for brands. Micro-influencer marketing has taken center stage owing to its popularity and ability to increase revenue for firms. Micro-influencers creatively increase brand visibility, boost brand awareness, increase conversions and generate sales. Let’s talk in detail about how microinfluencers boost sales. • Create campaign-specific hashtags: Instagram hashtags are an effective way to increase brand awareness and boost sales. It’s an easy way to promote brands and increase visibility among the target audience. • User-generated content: User-generated content helps brands win the trust of customers. Consumers relate to user-generated content, leading to higher conversions and thereby boosting sales. • Sponsored posts: Brands can use micro-influencers to post content on their own accounts. Micro-influencers can design and create content which customers will love to read. Microinfluencers tell the customers it’s a sponsored post but the views posted are their own. Sponsored posts boost engagement rates.
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