SOCIAL SENSEI
Which Social Media Platform has the Best Engagement Rate? https://socialsensei.co
An engagement rate is a key factor brands consider while choosing a platform for running a marketing and advertising campaign on social media. Engagement rate tells you about the interaction of followers on the posts published by an account holder. It is calculated by dividing the engagement by the number of followers.
EXPERTS AGREE THAT AN ENGAGEMENT RATE BETWEEN 1 TO 5% IS CONSIDERED GOOD. INSTAGRAM IS A SOCIAL MEDIA PLATFORM WITH THE HIGHEST ENGAGEMENT RATE (IF WE DO NOT CONSIDER TIKTOK) OF NEARLY 2%. THAT’S THE REASON YOU WILL FIND BRANDS INVESTING MORE AND MORE IN INSTAGRAM MARKETING IN 2021.
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Here are the three key advantages of marketing on Instagram: https://socialsensei.co
1. Better Reach Due to the better engagement, your posts have better reach. This helps deliver your message to a vast audience.
2. High Conversion: The better reach increases the chances of conversion. Thus, you can get more sales and more revenue.
3. Tools & Systems Instagram offers you a range of advertising options that allow you to choose your target audience based on various factors such as age, gender, and location. You can better target your audience and have more control over your marketing efforts.
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