Update on the Drink Cask Fresh campaign

SIBA’s Head of Comms Neil Walker has been working with CAMRA and other industry stakeholders on the development and launch of a new cross-industry cask beer campaign which has the aim of attracting casual beer drinkers to try cask beer and encouraging more younger beer drinkers to convert to the joys of cask.

The campaign is launching with a trial across a range of pubs this year and will be measured against a control group of pubs which won’t have the new merchandise, point of sale, adverts, social media or staff training, with a view to gauging the positive effect the campaign can have on sales of cask and profitability across the pub. The aim is to have a full national roll out in the second half of 2023.

A number of SIBA member breweries, as well as SIBA itself, have pledged support for the campaign and will be involved in the trial.

To find out more or to get involved email freshbeercampaign@gmail.com or speak to Neil Walker from SIBA directly via neil.walker@siba.co.uk