Changes to SIBA Beerflex

How SIBA Beerflex works

When was the last time you looked at Beerflex?

Now might be the time… direct delivery by brewer to the pub or retail outlet

SIBA’s Beerflex system has had dramatic changes over the last year, with the prices brewers receive no longer connected to the ABV of a Beer and a new online order portal launched to customers, ensuring brewers’ brands are marketed to their full potential - if you haven’t recently assessed whether Beerflex is right for you, then it may be worth another look.

On first listing, brewers must select the pricing band most appropriate for their beers. This important change ensures your beers are priced at a band of your choice.

SIBA’s Beerflex scheme is designed to assist you in your sales efforts by making your beers available in the areas of your choice to those local on- and off-trade retail outlets which are owned by national groups.

SIBA provides details of beers available that brewers have listed via their bespoke Beer Manager Profile to the relevant pub/retail customers.

With unique access to SIBA’s Online Order Portal, customers are able to view and order the brands brewers have available, to be delivered direct from the brewery to their outlet. Having the ability to search for a specific ABV, allergen, beer style or distance, the search functionality allows the customer to be as specific as they wish. Alongside orders, brewers are supplied with the pub contact details to enable contact to be made to advise of delivery day (within five working days from order date unless otherwise specified by the customer). Brewers go on to make delivery with the paperwork supplied by Beerflex and SIBA will pay brewers Beerflex is designed to be simple but effective and give independent craft brewers access to pubs which may otherwise be closed off to buying their beer - and as a not-for-profit trade association the small percentage of each transaction SIBA earns through Beerflex is reinvested back into the trade association; providing improved member services and keeping membership fees down.

How has Beerflex changed?

Pricing structures

A brewer must choose the price band they wish to receive when listing a brand for the first time. There are no limits around the price band a brewer may choose.

Price increases

Annual price reviews with 100% of increases passed directly on to brewers.

New customers and opportunities

With new pub company customers coming on to the Beerflex platform for the first time there are now more opportunities to sell your beer, as well as exciting opportunities on the horizon for an expansion beyond cask into keg beer.

Beer Manager makes listing specials a breeze

SIBA’s newly revamped Beer Manager makes it really easy to list your beers and set how long you would like them to be listed for, making the listing of seasonal or one-off specials quick and easy.

Pub companies trading through Beerflex in 2023

Admiral Taverns

Brasserie Bar Co

Fullers

Greene King Pub Partners

Greene King Managed

LT Pub Management

Metropolitan

NUSSL Bars

Punch Pub Co

Red Cat

Red Oak Taverns

Star Pubs & Bars

Trust Inns

Wadworth

*Beerflex is also being trialled in a number of established pub companies, with a view to the trials being rolled out to estates.