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Powderkeg launches 'Green Friday'

Exeter-based brewery Powderkeg has launched an eye-catching environmental initiative called Green Friday.

Instead of offering a discount on its products over the last weekend of the month Powderkeg has pledged to give 20% of web sales to the Devon Environment Foundation. The multi award-winning brewery has been making great strides on its sustainability journey over the last few years, adopting fully recyclable packaging, investing in hybrid vehicles, reducing waste and re-using process items.

Co-founder Jess Magill said: “As a small independent business much of our trade is done in the local area and it’s so important to us that we put as much back into the place where we live as we can.”

The Devon Environment Foundation has an ambition to protect and restore at least 30% of Devon’s land and water by 2030. This is achieved by supporting grassroots projects that regenerate nature, especially those that can be replicated and scaled across the county.

Executive Director Amanda Keetley said: “Initiatives like Green Friday really help by raising funds and drawing attention to the vital work that is being done in our local area to protect and regenerate the environment. This all plays a part in flood prevention, carbon sequestration, reducing drought impact and generally lessening the impacts of climate change”

Rather than offer discounts to Powderkeg's website customers, Green Friday effectively makes a charity donation on their behalf so they can feel good about buying their beer. Powderkeg is encouraging other businesses to join the initiative, and it is hoped in coming years that Green Friday can make a huge difference to funding and awareness for environmental projects. For more information go to www.powderkegbeer.co.uk

Powderkeg celebrates double Gold at SIBA South West awards

Powderkeg topped the tables in two categories at the South West 2022 Bottle and Can Beer Awards held by SIBA in December.

The beers taking the top spot were Harmony, Powderkeg's crisp easy-going session lager, and 6ixes & 7evens, a West Coast Amber that was part of the brewery’s special editions range for 2022. "We're delighted to be given the Gold in two categories," said founder and head brewer John Magill, "Especially in the lager category, as that's so hotly contested. To be ranked above big names such as St Austell's Korev, Keltec and Cheddar Ales is fantastic.

"As always we strive to make each brew surpass the last, always following our curiosity about what to make and using our expertise to make it even better. We're finalising our specials range for 2023 and we can't wait to let you see what we have in store."

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