BREWING ENZYMES BREW BETTER WITH AEB

AEB brewing enzymes help to off-set raw material costs and allow for greater flexibility in brewing recipes, especially when using alternative raw materials. That means you can experiment with the flavors, taste, and texture of your beer.

Look for the ENDOZYM® range of brewing enzymes designed to help with brewing efficiency, consistency, and new recipes.

ENDOZYM® Brewmix Plus is a blend of ß-glucanase, α-amylase, and protease for better fermentability and a more efficient filtration, allowing for greater flexibility in raw material choice.

ENDOZYM® Glucacel UHT is a thermostable ß-glucanase which breaks down complex ß-glucans into smaller units to reduce wort viscosity, and improve lautering and filtration.

ENDOZYM® Protease GF breaks down proteins into smaller units and improves beer clarity. The enzyme increases levels of soluble protein and FAN to support yeast during fermentation.

Enzymes also allow you to create new beers using different raw materials.

SOLUTION BENEFITS

Proven technology –already installed in UK Breweries

Improve efficiency –increase output & redirect labour

Environmental –option to switch to carton board

Bespoke solutions –to meet individual objectives

Modification –improve existing process

Support –UK based Atlanta engineers

The cost of doing business has undoubtedly taken its toll on independent brewers in the UK and beyond, particularly in the face of persistently high energy prices and the increasing costs of raw materials. Sadly, it’s seen too many forced to close their doors for good amid such difficult trading conditions.

With the industry now facing an increasingly competitive sales environment, it is more important than ever to have a brand that stands out in the crowd. Many breweries get this spot on, with products that can be picked from a line-up at 20 yards so distinctive are the trade marks and branding.

Breweries have been wise to the need to develop eye-catching brands for some time. From 2009 to 2019, the number of UK trade mark applications filed seeking protection in the UK for “beer” (in class 32) increased by around 530%. This huge leap is indicative of the growing market and increased importance of ringfencing intellectual property rights. One result of this surge, however, is that any new brand entering the market, even under the supervision of an experienced brewery or marketing team, stands a greater risk than ever of infringing or being infringed by a third party.

Even longstanding high street brands are falling victim to the increasingly crowded IP landscape. In April this year, London pub chain, the Craft Beer Co., tweeted that Marks & Spencer should be paying them royalties for a new T-shirt displaying the words “Craft Beer Co”. It’s not the first time we’ve seen brands turn Twitter into a trade mark battleground, but it seems to have had the desired effect and Marks & Spencer have subsequently withdrawn the T-shirt from sale. Unfortunately, not all trade mark disputes are so easily solved and it’s important to have strategies in place to ensure your brand launch doesn’t result in a legal challenge.