ADEAM

Means Comfort Matched with Style for Spring

Hanako Maeda is the founder and creative director of ADEAM— a brand with an East meets West philosophy. The fashion house continues to be recognized for using traditional Japanese techniques imposed on modern silhouettes. Maeda’s aesthetic fusing is inspired by her developmental years spent between Tokyo and New York City.

After studying Art History at Columbia University, Maeda moved back to Tokyo to work for her parent’s fashion house, FOXEY—a luxury lifestyle brand founded in 1980 that has expanded to 18 stand-alone stores in Japan.

In 2012, she launched her own New York-based fashion line, ADEAM, originating from her family name, Maeda. Her collection debuted at New York Fashion Week for Fall 2013, and the brand now has over 20 stockists worldwide. In addition to expansion in distribution, ADEAM continues to evolve and grow its name throughout the fashion industry to inspire and empower women through its collections.

A NEW PERSPECTIVE “I did not foresee how COVID-19 would drastically change all of our lives. Over the following months, I witnessed how the pandemic forced the world to rethink

how we lived our lives, and it pushed me to rethink what ADEAM stands for,”

She adds, “The tightly edited collection of timeless pieces are meant to become the building blocks of the ADEAM woman’s wardrobe. All comfortable, to be worn at home, but polished enough for a video conference. We reimagined how our signature fabrics can be combined to create wearability and expression with an added touch of ‘kawaii.’”

From this modified look-book, it is noticeable that ADEAM is, in fact, clothing of ‘Empowerment.’

Shop ADEAM at adeam.com.