10 minute read
Boost Traffic with Promotions
WINTER-SPRING BEVERAGES
Cold beverages play a significant role in the overall café experience, with the average guest purchasing at least four drinks a week. Every guest has different wants and needs so it’s important to balance this category between indulgent offerings and healthier options. Find some great animated videos in the digital assets section on Retail Ranger. They’re really fun and will grab your guests’ attention. Play them on your café screens to promote the products and grow your sales!
JANUARY 7 - FEBRUARY 4 FEBRUARY 4 - MARCH 15
MARCH 16 - APRIL 28 APRIL 29 - JUNE 2
DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS
WINTER-SPRING SNACKS
We’re happy to introduce the newest snacking products selected for this promotion cycle. To help you tell your guests about them, we’ve created animated videos for each product. Play them in your café and also use them on your social media feeds. We are featuring snacks that are plant based, protein packed and gluten free or exciting flavor extensions of core consumer packaged goods! Many of this cycle’s featured products have inspiring stories of how the brand came to life! You’ll find details in each month’s Implementation Guide.
DID YOU KNOW
that 94% of Americans snack at least once a day, with about half of adults snacking two to three times a day?
We provide snacking options that focus on the Participation Moments.
WINTER-SPRING SNACKS
We’re happy to introduce the newest snacking products selected for this promotion cycle. To help you tell your guests about them, we’ve created animated videos for each product. Play them in your café and also use them on your social media feeds. We are featuring snacks that are plant based, protein packed and gluten free or exciting flavor extensions of core consumer packaged goods! Many of this cycle’s featured products have inspiring stories of how the brand came to life! You’ll find details in each month’s Implementation Guide.
JANUARY 7 -FEBRUARY 3
DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS
FEBRUARY 4 - MARCH 3 MARCH 4 - MARCH 31
APRIL 1 - APRIL 28 APRIL 29 - JUNE 2
DIGITAL ASSETS
Digital marketing is extremely important these days because people spend a significant amount of time using mobile and other screen devices. We’re developing animated videos to capture the attention of your guests for the Snacking and Cold Beverage categories. You can drive sales by featuring these animated videos in your marketing plans.
Animated Videos
Creating Excitement
LCD screen viewers prefer moving images to a static graphic. It’s impossible to see a drink being poured without getting thirsty, so these videos will create demand and grow your sales! Load these mp4 videos on your digital media player to engage and entice guests in your café. mp4 files are compatible with most media players and most systems allow you to play static images and mp4 files in a looped play mode. The process to import the video will be similar to importing jpeg files. As every media player is different, please check your system’s guide for additional information. Instagram Examples
Buy 1 Get 1 Free Today in the Cafe at 2pm.
YOUR LOGO
Your Story Close Friends
Customizing Your Social Media Videos
Use these social media videos in your stories or posts to create engagement.
CLICK HERE TO WATCH A VIDEO ON ACCESSING THESE DIGITAL ASSETS
DIGITAL ASSETS
Digital marketing is extremely important these days because people spend a significant amount of time using mobile and other screen devices. We’re developing animated videos to capture the attention of your guests for the Snacking and Cold Beverage categories. You can drive sales by featuring these animated videos in your marketing plans.
Social Media Videos
Facebook Stories Examples
Stickers
Text
Draw
Effects
Mute
Trim
Tag People
Boomerang
Add a sticker
POLL FEELINGS 4:49PM
Privacy Share to Story Add a sticker
FEELINGS
Privacy Stickers
Text
Draw
Effects
Mute
Trim
Tag People
Boomerang
POLL LOCATION
Share to Story
Add locations, #hashtags, stickers and more
These are easy ways to maintain relevance and create engagement for your guests.
WATCH A VIDEO ON ACCESSING THESE DIGITAL ASSETS Add a Poll
Polls create interaction and give you the ability to learn more about your guests’ preferences. Example
YOUR LOGO
10
0
Add comment...
Add Music and More
Add music and text to your TikTok posts.
DIGITAL ASSETS
Our digital asset resources help you communicate current Limited Time Offers to your guests. Use these resources to promote your LTOs with animated videos for your digital menu boards and social media platforms.
You’ll find this helpful guide for promoting LTOs on social media posted under the Promotions & LTOs tab on Retail Ranger at us-retailranger.sodexo.com.
DIGITAL ASSETS
Our digital asset resources help you communicate current Limited Time Offers to your guests. Use these resources to promote your LTOs with animated videos for your digital menu boards and social media platforms.
HOLIDAYS TO GO
Our Holidays to Go program is designed to inspire families to spend time making memories with each other, rather than being busy in the kitchen prepping for entertaining and celebrations. Designed as a takeaway program for special occasions throughout the year, Holidays to Go offers holiday meal packages, party trays and desserts to simplify celebrations for your guests, while increasing sales of seasonal products for your location. You’ll discover turnkey resources on Retail Ranger to help you launch Holidays to Go in your café for multiple special occasions, with easy-to-follow instructions, tools and digital marketing assets to drive incremental sales. You can offer the full range of each holiday’s offering, from mix-and-match meals and side dishes to trays and desserts (or any single component of the program) to suit your guests’ tastes and your unit’s capabilities and staffing levels for any particular holiday season.
HOLIDAYS TO GO
program is designed to inspire families to spend time making memories with each other, rather than being busy in the kitchen prepping for entertaining and celebrations.
Designed as a takeaway program for special occasions throughout the year, Holidays to Go offers holiday meal packages, party trays and desserts to simplify celebrations for your guests, while increasing sales of seasonal products for your location. You’ll discover turnkey resources on Retail Ranger to help you launch Holidays to Go in your café for multiple special occasions, with easy-to-follow instructions, tools and digital marketing assets to drive incremental sales. You can offer the full range of each holiday’s offering, from mix-and-match meals and side dishes to trays and desserts (or any single component of the program) to suit your guests’ tastes and your unit’s capabilities and staffing levels for any particular holiday season.
PIZZA IS ALWAYS POPULAR!
Pizza is a big hit every day of the year, but did you know that pizza is always a quick go-to meal in the days before a big celebration? Boost incremental sales in your unit with this convenient Holidays to Go pizza bundle (pizza, salad, dessert and 2-liter beverage). It offers guests a fast, delicious, COMPLETE meal without the added stress of cooking during a busy time, whether it’s weeknights, Fridays or a family celebration!
Make Mealtime Easier!
Order a Pizza Meal to Go
Includes: 16" Pizza, Side Salad and Dressing, Dessert and 2-Liter Soda Serves 3 to 4
$00.00
ADDITIONAL PROGRAMS
INSPIRATION
Special events during the season can be celebrated with a special menu to drive guests to the café. You’ll find recipe numbers in the Inspiration lists in each Monthly Implementation Guide on Retail Ranger. To promote each Inspiration celebration, print and display the mini-posters found under the blue Cycle 2 Marketing & Advertising button in the Seasonal Promotions tab.
ADDITIONAL PROGRAMS
INSPIRATION
Special events during the season can be celebrated with a special menu to drive guests to the café. You’ll find recipe numbers in the Inspiration lists in each Monthly Implementation Guide on Retail Ranger. To promote each Inspiration celebration, print and display the mini-posters found under the blue Cycle 2 Marketing & Advertising button in the Seasonal Promotions tab.
ADDITIONAL PROGRAMS
2023 Q1 ALL IN FOR SUPER BOWL PROMO
Objectives:
• Drive incremental purchase of Core 8 beverages & snacks prior to and during the Super Bowl • Promo where users scan QR Code on POS to enter product UPC & take quiz to determine Super
Bowl Party role and get a chance to win an array of Super Bowl Party related prizes • Increase downloads of Sodexo’s Everyday App & drive consumer engagement
Program Timing:
January 2 – February 12, 2023
Channels:
Healthcare, B&I, Govt and Campus
Marketing Support:
• Digital Elements & Ads Bite
App messaging • Geo-targeted media
ADDITIONAL PROGRAMS
2023 Q1 ALL IN FOR SUPER BOWL PROMO
Drive incremental purchase of Core 8 beverages & snacks prior to and during the Super Bowl Promo where users scan QR Code on POS to enter product UPC & take quiz to determine Super Bowl Party role and get a chance to win an array of Super Bowl Party related prizes Increase downloads of Sodexo’s Everyday App & drive consumer engagement
MONSTER ENERGY GEAR CONSUMER SWEEPSTAKES! ADDITIONAL PROGRAMS
NEW!
Objectives:
• Introduce Monster Energy’s newest product, Zero Sugar – launching January 2023! • Drive trial, brand awareness and consumer engagement with an exciting consumer sweepstakes • Grab consumers attention with can’t buy Monster Gear that’s guaranteed to make any gathering a top hit! • Consumer sweepstakes program motivates purchases at retail so consumers have access to enter online.
Program Timing:
Jan. 7 – Feb. 3, 2023
How it Works:
• Consumers can purchase any Monster Energy beverage, then upload their receipt to the promotional website for a chance to win! Non-purchase entry method is via US Mail. • Prizes include: 1 Boom Box, Corn Hole Set, 1 Portable
Cooler Bag and 2 cases (24-ct) of Monster Energy. Total of 1 winner.
Channels:
Healthcare, B&I, Government and Campus
Marketing Support:
• Digital Merchandising & Ads • Everyday App messaging
ADDITIONAL PROGRAMS
MARCH MADNESS POWERADE & COKE ZERO SUGAR CONCEPT
Objectives:
• Drive incremental 20 oz Coke Zero Sugar & 20 oz
Powerade • Drive consumer engagement around NCAA March
Madness with an enter to win sweeps
Program Timing:
February 27 – April 1
Channels:
Campus, Healthcare, B & I and Government
How It Works:
• Consumers are encouraged to purchase Coke
Zero Sugar & Powerade for a chance to win tickets/trip to the 2024 Men’s or Women’s Final
Four Tournament • Consumer clicks on the Mobile App Promo Tile or scans QR Code on POP to register. “Scan for your chance to Score” • After registration, they play a game to earn entries into the sweeps and can share with
Friends & Family through Social handles.
Marketing Support:
• Sodexo Digital elements (social, email, digital displays, etc.) • Everyday Tile • Merchandising (physical in all outlets) • Counter Cards & Static Clings
CONTACTS
For more information on the Winter-Spring 2023 Promotions, please contact:
HOSPITALS
Healthcarefoodsupport.usa@sodexo.com
SENIORS
Brian McCabe
Brian.Mccabe@sodexo.com
CORPORATE
Allison Pietrucha
Allison.Pietrucha@sodexo.com
GOVERNMENT
Christina Lemin
Christina.Lemin@sodexo.com
UNIVERSITIES
Julia Pfeiffer
Julia.Pfeifer@sodexo.com
CONTACTS
For more information on the Winter-Spring 2023 Promotions, please contact:
MINDFUL
Lynn Browning
Lynn.Browning@sodexo.com
LOVE OF FOOD
Erica Milios
Erica.Milios@sodexo.com
ADDITIONAL RESOURCES
Can be found on Retail Ranger. us-retailranger.sodexo.com Search Promotions & Limited Time Offers.
BOOST TRAFFIC WITH PROMOTIONS
Promotions build intrigue, entice guests to a café and delight taste buds with incredible culinary experiences. With new-to-them ingredients, reimagined favorites, global specialties and decadent treats, today’s guests are enthusiastic about trying limited-time offers that bring fresh, modern flavors—and excitement—to the café.
You’re a vital part of our promotions team, and we appreciate your extraordinary efforts in bringing LimitedTime Offers to your guests. Your ideas, input and inspiration help us deliver exceptional dining experiences and service every day at each location. Please reach out to share your successes, suggestions and feedback so we can continue to create effective, engaging and exciting promotions.
LYNN BROWNING
Head of Retail Excellence Lynn.Browning@sodexo.com
ERICA MILIOS
Vice President, Guest & Operator Experience and InReach Marketing Erica.Milios@sodexo.com
