10 minute read
Innovate With Us
from Summer 22 Promotions Zmag
by Sodexo
COLD BEVERAGE
Cold beverages play a significant role in the overall café experience, with the average guest purchasing at least four drinks a week. Every guest has different wants and needs so it’s important to balance this category between indulgent offerings and healthier options. Find some great animated videos in the digital assets section on Retail Ranger. They’re really fun and will grab your guests’ attention. Play them on your café screens to promote the products and grow your sales!
JUNE 4 – JULY 15 JULY 16 – SEPTEMBER 2
ALL SUMMER (JUNE 4 - SEPTEMBER 2)
DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS
SNACKING
We’re happy to introduce the newest snacking products selected for this promotion cycle. To help you tell your guests about them, we’ve created animated videos for each product. Play them in your café and also use them on your social media feeds. You’ll notice your snacking items look a bit different! We are featuring snacks that are plant based, protein packed and gluten free or exciting flavor extensions of core consumer packaged goods!
DID YOU KNOW
that 94% of Americans snack at least once a day, with about half of adults snacking two to three times a day?
We provide snacking options that focus on the Participation Moments.
SNACKING
We’re happy to introduce the newest snacking products selected for this promotion cycle. To help you tell your guests about them, we’ve created animated videos for each product. Play them in your café and also use them on your social media feeds. You’ll notice your snacking items look a bit different! We are featuring snacks that are plant based, protein packed and gluten free or exciting flavor extensions of core consumer packaged goods!
JUNE 4 - JULY 1
JULY 30 - SEPTEMBER 2
JULY 2 - JULY 29
DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS
DIGITAL ASSETS
Digital marketing is extremely important these days because people spend a significant amount of time using mobile and other screen devices. We’re introducing new materials for the Snacking and Cold Beverage categories, so you can drive additional sales by marketing to your guests using methods they prefer.
Animated Videos
Creating Excitement
LCD screen viewers prefer moving images to a static graphic. It’s impossible to see a drink being poured without getting thirsty, so these videos will create demand and grow your sales! Load these mp4 videos on your digital media player to engage and entice guests in your café. mp4 files are compatible with most media players and most systems allow you to play static images and mp4 files in a looped play mode. The process to import the video will be similar to importing jpeg files. As every media player is different, please check your system’s guide for additional information. Instagram Examples
YOUR LOGO
Your Story Close Friends Send To
>
Buy 1 Get 1 Free Today in the Cafe at 2pm.
YOUR LOGO
Your Story Close Friends
Customizing Your Social Media Videos
Use these social media videos in your stories or posts to create engagement.
CLICK HERE TO WATCH A VIDEO ON ACCESSING THESE DIGITAL ASSETS
DIGITAL ASSETS
Digital marketing is extremely important these days because people spend a significant amount of time using mobile and other screen devices. We’re introducing new materials for the Snacking and Cold Beverage categories, so you can drive additional sales by marketing to your guests using methods they prefer.
Social Media Videos
Facebook Stories Examples
Stickers
Text
Draw
Effects
Mute
Trim
Tag People
Boomerang
Add a sticker
POLL FEELINGS 4:49PM
Privacy Share to Story Add a sticker
FEELINGS
Privacy Stickers
Text
Draw
Effects
Mute
Trim
Tag People
Boomerang
POLL LOCATION
Share to Story
Add locations, #hashtags, stickers and more
These are easy ways to maintain relevance and create engagement for your guests.
WATCH A VIDEO ON ACCESSING THESE DIGITAL ASSETS Add a Poll
Polls create interaction and give you the ability to learn more about your guests’ preferences. Example
YOUR LOGO
10
0
Add comment...
Add Music and More
Add music and text to your TikTok posts.
HOLIDAYS TO GO
Our Holidays to Go program is designed to inspire families to spend time making memories with each other, rather than being busy in the kitchen prepping for entertaining and celebrations. Designed as a takeaway program for special occasions throughout the year, Holidays to Go offers holiday meal packages, party trays and desserts to simplify celebrations for your guests, while increasing sales of seasonal products for your location. You’ll discover turnkey resources to help you launch Holidays to Go in your café for multiple special occasions, with easy-tofollow instructions, tools and digital marketing assets to drive incremental sales. You can offer the full range of each holiday’s offering, from mix-and-match meals and side dishes to trays and desserts (or any single component of the program) to suit your guests’ tastes and your unit’s capabilities and staffing levels for any particular holiday season.
ALWAYS POPULAR!
Pizza is a big hit every day of the year, but did you know that pizza is always a quick go-to meal in the days before a big celebration? Boost incremental sales in your unit with this convenient Holidays to Go pizza bundle (pizza, salad, dessert and 2-liter beverage). It offers guests a fast, delicious, COMPLETE meal without the added stress of cooking during a busy time, whether it’s weeknights, Fridays or a family celebration!
CLICK HERE TO ACCESS THESE DIGITAL ASSETS
HOLIDAYS TO GO
program is designed to inspire families to spend time making memories with each other, rather than being busy in the kitchen prepping for entertaining and celebrations.
Designed as a takeaway program for special occasions throughout the year, Holidays to Go offers holiday meal packages, party trays and desserts to simplify celebrations for your guests, while increasing sales of seasonal products for your location. You’ll discover turnkey resources to help you launch Holidays to Go in your café for multiple special occasions, with easy-tofollow instructions, tools and digital marketing assets to drive incremental sales. You can offer the full range of each holiday’s offering, from mix-and-match meals and side dishes to trays and desserts (or any single component of the program) to suit your guests’ tastes and your unit’s capabilities and staffing levels for any particular holiday season.
ACCESS THESE DIGITAL ASSETS
INSPIRATIONS
Special events during the season can be celebrated with a special menu to drive guests to the café.
ADDITIONAL PROGRAMS
Objectives:
• Bite App Downloads, brand awareness and trail, and consumer engagement with an exciting consumer sweepstakes • Grab Dr Pepper Consumers’ and Jurassic World Fanatics’ attentions with a chance to win a behind the scenes trip to Hawaii, $25 Fanatics Gift Card, or $5 Amazon Gift Card • Consumers are encouraged to purchase a Dr Pepper Dark Berry (LTO), or another Dr Pepper product at any
Sodexo run location and invited to play a memory match game on the Bite App to qualify to win prizes
Program Timing:
June 4 – July 1, 2022
How it Works:
• Download the Bite App to enter for a chance to win a
Jurassic World: Dominion behind-the-scenes trip to
Oahu, Hawaii • Play Memory Match for a chance to win bonus entries, a $25 Fandango Gift Card, or $5 Amazon Card • Encourage consumers to enjoy a Dr Pepper Dark Berry or other Dr Pepper products
ADDITIONAL PROGRAMS
Bite App Downloads, brand awareness and trail, and consumer engagement with an exciting consumer
Grab Dr Pepper Consumers’ and Jurassic World Fanatics’ attentions with a chance to win a behind the scenes trip to Hawaii, $25 Fanatics Gift Card, or $5 Amazon Gift Card Consumers are encouraged to purchase a Dr Pepper Dark Berry (LTO), or another Dr Pepper product at any Sodexo run location and invited to play a memory match game on the Bite App to qualify to win prizes
Channels:
Healthcare, Corporate and Government
Download the Bite App to enter for a chance to win a Jurassic World: Dominion behind-the-scenes trip to
Play Memory Match for a chance to win bonus entries, a $25 Fandango Gift Card, or $5 Amazon Card Encourage consumers to enjoy a Dr Pepper Dark Berry or other Dr Pepper products
Marketing Support:
• Digital Merchandising & Ads • Bite App messaging • Napkin Holders
ADDITIONAL PROGRAMS
ULTRA PEACHY KEEN MUSIC SWEEPSTAKES!
Objectives:
• Drive trial, brand awareness and consumer engagement with an exciting consumer sweepstakes • Grab music-loving consumers’ attention with the chance to win $500 or $200 StubHub gift cards plus Bluetooth speakers. • Consumers are encouraged to purchase any Monster Energy Ultra at a Sodexo run location in order to have the ability to enter online using their receipt.
Program Timing:
July 16 – August 12, 2022
How it Works:
• Consumers can purchase any Monster Energy Ultra at a Sodexo run location for a chance to win $500 or $200 StubHub gift cards plus Bluetooth speakers. • Upload receipt to promotional website and enter online for a chance to win. Non-purchase entries must enter through US mail. • Prizes include: 1 Grand Prize is a $500 StubHub e-gift card and an
Ultra branded Bluetooth Speaker. 3 First Place Prizes are a $200
StubHub e-gift card and an Ultra Bluetooth Speaker. Total of 4 winners.
Channels:
Healthcare, Corporate and Government
Marketing Support:
• Digital Merchandising & Ads • Bite App messaging
ADDITIONAL PROGRAMS
SMARTWATER SUMMER HYDRATION
Objectives:
• Drive trial and brand awareness of NEW smartwater passionfruit mango and smartwater + support with zinc • Increase engagement and downloads of the Bite App • Drive consumer engagement with a fun, exciting sweepstakes as guests head back into their workplaces
Program Timing:
July 30 – Sept 2, 2022 How it Works:
• Consumers are encouraged to purchase smartwater passionfruit mango, smartwater + support or regular smartwater for a chance to win $1,000 each week for 5 weeks. • Consumer clicks on the Bite App Promo Tile to register. • After registration, they play a ‘game’ to earn entries into the sweeps and can share with Friends & Family through Social handles.
Channels:
Healthcare, Corporate and Government
Marketing Support:
• Digital Elements & Ads • Bite App messaging
ADDITIONAL PROGRAMS
2022 LIFEWTR PROMO
LIFEWTR BOTTLES ARE MADE FROM
100%
RECYCLED PLASTIC
Objectives:
• Offer a promo where users can win 100 - $100 prizes via PayPal! • Increase engagement and downloads of the Bite App • Drive incremental purchase of LIFEWTR • Drive education and awareness LIFEWTR bottles are made from 100% recycled plastic
Program Timing:
July 30 – September 2, 2022
Channels:
Healthcare, Corporate & Government
ADDITIONAL PROGRAMS
100 - $100 PRIZES
Drive education and awareness LIFEWTR bottles are made from 100% recycled plastic
Marketing Support:
• Digital Elements & Ads • Bite App messaging
CONTACTS
For more information on the Summer 2022 Promotions, please contact:
HOSPITALS
Healthcarefoodsupport.usa@sodexo.com
SENIORS
Brian McCabe
Brian.Mccabe@sodexo.com
CORPORATE
For any questions Click Here.
GOVERNMENT
Christina Lemin
Christina.Lemin@sodexo.com
UNIVERSITIES
Julia Pfeiffer
Julia.Pfeifer@sodexo.com
CONTACTS
For more information on the Summer 2022 Promotions, please contact:
MINDFUL
Lynn Browning
Lynn.Browning@sodexo.com
ADDITIONAL RESOURCES
Can be found on Retail Ranger. us-retailranger.sodexo.com Search Promotions & Limited Time Offers.
INNOVATION STARTS HERE
We set the bar high when it comes to innovation: Delight our guests. Offer incredible culinary experiences. Explore global flavors. Sample new ingredients. Reimagine beloved favorites. And continuously stay ahead of the curve when it comes to creating meals, programs and promotions that meet the needs and expectations of those who dine with us.
You’re a vital part of our promotions team, and we appreciate your extraordinary efforts in bringing Limited-Time Offers to your guests. Your ideas, input and inspiration help us deliver exceptional dining experiences and service every day at each location. Please reach out to share your successes, suggestions and feedback so we can continue to create effective, engaging and exciting promotions.
ERICA MILIOS
Sr. Director, Guest & Operator Experience Erica.Milios@sodexo.com
