MANAGER’S GUIDE
PIZZA MEALS TO GO
Program Overview
Pizza is popular every day of the year! These delicious and fun Pizza Meals to Go let families and friends get together to make memories without having to prep food or cook for their gatherings and parties. Pizza Meals to Go boost incremental sales in your unit with this convenient pizza bundle (pizza, salad, dessert and soda). It offers guests a quick, delicious, COMPLETE meal they’ll love.
We’re offering turnkey resources to help you launch Pizza Meals to Go in your café, with easy-to-follow instructions, tools and assets to drive incremental sales. You can offer the full range of mix-and-match pizza meals and desserts or any single component of the program to suit your guests’ tastes and your unit’s capabilities and staffing levels.
3-4)
16" PIZZA
(prebaked and hot when guest arrives for pickup)
Choose 1 • Cheese
Margherita
Pepperoni
Sausage
Supreme
Vegetable
Choose 1 • Classic Caesar • Traditional Garden
Includes 2-Liter Soda
Choose 1 • Chocolate Brownies • Rice Krispies Bars
How the Program Works
Holidays to Go is easy to implement at your location. We provide all the tools you’ll need to run a successful promotion.
RECIPES
• Use the Recipe List to find DRIVE and FMS recipe numbers for all Holidays to Go items.
PROGRAM HIGHLIGHTS
• Preplanned mix-and-match menus and selected vendor products are consistently available through our supply chain and ensure profitability.
• Editable marketing assets and editable order forms allow you to select the most appealing menu items for your guests.
PROMOTION
• Editable Counter cards announce the program.
• Digital screens and emails promote program details and dates.
ORDERS
• Guests use Holidays to Go Order Form to place orders.
• Team members answer questions and assist guests placing orders.
PAYMENT
• Customer payment can be collected using any means currently available at your site. Contactless payment is highly recommended where available.
FULFILLMENT
• Your team prepares the guests’ orders.
• At designated area and time, guests pick up orders.
Launch Tool Kit
MARKETING THE PROGRAM
This program includes a comprehensive set of marketing materials to help you effectively advertise and build interest in this product offer.
ELECTRONIC RESOURCES
Visit Retail Ranger at us-retailranger.sodexo.com to find digital marketing assets.
OFFER IMPULSE DESSERTS
Prepare a variety of desserts each day and place at checkout registers to encourage impulse purchases.
DIGITAL ORDERING PLATFORM
To advertise the menu on your CaterTrax site, download the Holidays to Go Order Form from Retail Ranger and customize it with the menu items you’re offering, adding run time, payment and pickup instructions. Submit a support ticket to CaterTrax, add the title “Advertise PIzza Meals to Go” and attach your order form to the ticket. Request that the menu be advertised on your homepage. CaterTrax has an advertising graphic for the Pizza Meals to Go menu and will link your order form to the graphic.
PRICING
The Holidays to Go program is available in the Holidays to Go pricing tool on Retail Ranger. Guests will appreciate the talents and time of your café staff in preparing takeaway meals and desserts, allowing you to place a higher value and price on Holidays to Go menu items than on regular café selections. The pricing tool will help you identify the most appropriate pricing for the Holidays to Go program at your location.
PACKAGING AND LABELING
The Visual Guide to Packaging and Labeling for Holidays to Go details how to package and label each menu item. Keep it handy for team members who are fulfilling orders.
Packaging
Please use the specific packaging and labeling for each meal component so orders can be transported safely and with ease.
Labeling
For labeling cold and hot menu items, please use the templates found on Retail Ranger at us-retailranger. sodexo.com. Use Printables for dessert labels.
AT-HOME REHEATING INSTRUCTIONS
With all orders, the At-Home Reheating Instructions should be provided to the guest and attached to the order.
FOOD SAFETY GUIDANCE
Food safety is of utmost importance and HACCP food safety guidelines and procedures must be followed for Holidays to Go products offered for sale to guests for take-home through all stages of preparation, cooking, cooling, holding, packaging, display and storing.
Take-home products must be labeled with this information:
• Product name, ingredients and potential allergens
• Storage instructions
• Reheating instructions (as applicable)
Check local and state Health Department regulations for additional labeling requirements. Refer to Sodexo’s 1.2.6. Packaged Foods for Retail Sale Guidelines for additional information.
PIZZA
Holidays to Go Checklist
Holidays Go Checklist
Take these steps to implement the Holidays to Go program for your guests.
Take these Holidays to Go for your
01
Review Holidays to Go materials on Retail Ranger.
Share the recipes with your chef. Be sure to review the Distribution Matrix under Holidays to Go on Retail Ranger.
Meet with your client and explain the program.
02
Set your pricing using the Holidays to Go pricing tool.
Set up the menu items in your Point of Sale PRIOR to accepting orders.
Determine run dates for the program at your location.
Download digital assets and market the program to guests. Display print assets in your café.
Determine staffing needs and decide how quickly you can fulfill orders.
03
Accept orders from guests.
Order ingredients and vendor partner products.
Order packaging and labels. Prepare meals for takeaway orders.
Package orders during select date and time windows, providing At-Home Pizza Reheating Instructions with each order. LOCATION
Identify adequate safe storage, following safe food handling policies.
Designate a team member to receive orders and one area for order pickup.
Turnkey Resources
Click on the Download arrow to access the information you’ll need to run Holidays to Go.
OPERATIONAL
Ingredient List: Consolidated list of ingredients by distribution centers with manufacturer information.
Order Form: Preloaded with item names for convenience and editable to reflect the menu you’re offering.
Visual Guide to Packaging and Labeling: Illustrated guide showing how to package and label menu items.
Packaging Guide: List of manufacturer names, product numbers, pack sizes and links.
Pricing Tool: Set, review and adjust pricing at your account twice per year with this price optimization tool.
MARKETING
Counter Cards: Designed ads to print for signage.
Digital Assets: Dozens of designed assets to download for digital displays, social media and more.
Editable Brochure: Customizable marketing pamphlet to advertise your program.
Printable Assets: Editable assets to print for brochures, counter cards, napkin ads and Word templates for additional marketing.
Erica Milios Vice President, Guest and Operator Experience Erica.Milios@Sodexo.com
