Promotional Strategy

The strategy is insight led and designed to reinforce our brand pillars

70% of US consumers state the health benefits a product has to offer has a significant influence on their purchase decisions.

37% of US consumers are choosing nutritious snacks. Healthy snacking as a category is showing the fastest $ growth.rate pillars and drive commercial performance.

Our Fall LTO features seasonal dishes infused with functional foods that support immunity and make it easy for our guests to feel their best. Daybreakers are included to drive basket size .

Our CPG promotions feature two snacking products each month focused on wellness, giving back to the community and where possible a minority business enterprise. The commercial objective is to drive incremental purchases.

Responsible

1/3 of US consumers expect brands to use seasonal ingredients.

71% of US consumer associate holidays with special flavours, indulgent treats and nostalgic classics. Health becomes less of a priority in food and drink choices.

Seasonal Superfoods

Seasonal ingredients matter because they provide freshness and variety you can't get from dishes made with ingredients available all year round. Our LTO dishes are abundant with delicious seasonal ingredients.

Lto

Our Festive LTO features a selection of seasonal dishes and treats to celebrate the season. Daybreakers are included to drive basket size.