Checklist for success

Promotions should be activated at site from Sep 5 th and run through

3/4 WEEKS BEFORE GO LIVE 3 WEEKS BEFORE GO LIVE 1 - 2 WEEKS BEFORE

• Attend a briefing call to understand how to activate a successful launch and run through any questions you may have

• Review the marketing point of sale kit sent to you in July to activate the campaign

• Review eManual for

• implementation pack

• matrix with pricing

• CPG items and order forms

• Printed Point of Sale (POS)

• Build Cards

• Review pricing. Align to the metro high prices

• Sites to program POS

• Walk the customer journey to work out what Point of Sale (POS) is needed. All digital files are on the eManual. Update any editable marketing collateral.

• Order all Consumer Ready Goods (CPG). Cold beverages and Snacks.

• Check Everyday/ menus and ensure

WEEKS GO LIVE

1 - 2 DAYS BEFORE GO LIVE

GO LIVE & THROUGHOUT program INFOR or

• Brief team on new menus/ products, allergens, calories process and how to drive menu buy in and upsell

• Day of launch, sample new limited time offers and promotions. Encourage guests to try and upsell

Everyday/ pending ensure they work

• Remove any old Limited Time Only POS from display

• Ensure all product displays are updated in line with planograms and visual merchandising guidelines

• Ensure all supporting Point of Sale marketing material is displayed in the right locations and is visible to guests

• Ensure your team keep talking to guests about the ranges and promotions throughout the campaign to excite and inspire

• Continue to order stock and CPG items throughout the promotional cycle depending on demand