SOFACOMPANY Profile 2024

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PROFESSIONAL

AUTHENTIC DANISH DESIGN

DAPHNE MODULAR, PEBBLE RUST DESIGNED BY

LINE NEVERS KRABBENHØFT

contents

SOFACOMPANY 2

SOFACOMPANY is headquartered in Denmark with showrooms in 28 cities spanning seven countries.

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Page 14-17 Fea

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ur Story Our Essence Best Sellers Commercial Offering
4-13 O
tured Projects Our Design Team

our story

SOFACOMPANY 4

DAPHNE MODULAR, PASHA DUNE

DESIGNED BY

LINE NEVERS KRABBENHØFT

SOFACOMPANY is a Danish, online-first furniture design brand founded in Copenhagen in 2012 by furniture design duo Cathrine and Christian Rudolph-Christiansen Their entrepreneurial premise was to challenge the traditional designer furniture industry where premium, Nordic design products of hospitality quality were not readily available at fair prices

We operate as a fully vertical brand, taking ownership of our entire supply chain, from product concept and design to production and retail This comprehensive approach eliminates non-valueadding third parties availing our commercially competitive proposition to market

Today, SOFACOMPANY is a market leader in the furniture brand industry We are trading in seven countries around the globe with 28 showrooms and dedicated core teams focussed on our trade and retail divisions

authentic danish design

SOFACOMPANY 6

Guided by our Danish heritage and welldefined design philosophy, we prioritise individuality, durability, comfort, and functionality, and have a deep appreciation for traditional craftsmanship in our furniture designs

Our dedicated in-house design team based in Copenhagen plays a pivotal role in shaping the distinctive SOFACOMPANY look

LINE
KRABBENHØFT
PAULA, MAYA CREAM DESIGNED BY
NEVERS

product innovation

ENZO, VEGA SAND DUNE

DESIGNED BY

Our dedicated in-house design team, ensures that our collections consistently reflect the latest trends in furniture design Our commitment extends beyond initial design; we continuously refine our products to enhance the experience of living with them over time Our products have received several international awards.

CHARLIE BENCH, MOSS RUST

DESIGNED BY

LINE NEVERS KRABBENHØFT

hospitality quality

SOFACOMPANY 10

KATHLEEN, PASHA DUNE

DESIGNED BY

At SOFACOMPANY, we ensure hospitality-quality fabrics that are lightfast, durable, and easy to maintain We use FSC wood in all our frames, recycled polyester fabric for sustainability, high-density foam, and nozag springs for comfort We offer a lifetime guarantee on our frames and three years on our fabrics, upholstery, and foam

BABETTE,

AULLA CACAO

DESIGNED BY

unmatched value

SOFACOMPANY 12

Through our integrated design and production model, we consistently provide fair prices to our trade and retail customers

This comprehensive approach eliminates non-valueadding links in the supply chain, thereby reducing costs It also grants us unparalleled agility, allowing us to offer

customised solutions tailored to any environment

ELLIE DINING CHAIRS, PEBBLE RUST

DESIGNED BY

meet our bestsellers

DESIGNED BY

SOFACOMPANY 14

BEST SELLERS

Our team designs furniture based on what we as brand value the most: individuality, durability, comfort, functionalityand love for traditional craftmanship.

PAULA

Maya Cream

AYA

Planet Grey Green

ELLIE

Vega Sand Dune

Danny Cream

ANNA

Mark Sand

IVY

Vega Sand Dune

BABETTE

Aulla Cacao

LEONORA

Form Cream

ENZO

Vega Sand Dune

BY

LINE NEVERS KRABBENHØFT

commercial offering

SOFACOMPANY 16
CHARLIE BENCH, MOSS GRASS GREEN DESIGNED BY
DWG Blocks Professional Discount At Your Service Our design team works with you from start to finish Up to 20% discount on full-price purchases Access to download our DWG AutoCAD blocks and 3D files Our SOFACOMPANY Professional team works with clients around the globe to bring their creative vision to life A sofa is no longer reserved for a private home but has become a centerpiece in offices, public spaces, and hotels In a professional setting, one cannot assume a "one size fits all" -approach, which is why our Professional design team is here to assist, offering customised solutions

ENZO ARMCHAIRS, VEGA SAND DUNE

ONDULI ENCLAVE

NAMIBIA

our design team

SOFACOMPANY 20

JUDI SWIVEL ARMCHAIR, MOSS PETROL

DESIGNED BY

CATHERINE RUDOLPH

LET’S CONNECT ZA.SOFACOMPANY.COM Publish Date: February 2024 jonathan@sofacompany.co.za +27 82 900 6103 simonne@sofacompany.co.za +27 83 271 6640

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