Ads and TV-commercials
Defining an advertisement 
Read pages 7-8 in the compendium

Do the tasks (in pairs)
Target groups, logos and branding
In groups – explain the three words.
Read copies
Work with the Cult Commercials
http://www.youtube.com/watch?v=nmwXdGm89Tk
http://www.youtube.com/watch?v=slcBV38Z4KU
Do the tasks in the compendium
Influencers
Watch the first 5 minutes of the video on Youtube
http://www.youtube.com/watch?v=TpIw4qSS7X0
Answer the questions in the compendium
Product placement
Watch ”The greatest movie ever sold”.
Write down 5 new words you´ve learned by working with the movie.
Lady Gaga and product placement
Work with the two music videos ”Bad Romance” and ”Telephone”. Answer the questions in the compendium.
Create your own commercial
Read the pages in your compendium before you begin.
Your commercial must last maximum 60 seconds.
In class, we decide which commercial is the best.
Written assignment