Sofia Beas - Portfolio by Sofia Beas

PORTFOLIO S OF IA B EAS

+1 347.552.3476 sofiabeas@gmail.com Brooklyn, NY

EDUCATION 2016

Pratt Institute / New York, USA MS Interior Design Completed Exhibition Design Intensive

2009

ITESO / Guadalajara, Mexico BA Integrated Design Major – Graphic design

EXPERIENCE Summer 2015

Internship - Anna Karlin Studio / New York, USA 3D Renderings + materials + vendors

2012-2014

Job - MUMO / Guadalajara, Mexico Interior design Project Manager Design + Visualizations + Client relationships + Supervision of vendors + General budgets & accounting

2012

Job - Penumbra / Comala, Mexico Production Designer + Art Director Design + Construction + Styling + Budgets & accounting

2012

Job - Louis Vuitton “Travel” ad campaign / Mexico Art Direction + Prop Stylist Assistant Visualizations + Construction + Styling + Budgets

2010

Job - Marcel Dzama’s “A Game of Chess” / Guadalajara, Mexico Production & Costume Design Assitant Visualizations + Construction + General budgets

SKILLS Research Presentations Organizational skills Languages: English Spanish

Renderings AutoCAD Sketch Up + SU Podium Adobe Suite CC Revit

AWARDS 2014-2016 2014-2016 2014

Pratt Institute - Merit Scholarship / NY FONCA - CONACYT - Study Abroad Scholarship / Mexico Pratt Institute - “Endless Pillow” Project Selection / NY

Here you will find selected professional and school works from 2010-2016. During this time Iâ&#x20AC;&#x2122;ve had the good fortune of studying and working in different design related fields, such as graphic design and production & set design, that have all been helpful in finding my interdisciplinary voice and approach to Interior Design.

MUMO: MEXICAN INTERIORS

LULULEMON LAB: A CONCEPT STORE

HOW TO USE YOUR HOME

AN ARTIST’S PLACE TO STAY

MEMPHIS; FURNITURE TO ARCHITECTURE

LIBRARIES AS EXHIBITIONS SPACES

A ROADTRIP THROUGH MEXICO

A GAME OF CHESS: MARCEL DZAMA

01 MUMO: MEXICAN INTERIORS Professional work Residential & commercial interiors Project manager & designer 2012-2014, Mexico

Residential project Michoacan, Mexico Photo: MUMO

MUMO is an interior design and architecture firm in Guadalajara, Mexico. It was founded by Kenya Rodriguez and Karla Vazquez in 2000. The office specializes in high end residential and commercial projects all around Mexico. In this office I worked as a designer and project manager for around 15 projects. I also supervised and coordinated the fabrication and installation of furniture produced by a great array of vendors. The following photos are a few examples of the projects done in the firm.

Residential project Michoacan, Mexico Photo: MUMO

PAXTE - Hospitality project Guadalajara, Mexico Photo: MUMO

Residential project Guadalajara, Mexico Photo: MUMO

02 LULULEMON LAB: A CONCEPT STORE Internship- Anna Karlin Studio Commercial interior for Lululemon Athletica Skills: Research, AutoCad, SketchUp, SU Podium, Adobe Suite Summer 2015, NY

Lululemon Lab front view rendering, NY, 2015 Sketch Up & SU Podium

Lululemon Lab: A Concept Store is an internship project I did in

Anna Karlin Studio during the summer of 2015 in New York. The project consisted of designing a concept store, Lululemon Lab, for Lululemon Athletica. Annaâ&#x20AC;&#x2122;s concept called for a sleek, clean and very contemporary look. In this project I researched materials and vendors and most of all, generated 3D visualizations of the designs for client presentations.

Materials & colors test rendering SketchUp, SU Podium & Photoshop

Furniture test 01 rendering SketchUp & SU Podium

Furniture test 02 rendering SketchUp & SU Podium

03 HOW TO USE YOUR HOME School project Residential design Skills: AutoCad, SketchUp, Podium, Photoshop & Illustrator Fall 2014, NY

Open volume, digital sketch SketchUp & Illustrator

How To Use Your Home is a residential

project in one of Richard Meier’s buildings in the West Village. The concept of this project is based on the necessity for mobility and flexibility in a rapid fluctuating city such as New York within a residential, restricted context like this one. Restricted because of the required program for each person that inhabits it; because of the existing immovable structure; and also because of the big architect name that designed it. Within this context, this project also questions our constant search for privacy within our own homes when our private and personal lives are evermore public in other contexts, such as the virtual world. It is an exploration of reversing this train of thought through the use of spaces and interior design resources. With these resources, this project hopes to limit the user’s privacy to the strictly needed, forcing them to plug out of the virtual world and interact in the real world with its other inhabitants. The project’s ultimate goal is to make the user relearn the human interactive home experience. In order to relate to its average inhabitant (and as a consumerism critique), the apartment’s first zz with you is through a simple instructions manual that has six easy steps to help you understand and enjoy your home.

Home instructions manual

Graphics Photoshop & Illustrator

First floor Volume closed

Floor plans AutoCad & Illustrator

A central volume for plumbing and an immovable structure was created. From there, partitions, furniture and other volumes move, slide and rotate to create a great variety of layout and distribution options for each of the spaces of the dwelling.

First floor Volume open

Renderings SketchUp & SU Podium

Study model 01 Materials palette

Models Hands & Photoshop

Study model 02 Furniture placement

Second floor Volume closed

Floor plans AutoCad & Illustrator

Renderings SketchUp & SU Podium

Second floor Volume open

04 AN ARTISTâ&#x20AC;&#x2122;S PLACE TO STAY School project Industrial building renovation Hotel, restaurant, bar & event space Skills: AutoCad, SketchUp, Podium, Photoshop & Illustrator Spring 2015, NY

Hotel suite rendering SketchUp & SU Podium

An Artistâ&#x20AC;&#x2122;s Place to Stay is a

hotel, restaurant, bar and event space in the building that used to be home to 3rd Ward in Bushwick, NY. This hospitality building is intended for the artistic community. The typical guest stays here for longer periods of time than the typical tourist. He/she also uses the offices and studios for his/her own work while staying here and therefore interacts frequently with other creative guests like themselves. Although the buildingâ&#x20AC;&#x2122;s nature creates a logical interaction between people that are from out of town, there is also an opportunity to interact and bond with the local community that visits the building to attend events, the restaurants and the bar.

Hotel

Studios & offices

Event space

Restaurant

Entrance

Bar

& 2nd floor layout

Private space Transition space Public space

The space is divided into private, public and transition spaces. The private space is made up of the hotel; the public space includes the restaurants, bar and event spaces; and the transition space is made up of the studio and office spaces. Transition spaces will be used mainly by hotel guests or other local recurrent guests. Their placement allows visitors to have easy access from either public or private spaces. Transition spaces serve as a shield to private spaces in case the visitor wants to remain completely private or they serve as the public face to the private and transition spaces in case the visitor wants to interact with the more public part of the building.

Floor plans AutoCad & Illustrator

ROOMS

RESTAURANT 01

STUDIO

KITCHEN ENTRANCE

HOTEL ATRIUM

OFFICE SPACE

EVENT SPACE

RESTAURANT 02

ROOMS

BAR

The building offers a variety of restaurants and bars that are visible from all the public and event spaces. This visibility emphasizes the idea of an open community that soaks itself creatively on what other people are doing. The kitchens and bars are also visible to bring the creators out from the back stage to the front.

Event space Hand sketch

Restaurant 02 rendering SketchUp & SU Podium

Bar rendering SketchUp & SU Podium

Hotel patio rendering SketchUp & SU Podium

Hotel room rendering SketchUp & SU Podium

Floor plans AutoCad & Illustrator

ROOMS

RESTAURANT 01

STUDIO

KITCHEN ENTRANCE

HOTEL ATRIUM

OFFICE SPACE

EVENT SPACE

RESTAURANT 02

BAR

ROOMS

The hotel in the building is intended to be open and to be a place of interaction between guests in their own enclosed and private spaces. The hotel revolves around a central atrium that allows for common areas that are visually accessible to all rooms. Materials palette Architectural

Alder wood

Walnut wood

Gray felt

Black fabric

05 MEMPHIS; FURNITURE TO ARCHITECTURE School project Shipping container project Hotel, restaurant, bar & event space Skills: AutoCad, SketchUp, Podium, Photoshop & Illustrator February 2015, NY

Bar & intersection rendering SketchUp, SU Podium & Photoshop

Carlton bookshelf inspiration Memphis Group, September 1981.

Memphis; Furniture to Architecture is a project about the design of 4 reused con-

tainers, located in a site in Buswhick, that are inspired by the work of the Memphis Group, an Italian design collective led by Ettore Sotsass in the 1980s. The conceptual approach to this project started with the observation of furniture designed by the Memphis Group. The idea was to replicate some of the common elements they used for their furniture designs and reinterpret them architecturally. Common elements focus on the material, surface, color, shape, and most important of all, the idea of blurring the line between object, architecture and art. The angled bookshelf (pictured on the opposite page), one of their most iconic pieces, is a definite inspiration for this project and is what determined the shape and placement of the containers in the site. The importance placed on the form of the structure, ultimately determines its functionality. It creates unexpected intersections that permits interesting interactions between the different spaces and programs. These unexpected intersections become opportunities to make

the project have not only architectural and functional value, but an artistic one too.

Diagram Illustrator

Entrance view rendering SketchUp, SU Podium & Photoshop

The hotel room is separated from gallery, restaurant and bar for privacy and functionality. The bar, restaurant and gallery intersect to form a double height volume that merges the three programs and is intended for interaction.

Rendering SketchUp, SU Podium & Photoshop

The double height space serves multiple purposes. It serves as a seating area for the restaurant and bar, as an exhibition area and as an extension to the gallery. The seats in this area are meant to be temporary furniture installations commissioned to local artists and designers for the promotion of culture in the community where the place is located.

Floor plan AutoCAD

Hotel Bar

Gallery balcony

Intersection

Furniture installation

Restaurant

Entrance

Johnson Avenue

06 LIBRARIES AS EXHIBITION SPACES School project Pratt Library redesign Exhibiton space & social hub Skills: AutoCad, SketchUp, Podium, Photoshop & Illustrator February 2015. NY

Stairs & Lounge rendering SketchUp & SU Podium

Libraries As Exhibition Spaces is

a project about the redesign of the Pratt Library in Brooklyn, NY. As a team of 5, we were asked to rethink the purpose of the existing library and to propose a new way of using it in order to not only provide the spaces or experiences it is lacking, but also to attract students to it again. The idea behind our proposal was to create a social hub where learning and fostering connections between the members of the community it serves is its main purpose. Therefore, we proposed to do this through the creation of communal spaces that contain both exhibition and social areas, which we believe are important factors that will help us acheive the connections we want and therefore will attract more visitors. Exhibition areas will increase awareness of what is going on around campus and with other students in other majors and will encourage the students to work harder in order to be able to exhibit their own work. Social areas will increase a sense of place in the library and also will encourage cross-disciplinary collaboration.

Communal Spaces SketchUp & Illustrator

Communal Space

Cafe & Lounge

Entrance Gallery / Pavilion

Space planning The building is made up of four floors and therefore creates a natural separation between the different departments; so, when looking for points of connection, we found the stairs of the building to be a great opportunity to do this. No only did this allow for more program in an already cramped space, but it also created a vertical communal space that connected the natural separation between departments in the different floors. Lounge & exhibition

Vertical communal exhibition and lounge SketchUp & Illustrator

Exhibiton & lounge Spaces Hand sketch & Photoshop Sketch: Christine Chou

Stairs exhibition & lounge SketchUp & SU Podium

Stairs lounge SketchUp & SU Podium

Exhibition detail & materiality Hand sketch & Photoshop Sketch: Nicole Cameron

Materiality To increase the idea of connectivity between the different exhibition and social spaces of the library, we proposed a materials and color palette that will serve to distinguish these areas from the other parts of the library. The palette is meant to integrate with the existing materials but also make it look more contemporary and cozy. The main connecting material is gray felt, which runs through all of the exhibition and social areas and also helps with the acoustical needs of the spaces. The rest of the spaces have similar materials in different colors (one for each floor) that also serve as a wayfinding element.

Materials & colors palette Photoshop

Satellite exhibition & social space SketchUp, SU Podium & Photoshop

Materiality to create a library brand

In addition to re-imagining the library space, we proposed satellite offices of the library throughout Prattâ&#x20AC;&#x2122;s campus. The gray felt used in the libraryâ&#x20AC;&#x2122;s communal spaces will act as a branding element to establish a visual connection to the library within these satellite locations.These pop-up spaces will display librarian curated resources that are appropriate for the designated department and will create space for related exhibitions.

Satellite exhibition & social space SketchUp, SU Podium & Photoshop

07 A ROADTRIP THROUGH MEXICO Professional work Louis Vuitton “Travel” Ad Campaign Local props coordinator Set design & prop styling assistant 2012, Mexico

L o u i s Vu i t t o n , “ Tr a v e l” , 2 0 1 2 . Photo: Alexi Lubomirski

A Roadtrip Through Mexico

is an ad campaign for Louis Vuitton’s annual international “Travel” brochure. The story of the campaign is about two actors filming a movie on a roadtrip through Mexico. It was produced by the ad agency Ogilvy (Paris) and the production company Brachfeld (NY) and photographed by Alexi Lubomirski in different locations throughout Mexico in 2012. In this project I collaborated as a set designer and prop-styling assitant to L.A.-based art director and prop-stylist Thomas Thurnauer.

L o u i s Vu i t t o n , “ Tr a v e l” , 2 0 1 2 . Photo: Alexi Lubomirski

08 A GAME OF CHESS: MARCEL DZAMA Professional work Set & costume design for audiovisual piece Art director assistant 2010, Mexico

A Game of Chess Guadalajara, Mexico, 2010

Costumes Papier-mĂ˘chĂŠ, plaster and fiberglass

A Game of Chess is an audovisual work by

Canadian-born, New York-based contemporary visual artist Marcel Dzama. The piece was part of his solo exhibition at David Zwirner Gallery, New York in 2011. The film is about a game of chess and ballet choreographies in which the pieces challenge their opponents in fatal interchanges. It was filmed and produced in Mexico in 2010. In this project I collaborated as an art director assistant for the realization of the artist’s original set and costume design. The costumes, which are geometrically designed, are made of papier-mâché, plaster, and ﬁberglass. The set design is mostly made out of reused materials and cardboard celebrating the imperfect and low-budget look.

A Game of Chess Guadalajara, Mexico, 2010

THANK YOU!

+1 347.552.3476 sofiabeas@gmail.com Brooklyn, NY