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“Let your dreams be bigger than your fears, your actions louder than your words, and your faith stronger than your feelings.� This quote evokes taking risks even if they are daring and not being afraid to fail. Dream big and live life to the fullest as per your values and beliefs.
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OUR HISTORY Friday 13th March 2015
Friday 13th March 2015 Increase Your Social Reach was newly founded with a couple of social media management accounts. It was mainly a consultancy business serving local brick and mortar businesses helping them increase awareness with the help of social media platforms and digital strategy implementation.
January 2016
January 2017
November 2018
January 2016 I was introduced to the world of Coaching and was fascinated with the incredible purposedriven businesses that independent coaches run. I then felt compelled to start working with more online coaches helping them launch their signature group coaching programmes online and increase their visibility.
Even though I was running launch projects for other businesses I had my own vision for my own group program but I just couldn’t be clear on that vision. I started by mentoring and leading a franchise local networking group where I used to live and that started the love for serving in a group setting. Unfortunately, it just wasn’t enough but I knew that I wanted to completely move my business online 100% and impact more people.
The little “bug” remained, group setting was my “happy place” environment and I wanted to do more of. However, my Business goals weren’t aligned with what my zone of genius was until I started working with other coaches that tackled exactly what I was missing. Everything came together as all the pieces of the puzzle made sense and the result of this transformation was the rebirth of not only my life purpose but also a business with a system where I am not trading time for money. I and my team started the BUILD of The Radical Launch System.
In an attempt to do so, I launched my 1st Master Your Media group coaching program in January 2017 and successfully enrolled members leading them to master their media, social tech and mindset gremlins.
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WELCOME TO INCREASE YOUR SOCIAL REACH BRAND I’m a 9 to 5 & Program Launch Strategist I do digital marketing & web development I help aspiring Independent Coaches & service based creative Entrepreneurs To Build, Launch and achieve their signature membership site programs in line with their highest vision! So that they can become visible online with confidence. They achieve their desired income without all the tech frustrations because we do it all for them! They feel ready to become their own boss and finally experience the freedom that comes from running a successful online business!
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WHY DO WE DO IT | THE IDEA The thought of returning to a 9 to 5 JOB and live a mundane life is like tying her to a peg in the ground and restrain her from being creatively free. We believe that every Entrepreneur leaving corporate life needs to set the foundations and a system so that they have time to focus ON the business and not IN the business. Their time should be spent wisely on long-term strategy, building relationships and growing a thriving business. We inspire innovation, creativity and the idea that a strategic roadmap and the customer unique story journey shapes the content message and business success.
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{CODE OF ETHICS} BRAND VALUES FREEDOM Be able to shape your business on your own terms and courageously make an impact in many. CREATIVITY Express your ideas freely and trust your actions. PASSION In your tone of voice, in your content message to move masses into action and passionately express yourself freely.
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MISSION & VISION Our mission is to empower creative entrepreneurs to become their own boss and build, launch and achieve their online Signature membership programs. Our vision is to facilitate innovation and create a business from Zero to Hero through a well thought out plan, strategy and stop trading time for money.
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TARGET AUDIENCE & IDEAL CLIENT THE BUYER PROFILE Female and she’s 47 Not really bothered about religious background or group. More importantly, her values and ambition to succeed and try new innovative ideas. Competes with a partner for a status position. Income level of $65000 - Degree or/and Masters Married, She’s a role model to her children Engineering, Sales Managers, Business Managers, Project Managers, Analysts, Purchasing Managers, Coaches, Consultants, Authors Self-improvement reading, travelling, creative hobbies, crafts, painting, horse riding, nature sports, gym, martial arts
IDEAL CLIENT My Clients’ Dreams and desires: She will wake up every day feeling empowered and inspired because she’s doing what she loves. No more sleepless nights She’ll be experiencing the freedom to do what she wants, from where she wants (She’s spending months in a warm climate; writing that book or building her dream home) She will finally feel like the BOSS she was always meant to be running her dream business and fearlessly guiding her clients to their best lives.
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BRAND POSITIONING STATEMENT Increase Your Social Reach Ltd helps aspiring & Independent Coaches & service based Entrepreneurs launch their online signature membership site programs in line with their highest vision! They become visible online with confidence. They achieve their desired income without all the tech frustrations because we do it all for them! They feel ready to become their own boss and finally experience the freedom that comes from running a successful online business!
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BRAND PERSONALITY ∂ ∂ ∂ ∂ ∂ ∂ ∂ ∂ ∂
Being Fearless in your Creativity Adventurer, outgoing, social and friendly Love for people The glue that holds things together Intuitive, Intellectual and always on the lookout for something new to keep myself busy The question many things in life and business Diplomatic, organized and comfortable making decisions Enjoy rich experiences, travel and meet different cultures Attune to the changes in my life I know where I’m going in life ensuring that I always have stability, balance and harmony. Overcome obstacles and belief that I accomplish anything I want
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OUR TAGLINE
It’s Time to become your own Boss (Fearlessly)
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TONE OF THE VOICE The tone of voice evokes clarity, knowledge and passionate action taking whilst still be educational, fun and productive. Intuition is at the forefront of our work ethic. We see our customers’ online vision holistically and design their presence according to their strengths and opportunities. We see endless possibilities when you overcome your own fears. Words of courage, encouragement and accountability are part of our tone of voice. Straight
to the point authentic strategies and no negative words. Positive words bring energy to our life and business and help us thrive. “You have the ability within yourself to express the “best version of you” and with whatever medium you choose to touch other’s lives in a real positive way. This is what is going to differentiate you from the sea of Entrepreneurs out there, It’s going to help to be visible where your audience is and positioning you as an expert in your niche. It will be felt in your voice and in your online messaging because you will be speaking from your heart (and your soul) and it will touch others hearts.
Your passion, determination and energy will be contagious and will have a ripple effect. No one has your passion, your sensitivity and your capacity to paint your own life and business “Canvas”. It’s blank, add colour or lack of, add positive words, it’s up to you to design your dream life the way you want it. Your passionate energy is contagious and you are changing perceptions for the better. Only YOU can do this!”
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GENERAL WRITING TIPS We don’t discuss our vision to world outside. Our vision is what guides us. It helps us focus our efforts. It is used as a guiding principle when we’re writing.
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Consider what you are attempting to say. Take a couple of minutes first. What are you attempting to say? Scribble down the main points. Don’t worry about structuring yet. Let the thoughts stream; you can sort out them later. Keep in mind whom you are conversing with. What’s imperative to them? What might energize or help them? How much time do they have? How old are they? The more detailed the image, the simpler it will be to write for them. Consider somebody you know who is in this interest group. Imagine them sitting directly before you. Read it out. Would you converse with this individual like this?
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Make a clear structure. Gap your work into sensible sections of close to eight sentences and sentences of close to 20-25 words with a single idea in each. Let people easily navigate and this helps you get your message across. Use headings. Headlines for chapters, pages, sub-sections and paragraphs create a story. These are signposts for busy readers and ensure they get, even at the quickest glance, some of the messages you want them to.
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Simply begin. Presently you have the bones of a structure. Begin composing. Keep in touch with your structure, yet let the thoughts stream. You can edit it later.
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Always edit. Editing is as important as writing itself. The art of great editing is knowing when to stop. Be brutal. Your writing will be better for it.
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Avoid the passive. The passive sounds weaker, is less direct, more formal and impersonal.
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Get straight to the point and make it interesting. Be clear about what you want to say and stick to it.
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We / you. Give your writing a more personal, human touch. Emphasise on ‘we’ and ‘you’ rather than ‘we, we, we’. Remember it’s not just what we want to tell the readers but about what our readers want to know.
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BRAND RELATIONSHIP The company Increase Your Social Reach Ltd owns several online membership products such as Social Media Starter Kit, Master Your Media Group Program, Radical Launch System and also provides 1 on 1 done for your site development. They all go under one brand style and design.
RADICAL LAUNCH SYSTEM
SITE DEVELOPMENT 1 to 1
SOCIAL MEDIA KIT
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The Visual Communication 15
COLOURS Vibrant colours promote energy, power and fearless visibility. We prefer to use yellow as the main colour. The usage of other colours goes by proportion. The call to action colour is purple. But if we use the purple background the call to action colour will be yellow.
#3B5987 R 59 G 89 B 135 C 90 M 55 Y 0 K 20 Pantone 301C
#A30073 R 63 G 0 B 115 C 35 M 100 Y 0 K 0 Pantone 2405C
#192F49 R 25 G 47 B 73 C 100 M 90 Y 50 K 25 Pantone 2767C
#F49F00 #7E91B5
R 244 G 159 B 0 C 0 M 45 Y 100 K 0 Pantone 137C
R 126 G 145 B 181 C 45 M 23 Y 0 K 25 Pantone 542C
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TYPOGRAPHY Typography is fundamental in creating RICS SBE distinctive brand identity. It is a powerful brand signifier, bringing personality and consistency to all communications. When used correctly, typography can convey the image and feeling every bit as much and sometimes more than simple graphics. Geo Grotesque font family is a contemporary sans-serif font, smart, fresh, honest and lots of personality. The Geo Grotesque has just the right balance of seriousness and creativity. Madelyn typeface is used for creative accent, in situations when readability is not in focus. For the web, we may also use Roboto Sans typeface.
THE GEO GROTESQUE OUR PRIMARY TYPEFACE The use of the Geo Grotesque font family sets the visual tone for our brand identity system. Geo Grotesque is to be used in all marketing materials as the primary font. Do not substitute or pair Geo Grotesque with any other font, other than those approved in these guidelines.
THE MADELYN IS OUR CREATIVE ACCENT TYPEFACE We use this font for design elements and creative headlines that are big enough to be readable. We do not use Madelyn typeface for our main communication that requires reading not just attention
THE ROBOTO SANS OUR WEB SABSTITUDE TYPEFACE In many web applications, the choice of fonts is limited. In such a case we can replace our primary font Geo Grotesque with Roboto Sans
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FONTS Our fonts are minimalistic, bold and creative. For most of the communication is done with Geogrotesque font. Creative secondary elements, such as quotes, additional information can be delivered with Madelyn, script font with relevant readability. Geogrotesque, Madelyn
Geogrotesque Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Geogrotesque SemiBold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Madelyn
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Geogrotesque Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
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Our Brand Style Style promotes creativity, imperfect action, creative thinking processes. Bright and simple shapes communicate quickly. Drawn elements are unique and are created for our brand.
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SYMBOLS
DRAWINGS
Symbols are visible, bold and eye-catching. Their task is to communicate quickly.
NUMBERS 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 20
PHOTOGRAPHY We use filters that add analogue photo style to images. The colours are subtle and not bright. The goal of photography in our communication is to tell the background story and add depth to the communication. While bright brand elements grab attention, photos are relaxed and give emotional context. The style of photos is casual, natural, not-socorporate. They tell the real story or spicing up the content gently.
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TECHNICAL GUIDELINES FOR PHOTOGRAPHY Shoot at the highest resolution that your camera will allow (at least 300 dpi). Shoot both RAW files and JPEGs when possible. Photography should be kept simple with a singular focus so as not to distract from the design. Make sure you use adequate lighting, and scale photos proportionally. Avoid clip art. GUIDE FOR PHOTOGRAPHERS Our photography suppose to look natural. No deliberate posing and artificial smiling. Minimise the grain factor, avoid artificial effects such as HDR, over postproduction, over sharpening etc. Pictures have to convey the feeling of the brand, so be reative and communicative. Still life, landscapes, people shots have to tell the story, give the feeling, create a mood which customers can recognise without any additional graphics of text. OUTDOOR PHOTOGRAPHY Natural light mixed with a filling touch of artificial if needed, preferably done during the golden hours (within 2-4 hours after sunrise and 3-2 hours before sunset, depending on time of the year)
INDOOR PHOTOGRAPHY The light should create a rich but natural feeling of the classic portrait with an element of journalism. When people shots are needed the scene has to be lit enough to create depth of colours and need details in shadows. PORTRAIT PHOTOGRAPHY: Classic portraits with contrasting detailed shadows will work well. The shadows have to be interesting enough to work without colour. Aim to create a medium shot along with headshot to achieve better details in close up. Never cut the head and make certain that the complete shoulders should be visible. Keep the background plain and uncluttered for easier knockouts. EDITING Photography works as the background story for our brand. Therefore, it requires a bit faded and slightly desaturated look that imitates analogue photography
ALWAYS MAKE A HEADSHOT & MEDIUM SHOT FOR PORTRAITS
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VIDEO Video is present in for options. Animated video that is using brand elements. Live video casual simple. Recorded storytelling videos and interviewsw. Recorded slideshows “How to videos�
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Visual Identity Brand identity represents the bright creative and fearless nature of the brand. It uses a lot of white space (freedom) and bright brand colours that create a sense of freshness and novelty.
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LOGO | Increase Your Social Reach Ltd The umbrella brand is Increase Your Social Reach Ltd The safe space is proportional to the alarm clock element and is supposed to remain the same for all media.
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LOGO | Space Requirement
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LOGO | Variations Logo with the tagline
Main Logo
Logo or usage below 1 cm or on merchandise such as pen
INCREASEYOURSOCIALREACH.com Logo Favicon
Vertical logo for vertical banners
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LOGO | Colours Main Logo 3 colours over the white background
Main Logo 3 colours over the white background
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LOGO Radical launch System Radical launch System -- the signature program. The logo represents a radical and modern approach. It’s bold and visible. It’s minimalistic enough to work as it is without any additional symbols.
Secondary page logo
Main Logo RLS
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LOGO | Radical launch System Usage Main Logo RLS usually used on covers
Secondary page logo usage
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BRAND IDENTITY | V-card, letterhead, envelope Business communication represents the brand style. Vibrant and fresh it uses creative elements to deliver the brand impression from the first glance.
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Templates & Usage Brand identity represents the bright creative and fearless nature of the brand. It uses a lot of white space (freedom) and bright brand colours that create a sense of freshness and novelty.
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COLLATERALS
WWW.RADICALLAUNCHSYSTEM.COM
Brochures are using square grid system that allows spreading all the elements systematically. The key idea to continue with an open and minimalistic layout that is rather functional and spread the content with creative visual elements to add emotions.
HOW WILL YOU INVITE THEM? (CREATE YOUR CALL TO ACTION)
Build s Launch s Achieve
My Answer: I will invite them through the RADICAL LAUNCH SYSTEM live webinars and at the end of the webinar(s) invite them to a strategy call to understand if they are a good fit for the RLS.
Have a cup of coffee ;) 2 6
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WWW.RADICALLAUNCHSYSTEM.COM
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SOCIAL MEDIA TEMPLATES Social media communication is delivered as three types of visual graphic content. First is designed posts. Second, are infographics. Third, casual imperfect photos that tell the story.
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SOCIAL MEDIA TEMPLATES | FB
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SOCIAL MEDIA TEMPLATES | STORIES
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SOCIAL MEDIA TEMPLATES | INSTAGRAM
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SOCIAL MEDIA TEMPLATES | WEBINAR
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SOCIAL MEDIA TEMPLATES | YOUTUBE THUMBNAILS
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CONCLUSION
All visual communication follows these principles. ∫ First, to attract attention and build an impression of creative, friendly and vibrant brand personality. ∫ Second, To tell the story and build a connection and we use photography and videography for that. ∫ Third to present offers and sell. To achieve the brand goals we need to follow the ideas and templates from the brand book consistently and consciously implement ideas across different media. Brand development usually takes from three to five years, therefore, following the ideas from this book is necessary. We encourage creativity within this framework.
Develop ed by Eve Voye vo da | w ww. brandyou rdre am. c om
Brand Book is Brand Bible, it creates the framework, the field where we expose and craft our creativity that aims to resonate with our ideal client emotionally.