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Sofia Peracchi 2017-2020
SOFIA PERACCHI
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who am I?
Hello, I am Sofia Peracchi. I am many things, but for you, who are possibly interested in my work, I am young designer based between Parma and Milan, usually on the unconfortable seat of a train. I am used to travel and adapt, without losing focus, managing many tasks at the same time. I am curring attending both Politecnico di Milano, for my Master’s Degree in Communication Design, and Alta Scuola Politecnica, whose courses take place all around Italy. I have had explored many different interests before I got to graphic design. But this, I think, is one of my greatest strengths. I haven’t always loved graphic design, but I have learned to love it. The multipurpose of design and the variety of practices this subject involves perfectly embrace my wide range of interests, allowing me to collide different types of projects, in order to create something always new, and ready to serve more and more specific needs. During my life I have taken risks, but I have also learned how to commit to things. I spent one year abroad in the U.S. during High School to widen my prospects, I do volunteer work to support a cause I believe in, I play to feel and I write to breathe, but I design because creating and learning from others are two of the most important things that make me who I am.
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what have I done? my CV in short
EDUCATION MASTER’S DEGREE IN COMMUNICATION DESIGN Enrolled / Politecnico di Milano / 2019-2021 ALTA SCUOLA POLICTECNICA (ASP) Élite program for selected students from Politecnico di Milano / 2019-2021 HONOURS DEGREE IN COMMUNICATION DESIGN 110 cum laude/110 Politecnico di Milano 2016-2019 HIGH SCHOOL DIPLOMA 88/100 / Liceo Classico G.D. Romagnosi / Parma / 2012 - 2016 EXCHANGE YEAR DCG High School / IA, USA 2014-2015
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WORK EXPERIENCES GRAPHIC DESIGN FREELANCER Studio Architetto Roberta Pilotti / Parma / 2018-2019 DEVELOPMENT AND TRAINING MANAGER Intercultura / Parma 2017 - ongoing SHOP ASSISTANT Lab 24 / Clothing shop Parma / 2017
PUBLICATIONS BIBLIOFILIA In course of publication Albatros Il Filo / 2020 Collection of ten metanarrative short stories, concerning the relationship between humans and books.
CERTIFICATIONS GOOGLE DIGITAL TRAINING Google / 2019 SAMSUNG INOVATION CAMP Samsung / 2020 AFS TRAININGS Emilia Romagna - Marche 2016 - ongoing COURSE OF DRAMATURGY School Teatro del Cerchio Parma 2015-2016
LANGUAGES ITALIAN mothertongue ENGLISH C1 level (IELTS 7.5 - 2019) FRENCH BI level (academic)
SKILLS ILLUSTRATOR INDESIGN PHOTOSHOP PREMIERE PRO AFTER EFFECT ADOBE XD HTML, CSS & JS OFFICE MACOS
INTERESTS WRITING PHOTOGRAPHY TRAINING VOLUNTEERING READING TRAVELLING MOVIES AND THEATRE MUSIC (Transverse flute and guitar)
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visual identity installations interactive media web design editorial design video making
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eVIDENS
BRIEF:
Create a new graphic design museum in Milan
CONTEXT:
Design Studio, Politecnico di Milano, 2018
The museum, created in collaboration with AIAP, is called eVIDENS: e represents new technologies and digital innovations, a look towards the future, while VIDENS, a Latin word, is a remainder of the past, to which we owe everything we are today. It is a museum in which past, present and future can dialogue, creating exhibits using both new technologies and AIAP’s incredible archives. We designed the logo and the visual identity, the merchandise and the corporate stationary, the official website, social media accounts and a campaign to launch the museum but also the first exhibit: “Books at your fingertips”, dedicated to the history of paperback books.
KEYWORDS Editorial Design
Launch Campaign
Exhibition
Branding
Web Design
Merchandise
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eVIDENS
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visual identity
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eVIDENS
corporate stationary
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merchandise
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eVIDENS
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promotion
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eVIDENS
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the website
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eVIDENS
social media presence
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Farmacia Picasso
BRIEF:
Design a visual idenity for a pharmacy in Parma
CONTEXT:
Professional project, in collaboration with
Studio Architetto Roberta Pilotti
For Farmacia Picasso, a newly opened pharmacy in Parma, I created its logo and the related visual identity. Furthermore, I helped designing the packaging for the pharmacy’s own products, working out how to apply the brand identity with all the required information about medicines and related items.
KEYWORDS Logo Design Packaging Visual Identity
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FARMACIA PICASSO
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Packaging
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FARMACIA PICASSO
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Oplontis stone by stone BRIEF:
Design a crowdfunding campaing to restore
one site of the Pompeii Archeological Park
CONTEXT:
Archeology of Communicaion course,
Politecnico di Milano, 2019
Oplontis Stone by stone aims to fund two projets: build a path to connect Villa A and Villa B, which would be partially reopened, and display more artefacts from the archives. It wants to show the beauty of this place, shining a light on all the things Oplontis still has to offer. The campaign will start before the official launch on patreon, through posters and ads both online and offline. During the two years of crowdfunding, the audience will gain different rewards, according to the type of subscription they have: an online magazine, wallpapers, behind the scenes vlogs, engraved tiles, and so much more.
KEYWORDS Editorial Design
Videomaking
Crowdfunding Campaign
Branding
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OPLONTIS STONE BY STONE
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visual identity
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OPLONTIS STONE BY STONE
https://vimeo.com/390477983
promotional assets
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online magazine
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OPLONTIS STONE BY STONE
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Estremi Vicini
BRIEF:
Promote RaggiungiMi, a public service in Milan
for family reunification
CONTEXT:
Bachelor thesis, Politecnico di Milano, 2019
We designed an awarness campaign both for foreign families and for Italian citizens, who could help spread the word about it. For Italian citizens we created an interactive exhibition, focused on a sensorial experience: interacting with three installations, the visitor will feel what being separated from his/her family is like. The first installation (hearing) includes parts of phone calls in various languages, the second (sight) shows a collection of photos of people Skyping with each others, while the third (touch) presents a polyethylene wall, a physical metaphor for what divides family members. For foreign families we created an online platform, with different services and activities, to create a community and spread the word about RaggiungiMi. KEYWORDS Awareness campaign Installation Welfare design
Interactive Media
Videomaking
Web Design
Branding
UX Design
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ESTREMI VICINI
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visual identity and manual
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ESTREMI VICINI
promotional artefacts
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editorial artefact
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ESTREMI VICINI
the exhibition The exhibition will take place in a 30mx30m wide space, divided by plywood panels. This will easily allow the exhibition to be moved around Milan, reaching different people and citizens. Also, thanks to its low budget, it can be replicated in the future.
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the exhibition
Introduction & infographics
“Hearing” installation
“Sight” installation
“Touch” installation
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ESTREMI VICINI
Story of a reunited family
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videos
https://vimeo.com/estremivicini
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ESTREMI VICINI
online platform
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Maya
BRIEF:
Design a service for one of today’s problems
CONTEXT:
Design Studio, Politecnico di Milano, 2017
Maya is a project created to implement wellness in a working environment. Today our lives are hectic, busy, and most of all stressful. Burnout is becoming a real issue. Maya wants to allow people to show the stress level in a office, so that people, and especially managers, can behave consequently, to better the overall morale. Thanks to multiple sensors spread out across a space, it will be possible to monitor the employees’ stress levels. These metrics will be translated both into a physical installation to place in the office, which will change color from yellow to red according to the stress level, and a mobile app, for remote monitoring.
KEYWORDS Service design
UX Design
Branding
App Design
Installation
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MAYA
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visual identity
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MAYA
the service
The cell is made up by LED lights (from yellow to red), connected to Arduino, which interprets the inputs registered by the sensors placed in the office, changing the color of the lights accordingly. The wall is a map of the working space, so the color will change in the cells representing a specific room or table.
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the service
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MAYA
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DesignVerso
BRIEF:
Design an issue dedicated to Saul Bass
for the magazine DesignVerso
CONTEXT:
Design Studio, Politecnico di Milano, 2017
Saul Bass through the looking glass is a special issue for the fictitious magazine DesignVerso (inspired by the actual magazine Multiverso). The issue is a monograph on American designer Saul Bass: it explores his life, his work and how he managed to influence the history of Communication Design. The magazine is implemented by NFC tags, which allow the reader to access online content related to the articles, especially those concerning his movie titles. The issue is divided in four sections; at the beginning of each chapter, there is a different flyleaf; when justxtaposed, they compose one of the most famous quotes of the designer. KEYWORDS Editorial Design Monograph NFC tags
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DESIGNVERSO
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the magazine
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DESIGNVERSO
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Studio Pilotti’s website BRIEF:
Design a website for Architect Roberta
Pilotti’s Studio CONTEXT:
Professional project, 2019
I created a website for Architect Roberta Pilotti’s Studio in Parma: it is a platform to display her projects and explain all the services her studio can provide. Additionally, I have worked on the SEO, implementing the code in order to let potential clients find the studio or contact her more easily.
KEYWORDS Web Design Portfolio UX Design
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ARCHITECT PILOTTI’S WEBSITE
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the website
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ARCHITECT PILOTTI’S WEBSITE
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Fantaghirò The Game BRIEF:
Translate one of Italo Calvino’s
Italian Folktales into a new media CONTEXT:
Sociology of Media, Politecnico di Milano, 2020
Inspired by one of Italo Calvino’s fairytales, Fantaghirò Persona Bella, my group and I have created a boardgame, whose mechanics, characters and design mimic the fabulist atmosphere of the story. It is a game designed for 4 to 10 players, suitable for both children and adults, thanks to the easy mechanics and the speed of the match. The game includes character cards, which allow the roleplay, tokens (distributed between the players according to their role), a scoreboard, a roll board, small velvet sacks to cointain the tokens and the character cards, an instruction pamplet and a few index cards. KEYWORDS Editorial Design Interactive Media Game Design
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FANTAGHIRÒ THE GAME
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the boardgame
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FANTAGHIRÃ’ THE GAME
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contact me contact me contact me contact me contact me contact me
Sofia Peracchi email peracchisofia@gmail.com instagram @sofiaperacchi linkedin www.linkedin.com/in/sofia-peracchi